Maker Lab

Marketing

• Drive corporate trust in Thailand by managing flagship educational, AI, and safety programs.
• Oversee agency vendors, lead local event execution, and adapt global campaigns using Thai consumer insights.
• Support operational support and program management for flagship initiatives, including regional career certification tracks, student ambassador networks, AI academies, and country-level velocity program planning.
• Systematise complex operational processes across multiple workstreams to ensure program goals and OKRs are met efficiently.
• Manage high-visibility project timelines, track regional progress, and create compelling performance reports with limited guidance.
• Support high-impact economic growth initiatives that help students, entrepreneurs, and individuals gain critical skills to advance their careers and businesses.
• Drive digital responsibility education across the market, teaching users how to take control of their data and remain safe online regarding privacy and security.
• Maintain meticulous documentation, including localised program trackers, training materials, and master vendor records.
• Identify process gaps and implement scalable improvements across various external vendor operations.
• Manage creative agencies, media partners, and event organisers to ensure high-quality project delivery that meets global standards.
• Oversee the end-to-end Thai language translation and validation process for all marketing and campaign assets.
• Translate global brand initiatives and adapt campaigns based on local consumer insights and regional cultural nuances.
• Partner closely with agency partners, course providers, and distribution networks to maximise program footprint and community impact.
• Build strong relationships with internal and external stakeholders, serving as the central point of contact to ensure absolute cross-functional alignment.
• Independently manage large-scale digital and in-person corporate events from initial planning through to execution and post-event performance analysis.

Marketing Specialist

Content Manager

• Drive regional B2B brand authority through high-impact customer storytelling, blog writing, and video scripting.
• Lead the end-to-end case study pipeline and coordinate with global web teams.
• Build and manage a rolling pipeline of regional customer story candidates, partnering closely with Sales and Field Marketing teams to uncover high-impact use cases.
• Lead the end-to-end production of customer success stories, managing customer outreach, interview coordination, drafting, internal reviews, and final sign-offs.
• Write and edit polished, high-quality case studies, blog posts, deep-dive whitepapers, and engaging email copy that articulates distinct business outcomes.
• Support the production of rich video content and short-form social videos, spanning initial planning and scripting through to production vendor coordination.
• Maintain the editorial calendar and production trackers to ensure content pipelines stay strictly on schedule.
• Organise, update, and audit existing digital content to maintain freshness, relevance, and alignment with shifting product features.
• Partner with global web and publishing teams to coordinate timely content uploads and ensure proper on-site optimisation.
• Manage daily communication and asset hand-offs with external agencies, freelancers, and video production vendors.

• Lead the intake and initial vetting of all inbound marketing partnership opportunities against criteria including strategic alignment, brand fit, commercial viability, and policy risk.
• Perform rigorous due diligence on potential partners, culminating in executive-ready go/no-go recommendation briefs for senior stakeholders.
• Manage the Centre of Excellence's (CoE) master partnership pipeline, ensuring real-time status visibility and facilitating defined decision-making cycles.
• Drive continuous market landscaping across relevant consumer sectors to proactively identify and source high-potential co-marketing and brand alliance targets.
• Collaborate with internal product marketing teams to align organisational priorities with targeted outbound partnership strategies.
• Design and champion tailored, integrated brand solutions and joint co-marketing value propositions in partnership with creative, media, and agency teams.
• Create high-impact, visually compelling pitch decks, proposals, and strategic briefs for internal review and external C-suite engagement.
• Own the execution of finalised marketing partnerships, converting high-level agreements into comprehensive campaign plans with defined milestones, assets, timelines, and ownership.
• Serve as the Single Point of Contact (SPOC) for external partner marketing and agency execution teams.
• Coordinate execution across complex internal organisational structures, engaging cross-functional teams (Product Marketing, Brand, Creative, PR, Comms, Legal, and Media) to accelerate campaign velocity.
• Enforce strict adherence to all internal brand guidelines, visual identity standards, tone of voice, and policy guardrails across all public-facing partner assets.
• Proactively manage risks, identifying and resolving delivery bottlenecks, brand integrity concerns, or legal hurdles prior to public launch.
• Develop and maintain campaign tracking dashboards, providing concise and structured progress updates (e.g., milestones achieved, tasks at risk) to senior leadership.
• Collaborate with insights and measurement teams to deploy accurate tracking frameworks, brand lift studies, and key performance indicators (KPIs) pre-launch.
• Lead structured post-delivery reviews, compiling detailed debriefs that analyse actual vs. target ROI, overall performance, audience insights, and actionable recommendations for future strategy.
• Directly contribute to the CoE’s operational playbook, standard operating procedures (SOPs), and standardised templates to build long-term, scalable institutional marketing knowledge.

Marketing Manager – Partnership

Manager

• Uncover deep consumer insights that shape product strategy and go-to-market impact.
• Turn data into bold, actionable narratives and guide brand positioning and planning.
• Craft sharp leadership-ready decks that connect insight to execution.
• Possess a deep toolkit of qualitative and quantitative methodologies.
• Demonstrate mastery of the full research lifecycle, from initial problem framing to final measurement and implementation.
• Exhibit strong strategic judgment in leveraging existing data vs launching original research.
• Maintain high levels of autonomy, prioritising and executing complex workloads independently.

Research/Insights Manager

• You’ll turn data into bold, actionable narratives, guide brand positioning and planning, and craft sharp leadership-ready decks that connect insight to execution.
• Possess a deep toolkit of qualitative and quantitative methodologies, with the expertise to select the most effective framework for any given business challenge.
• Demonstrate mastery of the full research lifecycle, from initial problem framing and methodology selection to final measurement and implementation.
• Exhibit strong strategic judgment, identifying when to leverage existing secondary data versus when to launch original primary research.
• Maintain high levels of autonomy, prioritising and executing complex workloads independently while meeting well-defined research objectives.
• Translate complex data into high-impact, actionable insights that shape brand positioning and annual marketing planning.
• Integrate feedback from senior stakeholders effectively to refine research quality and ensure project alignment.
• Combine analytical rigour with a creative approach to problem-solving to deliver solutions that address the team's most critical challenges.