Performance Marketer

Macmillan

Performance Marketer at Macmillan Learning supporting audience insights, performance analysis, and campaign optimization. Collaborating across teams to enhance strategic marketing effectiveness.

Posted 6/27/2026full-timeRemote • Alaska, Hawaii, Mississippi, South Dakota, Virginia, West Virginia, Wyoming • 🇺🇸 United StatesMid-LevelSenior💰 $62,000 - $72,000 per yearWebsite

About the role

Key responsibilities & impact

Supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions
Helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making
Collaborates with stakeholders across Marketing and the broader organization to analyze performance and support audience strategy
Monitors and analyzes marketing performance data, identifies trends and provides actionable recommendations
Supports audience segmentation, targeting efforts, and analyzes audience trends and engagement patterns
Contributes to the development and continuous improvement of scalable marketing frameworks and processes
Participates in cross-functional initiatives that support organizational goals

Requirements

What you’ll need

Bachelor's Degree
Strong writing, editing, Excel, and data-analysis abilities
Strong brand-development and brand-establishment abilities
Customer focused
Prior experience in higher education or educational technology
Proficient in Microsoft Office and Google software
Experience leveraging AI-powered tools
Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

Benefits

Comp & perks

Competitive pay and bonus plan
Generous Health Benefits (Medical, Dental, Vision)
Contributions to your 401k retirement account through Fidelity
Generous paid time off, sick time, discretionary days, and paid holidays
Employee Assistance Program
Education Assistance Program
100% employer-paid life and AD&D insurance
And much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysisaudience segmentationcustomer journey mappinglifecycle marketingperformance analysisbrand developmentExcelwritingediting

Soft Skills

customer focusedcollaborationstrategic decision-makingcommunication

Certifications

Bachelor's Degree