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• Welcome to Wisevu™ and our sister brands Homevu™ and CharityMarketing.com! For over 17 years, we’ve been helping US & Canada based clients succeed with premium quality marketing services.
• We’re growing our fully remote team of 30+ marketing specialists and are looking for a new teammate to help us deliver exceptional results in direct response copywriting and editing.
• **Here’s what your day-to-day will look like:**
• - We operate with clearly defined processes, briefs, timelines, and review cycles, so you can focus on what you do best—writing/editing high-performing copy, not chasing context or unclear feedback.
• - You’ll craft copy for multiple clients across healthcare, home services, and charity sectors in Canada and the USA, giving you exposure to leading companies in their markets, audiences, and diverse campaign types.
• - You’ll craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs, ensuring clarity, persuasion, and alignment with each brand’s voice.
• **How You’ll Work?**
• - Work from clear briefs that outline goals, audience, messaging direction, and success metrics.
• - Collaborate closely with marketing strategists and designers, and share your suggestions to help optimize campaigns.
• - You’ll optimize copy based on conversion rates, CTR, and engagement to drive measurable campaign success.
• - Research and leverage leading SEO and AI tools to streamline content production without losing quality.

Direct Response Copywriter – Editor

• We operate with clearly defined processes, briefs, timelines, and review cycles, so you can focus on what you do best - writing/editing high-performing copy, not chasing context or unclear feedback.
• You’ll craft copy for multiple clients across healthcare, home services, and charity sectors in Canada and the USA, giving you exposure to leading companies in their markets, audiences, and diverse campaign types.
• You’ll craft and refine high-performing copy across multiple channels, including websites, landing pages, social media, email campaigns, and blogs, ensuring clarity, persuasion, and alignment with each brand’s voice.
• Work from clear briefs that outline goals, audience, messaging direction, and success metrics.
• Collaborate closely with marketing strategists and designers, and share your suggestions to help optimize campaigns.
• You’ll optimize copy based on conversion rates, CTR, and engagement to drive measurable campaign success.
• Research and leverage leading SEO and AI tools to streamline content production without losing quality.

• Write high-quality copy across formats, from long-form articles, product explainers, and whitepapers to short-form ads, social posts, email campaigns, and landing page headlines.
• Translate complex crypto and Web3 concepts (tokenomics, staking, DeFi, NFTs, and beyond) into clear, engaging language that resonates with both crypto-native audiences and newcomers.
• Develop and maintain a consistent brand voice across all channels, adapting tone and register for different contexts and platforms.
• Use AI tools (specifically Claude as business LLM with MCPs and agents built in) to increase content output and quality - while ensuring all copy meets a high human editorial standard before publication.
• Collaborate closely with product, design, and marketing teams to craft narratives that support launches, campaigns, and growth initiatives.
• Research and stay ahead of trends in the crypto/Web3 space, ensuring content is timely, accurate, and culturally relevant.
• Support creative concepting for campaigns - contributing ideas, messaging frameworks, and copy directions that go beyond execution.
• Review and edit copy produced by AI tools or other team members, applying a consistent editorial lens.
• Occasionally contribute to image and visual creative briefs, with a working understanding of AI image generation tools.

AI Creative, Copywriter

• - Write bold, engaging copy for social, digital campaigns, and brand content
• - Collaborate with designers and art directors to bring ideas to life
• - Translate briefs into strong, insight-driven concepts
• - Stay ahead of trends and inject cultural relevance into your work
• - Review and guide junior writers to maintain quality and tone
• - Contribute actively to brainstorming and campaign development

Senior Copywriter

• Responsible for producing and reviewing advertising copy of medium to high complexity across diverse areas, ensuring technical excellence, coherence, and strategic alignment with the brand's tone of voice.
• Actively develops content for internal and external channels, leading communication projects of medium to high complexity within the team and directly contributing to campaign objectives.
• Performs detailed grammatical and advertising proofreading, proposing continuous improvements, expanding ideas internally, and ensuring message consistency and full adherence to the brief.
• Takes a leading role in creating new editorial angles and content, with autonomy over their workflow. Supports the creative team by co-owning the monitoring, evaluation, and improvement suggestions for the work of other copywriters, creators, influencers, and other corporate texts.
• Interacts strategically with internal departments and stakeholders, being directly responsible for preparing and presenting results reports.

• Craft engaging, original brand and product storytelling for diverse brands and channels
• Collaborate with teams on various project types from writing scripts to conceptualizing campaigns
• Lead basic- to intermediate-level copy projects, developing on-strategy conceptual approaches for client creative briefs

Senior Copywriter, Brand Experience

• Craft engaging, original brand and product storytelling
• Collaborate regularly with teams on various project types
• Provide options and ideas for large-scale concepts and campaigns
• Lead basic to intermediate-level copy projects

• Writes high-quality, SEO-optimized copy for consumers shopping Product Description Pages on various online retail platforms
• Conducts keyword research and optimizes product titles, bullet points or key features, product descriptions, and back-end metadata with relevant, highly ranked keywords
• Writes creative and descriptive copy for image tiles, below-the-fold enhanced content, retailer brand stores, sponsored ads, and additional digital content
• Creates compelling headlines and engaging body copy that capture the target audience's attention while staying true to brand, regulatory, and retailer requirements
• Adapts tone of voice and word choice to appropriately tailor the message for variances in platforms, audiences, and brands
• Juggles multiple projects at once, managing time and meeting deadlines in a fast-paced, detail-oriented environment

Senior Copywriter, E-Comm

• Develop creative communication ideas for all channels
• Produce content
• Design and concept campaigns
• Work on multimedia projects

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Dual Traineeship – Creative Concept, Content & Copywriting