Social Media Manager

• Design and execute high-performing video ads, slick motion graphics, and static image assets
• Develop native-feeling creative concepts tailored to target consumer personas
• Review post-campaign creative data to provide actionable insights
• Contribute to creative testing frameworks and iterate rapidly on creatives
• Seamlessly weave advanced generative AI tools into daily production workflow to enhance editing efficiency

Social Media Ads Video Editor

• Design and execute high-performing video ads, slick motion graphics, and static image assets specifically engineered for Meta and TikTok feeds.
• Develop native-feeling creative concepts, aggressive hooks, angles, and psychological visual triggers tailored to target consumer personas.
• Review post-campaign creative data and analytics to provide clear, actionable insights into why specific assets underperformed or drove conversions.
• Contribute to and execute complex creative testing frameworks, iterating rapidly on hooks, messaging matrices, visual formats, and CTAs.
• Seamlessly weave advanced generative AI tools into your daily production workflow to accelerate ideation, speed up asset variation, and elevate editing efficiency.

• Be embedded within the Golazo Network production unit in Stamford, participating in daily production meetings and live studio workflows.
• Serve as the social point of contact for studio shows, working closely with producers and talent to identify, clip, and distribute real-time moments that resonate on social.
• Create and publish platform-specific content from live shows, matches, and breaking news, including elevated vertical edits, behind-the-scenes content, and quick-turn graphics.
• Track social performance, identify trends and standout moments, and share insights with studio producers to help inform future topics and segments.
• Collaborate with the wider Golazo social team to ensure studio content aligns with overall brand voice and strategy.

Social Media Producer

• Support media relations activities by maintaining targeted media lists, monitoring coverage, researching opportunities, and assisting with media outreach efforts.
• Coordinate editorial product loans, track requests and placements, and maintain accurate reporting, coverage, and clipping summaries.
• Organize press materials, imagery, product information, and other brand assets to support storytelling initiatives and media opportunities.
• Support PR events, product launches and influencer activations by coordinating logistics, vendors, gifting, travel, and event-related communications.
• Partner with marketing, creative, digital, eCommerce, retail, and customer experience teams to execute integrated campaigns and provide social media support during key brand moments.
• Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines.
• Stay informed on industry trends, emerging platforms, influencer activity, and best practices to contribute ideas and support innovation across PR and social media initiatives.
• Support execution of the brand's social media strategy by assisting with content calendars, platform management, and campaign coordination across Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels.
• Monitor social media activity and engage with followers through comments, direct messages, and mentions while maintaining a positive, brand-aligned community experience.
• Monitor social sentiment, identify engagement opportunities, and escalate customer service issues, sensitive inquiries, or potential brand concerns when appropriate.
• Track and report on social media performance, engagement trends, and audience insights to support continuous improvement and strategic decision-making.

Public Relations and Social Media Associate

• Capture and edit short-form vertical video optimized for social platforms.
• Deliver quick-turn edits (often within 24–72 hours).
• Develop strong hooks, pacing, captions, and storytelling structures designed for retention.
• Repurpose long-form footage into multiple short-form assets.
• Collaborate with social, community, and growth teams to align content with campaign goals.
• Support production of brand videos, product explainers, interviews, and launch content.
• Capture high-quality b-roll for evergreen marketing use.
• Assist with documentary-style user stories and thought leadership content.
• Capture lifestyle and product photography for web, social, and campaign use.
• Travel approximately once per month for events, community activations, user story shoots, and key campaign moments.
• Work closely with marketing and community teams to execute on creative briefs.

Social Media Videographer

• Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation.
• Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience.
• Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success.
• Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion.
• Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence.
• Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels.
• Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations.
• Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies.

Social Media Marketing Manager

• Lead the day-to-day execution of NEOM Wellbeing's US-based content across all NEOM social channels, including content planning, copywriting, and scheduling across organic platforms.
• Shoot, edit, and publish social content — Reels, TikToks, Stories, static posts — that makes the NEOM Wellbeing brand unmissable for US audiences.
• Work alongside the Senior Brand and Content Manager to shape and finalize NEOM Wellbeing's US social strategy, ensuring it is grounded in and aligned with the global social direction.
• Adapt global campaigns for US audiences in close collaboration with the Global Brand and Social team, bringing a social-first US lens to ensure local resonance without losing brand consistency.
• Manage US-based content creator relationships, from briefing and seeding to performance tracking.
• Capture content at US press events, retailer activations (including Ulta), and brand moments in market.
• Build and nurture an engaged US community — responding to comments, DMs, and brand conversations across platforms.
• Track and report on US social KPIs and regularly share US market intelligence and audience insights with the Global Brand and Social team to inform global strategy and planning cycles.
• Collaborate with the US Integrated Marketing team and PR agency to align social activity with launches, campaigns, and commercial priorities.

• Edit raw video footage into high-quality, conversion-focused social media ads aligned with RYZE’s performance standards.
• Assemble ads using provided scripts, storyboards, and existing assets to support testing velocity.
• Add captions, transitions, sound design, music, b-roll, and visual effects to maximize engagement and clarity.
• Ensure strong pacing, flow, and timing optimized for paid social performance.
• Write and apply clear, accurate, and compelling English captions that reinforce messaging and hooks.
• Apply color correction and visual enhancements to maintain brand consistency.
• Use Adobe Premiere Pro as the primary editing tool; leverage After Effects and Photoshop as needed.
• Actively use AI creative tools (AI video, voice, image, and asset generation) to improve speed, efficiency, and output quality.
• Manage multiple ad edits and iterations simultaneously while meeting deadlines.
• Incorporate feedback quickly and efficiently based on creative direction and performance data.
• Review basic ad performance metrics (e.g., thumb-stop rate, hold rate, CTR) and apply insights to future iterations.
• Produce performance-driven variations (hooks, intros, pacing, CTAs) based on results.
• Stay current on paid social editing trends, platform best practices, and emerging AI tools.

Video Editor – Social Media Ads

• Manage social media calendars across NeoReach and Influencers.com
• Schedule and publish content across all social platforms
• Maintain consistent brand voice and posting cadence
• Coordinate content around company announcements, reports, webinars, events, and product launches
• Work closely with marketing leadership to execute social media initiatives
• Create platform-specific content including graphics, carousels, short-form videos, captions, and social copy
• Repurpose blogs, reports, podcasts, webinars, and long-form content into social assets
• Edit and publish short-form video content for LinkedIn, Instagram Reels, TikTok, YouTube Shorts, and other emerging platforms
• Identify social trends and opportunities that align with company objectives
• Monitor comments, messages, and mentions across all channels
• Engage with creators, clients, prospects, and industry professionals
• Support audience growth through proactive engagement and relationship building
• Identify opportunities to participate in relevant industry conversations
• Track and report on key social media performance metrics
• Analyze engagement, reach, follower growth, and content performance
• Provide recommendations to improve content effectiveness and audience growth
• Test new formats, features, and content strategies across platforms
• Support executive thought leadership initiatives across social channels
• Repurpose leadership insights into engaging social content
• Amplify company research, speaking engagements, media placements, and industry reports
• Assist in promoting company attendance at major industry events

Social Media Manager – Part-Time

• Support the GeneDx social media strategy to meet company short- and long-term goals, including determining how to best use resources and how to stand apart from competitors.
• Set and report on monthly and quarterly social media goals aligned to the company’s social media strategy, while improving internal processes to increase efficiency.
• Identify and share platform and industry trends, providing recommendations and guidance to others on the marketing and leadership team.
• Monitor competitor activity and emerging healthcare, biotech, and social media trends to identify opportunities for differentiation and innovation.
• Conceptualize and write effective organic social posts that grab attention, engage platform users, and improve brand recognition, while ensuring alignment with existing corporate and client-facing messaging.
• Design, develop, implement, and manage the organic social publishing calendar, ensuring we publish the right content at the right time.
• Coordinate publishing timelines across campaigns, launches, awareness moments, and corporate initiatives.
• In partnership with Creative team, lead on messaging and develop social media creative that aligns with organizational objectives, using tools to organize and track activities.
• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimize performance and help achieve business goals.
• Develop, implement, manage, and replenish our social content library, identifying message gaps and exploring new and dynamic formats and visuals (e.g., polls, infographics, videos, carousels).
• Manage and grow the GeneDx LinkedIn newsletter strategy, including editorial planning, content development, publishing, and performance tracking.
• Lead and support the GeneDx employee social advocacy program, helping employees amplify company messaging and thought leadership content.
• Identify and develop new opportunities for social storytelling that elevate the GeneDx brand, humanize our mission, and engage key audiences including healthcare providers, patients, families, and employees.
• Partner cross-functionally with internal teams to uncover compelling stories, milestones, customer experiences, and thought leadership opportunities suitable for social amplification.
• Recommend and pilot new content formats, campaigns, creator collaborations, and platform-specific storytelling approaches to increase engagement and brand affinity.
• Translate complex healthcare and genomics topics into accessible, engaging, and platform-native social content with subject matter experts as spokespeople.
• Responsible for managing day-to-day social monitoring and engagement, interacting with social platform users to create a positive experience.

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