Social Media Manager – Strategist
Maker Lab
contract
Posted on:
Location Type: Hybrid
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Social Strategist for a major tourism brand bridging data insights and creative execution.
- Develop overarching content strategy and clear content pillars.
- Collaborate with Data Analyst to translate complex data-led insights into actionable content strategies.
- Author clear, insightful, and inspiring creative briefs for the Content Creator pods.
- Stay updated on platform algorithm changes and emerging social features, adapting strategies accordingly.
- Collaborate with the Creative Lead for strategic alignment of all deployed content.
- Lead community management strategy, fostering engagement and brand advocacy.
- Monitor key strategic metrics, advising on adjustments for audience growth and business objectives.
- Oversee monthly reporting, blending social insights with creative hypotheses for continuous content optimization.
- Strong copywriting skills required for social platforms.
Requirements
- Minimum 6+ years of professional experience in social media strategy, content planning, or digital marketing for major brands.
- Proven experience in developing and launching successful, high-impact multi-platform content strategies.
- Demonstrated ability to translate complex data, market research, and analytics into concrete, actionable creative and content strategies.
- Strong expertise in authoring detailed creative briefs and coordinating creative teams.
- Deep, up-to-date knowledge of social media platform algorithms, emerging features (e.g., TikTok, Instagram, YouTube), and community management best practices.
- Experience in a leadership capacity, or proven ability to lead and oversee the work of team members or external agencies.
- A proactive, self-starter with strong problem-solving skills and the ability to navigate ambiguity in a complex matrix environment.
- Exceptional verbal and written English communication and presentation skills, and ideally, fluent in another Asian language to support the projects spanning APAC.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent planningdigital marketingdata analysiscopywritingcreative brief authoringcommunity managementmulti-platform content strategiesanalyticscontent optimization
Soft skills
leadershipproblem-solvingcommunicationpresentationcollaborationcreativityadaptabilitystrategic thinkingengagementself-starter