Maker Lab

Marketing

• Execute in-store retail Point-of-Sale (POS) deployments across top, mid, and small-tier consumer electronic retail chains, independent stores, and retail distributors in India.
• Launch and manage customer-facing retail campaigns and experiences designed to drive sales and brand awareness.
• Implement GTM strategies for new product launches and feature updates specifically tailored for the offline retail environment.
• Establish channel experience and user education as core pillars of the offline strategy; own and drive education metrics while scaling local tools in partnership with global and regional stakeholders.
• Develop robust methods to track the effectiveness of retail initiatives through performance measurement and customer research.
• Act as the primary point of contact for in-store marketing activities, collaborating closely with Partner Business Management (PBM) teams and marketing stakeholders across India and APAC.
• Extensive experience in the India consumer electronics retail landscape, with a deep understanding of POS deployments and distributor networks.
• Proven ability to manage large-scale retail rollouts and campaign executions within tight GTM windows.
• Proficiency in using data and customer insights to evaluate retail strategy and ROI.
• Strong communication skills with the ability to navigate complex stakeholder environments across local and regional teams.

Senior Marketing Specialist – In-store, Retail

Program Manager

• Serve as the central Program and Content Manager for the Cloud JAPAC customer reference program.
• Partner with Sales, Customer Success, Product, and Marketing teams to identify, develop, and engage strategic reference customers.
• Work with local teams to produce and amplify customer content, including videos, case studies, blogs, and slides to showcase market momentum.
• Interface with internal teams to advise on the strategic use of references for peer networking, events, and sales deliverables.
• Build and activate customer relationships to benefit sales activity, product development, and the customer’s professional profile.
• Manage reference requests, track outcomes, and maintain accurate, up-to-date customer profiles and contact data.
• Educate internal teams on reference processes, asset utilization, and program strategy.
• Define metrics and benchmarks; provide regular updates on reference status, gap analysis, and strategic recommendations.

Marketing Specialist, Content and Program Manager

Producer

• Audience Segmentation: Utilize internal data and audience-building tools to create precise targeting lists for major APAC promotional campaigns and new product launches.
• Data Analysis: Accurately identify and build data audience lists for each campaign based on established data signals and campaign objectives.
• Quality Assurance: Conduct rigorous QA on all audience lists to ensure complete coverage of intended segments and adherence to workflow standards.
• Technical Troubleshooting: Partner with Global CRM Engineering and Product Management (PM) teams to identify and resolve data bugs or technical issues during the building process.
• Deployment Support: Manage the final export of audience data to support the end-to-end email development and deployment cycle.
• Technical Proficiency: Strong experience working with internal CRM tools, database management, or audience-building platforms.
• Attention to Detail: Proven ability to perform Quality Assurance (QA) and troubleshoot complex data workflows accurately.
• Collaborative Mindset: Experience working alongside engineering and product teams to resolve technical blockers.
• Data-Driven Execution: Ability to interpret data signals to drive marketing segmentation and campaign effectiveness.

Senior Marketing Specialist – CRM Technical Producer

Controller

• Report directly to the Finance Director and support the formulation and execution of the Group’s overall financial strategy and decision-making process.
• Oversee and manage the day-to-day operations of the Finance Department.
• Ensure timely and accurate preparation of financial and management reports, including group consolidation, cash flow statements, budgets, and forecasts.
• Liaise with external accounting firms, auditors, bankers, corporate secretarial firms and tax consultants on all accounting, audit, treasury and banking, tax and all other compliance and statutory requirements, as and when required.
• Streamline and enhance accounting processes to improve efficiency, accuracy, and internal controls.
• Support building a strategic structure and cadence for financial planning and reviews.
• Support the FD and the overall business in commercial pricing and analysis, working very closely with the Growth Engine, Account Servicing and Operations teams.
• Lead, manage, and mentor the Finance team to ensure high performance and continuous professional development.
• Undertake any other ad-hoc assignments or projects as required.

Financial Controller

Social Media Manager

• Drive B2B growth through event operations (80%) and social content (20%)
• Own logistics, budgets, and vendor management while localising social strategy for the local market
• Support end-to-end budgets across all assigned events, including forecasting, tracking, reconciliation, and rigorous financial reporting
• Support vendor relationships, including drafting and executing contracts, generating POs, and ensuring full financial compliance
• Build and manage event registration, RSVP setups, and event pages on both internal and external platforms
• Track client nominations and registrations, providing regular performance reporting to key stakeholders
• Execute event communications, including invitations, reminders, and follow-ups
• Organise physical event collateral such as signage, badges, and printed materials
• Oversee digital event logistics, including webinars, pre-event setup, live execution, and post-event analysis
• Maintain structured project trackers and documentation with a focus on scalability and operational efficiency
• Assist in localising global social content into the Vietnamese audience, ensuring the tone, cultural nuances, and brand messaging are accurately reflected
• Draft and schedule engaging social copy that appeals to local B2B audiences and stakeholders
• Follow up post-event to share content, report attendee metrics, and collect community feedback across social channels

Marketing Specialist – Events Operations, Social Media

Events

• Lead the end-to-end lifecycle of large-scale events, from conceptual planning and budget architecture to final execution, ensuring alignment with broader brand and product objectives.
• Direct collaborations with creative and production partners to develop high-impact narratives, speaker content, interactive demos, and bespoke event aesthetics.
• Manage a diverse ecosystem of vendors, agencies, and partners, providing strategic guidance and ensuring all creative deliverables meet the highest standards.
• Oversee the management of complex logistics, including venue scouting, catering, transportation, and sophisticated attendee management systems.
• Act as the primary liaison for internal cross-functional teams, providing regular status updates, managing expectations, and influencing event strategy through expert insights.
• Define and track KPIs to rigorously evaluate event effectiveness, translating raw data into comprehensive reports and strategic recommendations for future activations.
• Design and oversee the execution of event communication flows, including bespoke invitations, RSVP tracking, and post-event engagement content.
• Maintain meticulous project trackers, calendars, and operational frameworks, ensuring all processes are documented for efficiency and global scalability.

Event Manager – Creative

• Programme Manager for a major video platform in APAC. You’ll lead the Responsibility pillar, managing content programmes, product roadmaps, and localisation to protect brand reputation. Requires a process-driven lead to manage budgets, reporting, and GTM strategy across PR and Policy teams.
• Operationalise the regional Elections program, managing the localisation and distribution of all scaled assets and playbooks to participating markets.
• Provide directional operational support to Product Marketing Managers (PMMs), assisting with vendor management for comprehension research and the execution of pilot campaigns.
• Manage web development processes and agency relationships to continue expanding the website in APAC, ensuring users, creators and key opinion formers understand how the brand works and the policies surrounding the brand.
• Lead localisation efforts for priority product launches and research programs by facilitating validations with the country teams, managing review timelines with the global team, and identifying opportunities to streamline ongoing workflows.
• Run the team’s operating cadence, including developing a detailed responsibility product launch calendar for APAC in partnership with our global cross-functional team; prioritise updates to effectively allocate local resources.
• Own and manage the central knowledge hub for the entire Reputation & Responsibility team, consolidating all playbooks, campaign reports, and research into standardised templates.
• Own the consolidated team budget tracker; manage all Purchase Orders (POs), invoicing, and financial reporting across pillars.
• Facilitate internal communications (recurring newsletters) and lead regular syncs with global and country teams.

Programme Manager – Responsibility Marketing

Project Manager

• Develop and maintain strong client relationships and encourage expansion of engagements as we grow our share of wallet within the existing client network.
• Own and project manage the end-to-end client needs, including outreach, proposals, presentations, negotiating deals, managing SOW alignments, budgets, and renewals, ongoing client CRM, account reviews, and navigating a vast variety of enquiries.
• Become the go-to person and a trusted advisor to our clients and partners with a strong focus on driving results and profitability while building relationships.
• Develop and own compelling proposals and pitch materials by project managing resources and timelines, case studies, and presentations.
• Display the passion and drive of a client portfolio owner, take accountability for obstacles and rectify those as appropriate.
• Provide intel to support the day-to-day operations of the business unit, including timely updates, reporting and actionable business insights.
• Support and own strategic and operational business initiatives, including but not limited to business planning, financial and commercial control, client and internal operations.
• Act as a catalyst for customer service and operational excellence across the organisation as aligned with the clients’ and business requirements and priorities.

Senior Project Manager, Account Management

Ecommerce

• Architect and lead the development of high-performance, scalable headless e-commerce storefronts using Shopify
• Own the end-to-end deployment pipeline, managing and optimising Hydrogen builds on Shopify Oxygen.
• Integrate with Shopify's Storefront API and Admin API, as well as a range of third-party services (e.g., Headless CMS, PIM, ERP, and other marketing tools).
• You will be responsible for monitoring and optimising Core Web Vitals, API response times, and the overall user experience.
• Work closely with UI/UX designers, product managers, and backend engineers to translate complex business requirements into elegant technical solutions.
• Act as a technical leader within the team, mentoring other developers, conducting code reviews, and establishing best practices for Hydrogen development.
• Stay on the cutting edge of Shopify's roadmap, prototyping new features and advising on technical strategy.

Shopify Developer

• Responsible for managing partner programs and engagements to cultivate a broad base of customers for technology client and their gaming platform.
• Garner internal cross-functional support to co-invest with partners and lead negotiation.
• Monitor, ideate and optimize campaign strategies based on business metrics.
• Lead innovation across consumer journey, creative and media strategies.
• Identify opportunities to drive next phase of growth by exploring consumer segments, media channels, and creative formats.

Marketing Specialist

• Plan, refine and execute the social strategy, covering but not limited to the following: Always-on content, campaigns, employee advocacy and influencer programs.
• Work closely and be a trusted counsel for internal and external stakeholders when it comes to social amplification efforts and plans.
• Lead and oversee the content development and curation efforts for social calendars, including the editorial calendar, copywriting and publishing for social channels.
• Exercise due diligence and ensure that all activities on social media are fit-for-market, meet local needs and capture local nuances.
• Ensure and preserve the sanctity of the client’s brand for all forms of delivery through social media - be it copy, creatives and/or any other forms of engagement.
• Review and report on owned content performance and learnings, along with proactive sharing of best-in-class practices on social media and competitive intelligence.
• Lead performance audits and reviews, and provide direction to social media and engagement strategies and tactics for India.
• Monitor trends, social listening insights, and platform updates to keep the brand ahead of the curve.
• Manage reporting, social performance tracking, and continuous optimisation to drive measurable results.

Social Media Lead

Affiliate Manager

• Own monthly/weekly strategy, GMV pacing, and content direction for creator and social commerce programs.
• Maintain and review all performance trackers to ensure data integrity and timely reporting.
• Coordinate budget, SKU priority, and bonus mechanics closely with Product Marketing (PM) and Social Commerce teams.
• Lead workshops, coaching, and capability-building programs for creators to enhance their performance and output.
• Set weekly acquisition targets (quota of new creators) and manage the creator onboarding pipeline.
• Evaluate the quality and potential ROI of newly onboarded creators to ensure a high-performing network.
• Provide frameworks for the executional role to scale daily operations efficiently.
• Ensure overall campaign and always-on quality control across all creator-led content.
• Analyse competitor shifts and category trends to identify strategic advantages and new content opportunities.
• Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.
• Track and analyse social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimise content reach.
• Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.

Marketing Specialist – Affiliate Marketing

Customer Success Manager

• Utilise internal data tools to build sophisticated, targeted audience lists for all major APAC promotional campaigns and new product launches.
• Accurately identify and select the optimal audience segments for each campaign by leveraging and interpreting a wide variety of available data signals.
• Partner with CRM, Product Marketing, and Engineering teams to translate marketing goals into technical workflows that reach customers across all stages of their lifecycle.
• Conduct rigorous QA on all audience lists to ensure they capture 100% of the intended targets and follow a logic-based, sound workflow before deployment.
• Proactively identify and resolve data bugs during the building process, collaborating closely with Global CRM Engineering and Product Management teams to maintain system integrity.
• Manage inputs and expectations across cross-functional teams, demonstrating problem-solving leadership whilst juggling multiple high-priority projects with limited oversight.
• Facilitate the final stages of the CRM lifecycle by exporting finalised audiences for email development once creative assets are ready for distribution.
• Analyse data sets to generate data-backed insights that inform and improve future marketing strategies across the hardware category.
• .

Senior Marketing Specialist – CRM Campaigns

• Execute the design and copy for email campaigns using internal development tools, leveraging approved Email Design Systems (EDS) and pre-set templates.
• Manage the full email lifecycle, from initial creative development and legal alignment through to creative QA and final deployment for major APAC campaigns and NPI moments.
• Utilise pre-trained CRM AI models, template requirements, and creative briefs to generate high-quality email copy that resonates with target audiences.
• Ensure all email assets are fully A11y compliant and adhere strictly to brand creative guidelines and template structures.
• Facilitate the feedback loop by implementing stakeholder revisions within internal tools while managing expectations and priorities across the CRM and Product Marketing teams.
• Implement creative strategies designed to maximise customer lifetime value and drive measurable growth across multiple digital touchpoints.
• Demonstrate leadership by resolving creative or operational hurdles with limited oversight, ensuring high-quality output in a deadline-driven environment.

Senior Marketing Specialist, CRM Producer

• Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
• Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
• Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
• Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
• Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff.
• Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
• Oversee the vendor responsible for upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
• Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.