Macmillan

Marketing

• Provide day-to-day administrative and operational support for the Experiential Marketing Team
• Assist in planning and executing digital marketing campaigns in collaboration with the Campaign Team
• Build and edit emails in Marketo, help coordinate campaign timelines in Asana, track deliverables, support reporting
• Assist with creating, scheduling, and publishing social media content across platforms
• Monitor engagement, respond to comments, and track trends within educator and student communities
• Support community growth initiatives and help ensure content aligns with audience interests and departmental goals
• Provide administrative support for content marketing and peer learning community initiatives
• Help organize and maintain shared content calendars, manage member lists and permissions, coordinate discussion topics, track participation
• Support the development and distribution of newsletters, discussion prompts, and community resources
• Maintain shared project timelines, calendars, and asset libraries in tools such as Asana and Google Drive
• Support vendor payment management, process invoices, and coordinate prize distribution
• Track project deliverables, document workflows, assist with team coordination and communication
• Assist with planning and executing logistics for major events such as National Sales Meetings, virtual conferences, and educator gatherings
• Manage event materials, coordinate setup, ensure all logistical elements run smoothly

Experiential Marketing Assistant

Content Creator

• Define and maintain the learning and instructional goals for each project (in tandem with an author or SME)
• Provide direction for development of course content (including main text, assessment, animations, and videos) -- ensuring content is aligned with course goals and has demonstrable competitive advantages.
• Ensure cohesion across main text (print/epub) and digital assets (assessment, homework, animations, videos, simulations, student and instructor resources).
• Create and maintain a Content Development Plan for every project
• Train and mentor other Content Developers in best practices for content strategy (Senior Content Developer).
• Identify gaps and opportunities in existing products to improve learner efficacy, retention, and satisfaction (Executive Content Developer).
• Collaborate closely with content creators (main text and digital assets), Program Managers, Content Managers, SMEs, Content Project Managers, and Product partners.
• Provide editorial guidance and feedback to content creators (vendors, freelancers, and authors).
• Partner with the Content Manager to scope deliverables and review milestones.
• Review core text content, assessments, animations/videos, and activities for clarity, alignment with course goals/objectives, inclusivity, and accessibility.
• Directly edit selected assets or titles and/or manage freelancers on development tasks.
• Ensure level, tone, and instructional intent is consistent across all modalities.
• Lead and conduct structured discovery (such as interviews, focus groups, and surveys) post-project approval to inform content development.