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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital consumer insights and audience strategy, with a strong focus on predictive analytics and translating complex data into actionable marketing strategies. Proficient in collaborating with data engineering teams and delivering market intelligence to support decision-making.
Highest-signal resume keywords
Digital Consumer Insights LeadershipPredictive Analytics ExpertiseData Engineering CollaborationAudience Strategy DevelopmentMarket Intelligence Delivery
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Predictive ModellingStatistical AnalysisData TranslationCampaign Effectiveness MeasurementQualitative ToolsQuantitative ToolsAudience Engagement ReportingE-Commerce Consumer BehaviourNarrative-Led StrategyScalable Insights Design
Soft Skills
Exceptional CommunicationTeam LeadershipPresentation Skills
Tools & Technologies
DatabricksCloud Data EnvironmentsThird-Party Research Platforms
Industry Keywords
MediaTechEntertainmentConsumer BehaviourMarketing Strategy
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
- Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
- Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
- Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
- Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
- Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
- Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.
Requirements
What you’ll need- BA/BS degree or equivalent experience
- 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
- Skilled at translating complex data and statistical analysis into a clear, narrative-led strategy for creative and marketing teams.
- Strong understanding of regional digital and e-commerce consumer behaviour.
- Experience working alongside data engineering teams in modern cloud data environments (e.g. Databricks) and with third-party research platforms.
- Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
- Exceptional verbal and written English communication and presentation skills.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Maker Lab Website LinkedIn All Job Openings 51 - 200 employees 🤝 B2B B2B
- Marketing Maker Lab is a company that specializes in providing top-tier talent to enhance collaboration and performance within teams. Founded in 2015, Maker Lab offers embedded teams and studio on-demand services to transform brands through social-first strategies and brand building. They leverage AI to precisely match global, pre-vetted talent to meet client needs. Maker Lab focuses on in-housing content creators and social strategists, enabling seamless results for businesses by bringing cultural trends and hyperlocal content into their brand-building processes. Audience Strategy Lead 🔥 1 hour ago 🏢🏡 Gurugram – Hybrid ⏳ Contract/Temporary 🟠 Senior 🧐 Strategy Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
- Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
- Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
- Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
- Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.
- Help establish a predictive viability tool to assess a track's potential success across multiple markets ahead of campaign launch and spend approval.
- Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making. 🎯 Requirements
- BA/BS degree or equivalent experience
- 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
- Skilled at translating complex data and statistical analysis into a clear, narrative-led strategy for creative and marketing teams.
- Strong understanding of regional digital and e-commerce consumer behaviour.
- Experience working alongside data engineering teams in modern cloud data environments (e.g. Databricks) and with third-party research platforms.
- Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
- Exceptional verbal and written English communication and presentation skills. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs