KAYAK

Chief Marketing Officer

• Define and lead KAYAK's lifecycle marketing strategy and CRM efforts as a key lever for app performance — partnering with lifecycle specialists on email, push notifications, and in-app messaging to drive activation, repeat usage, and retention for acquired users; ensuring communications are timely, relevant, and personalized.
• Lead and scale KAYAK’s global app acquisition strategy, owning the end-to-end app growth funnel from awareness and install through to first booking — with a strong emphasis on volume, user quality, and cost efficiency.
• Design and execute multi-channel paid app acquisition programs (e.g., across search, social, and other app networks), defining clear KPIs and optimization frameworks to drive sustainable growth.
• Own and evolve the “Get the App” (GTA) and web-to-app journey, partnering with Product and Engineering to improve deep linking, on-site placements, and conversion from web traffic into installs.
• Oversee App Store Optimization (ASO) across iOS and Android, improving organic discoverability, rankings, and store conversion in collaboration with Creative and Product teams.
• Define and align app growth targets and forecasts with Commercial Marketing and Finance, creating a clear view of channel performance, budget needs, and expected returns.
• Build, mentor, and lead a high-performing team (including specialists across app acquisition and lifecycle), setting clear goals, providing regular feedback, and creating growth opportunities that help each person do their best work.
• Collaborate cross-functionally with Brand Marketing, Product, Engineering, Analytics, and regional marketing teams to ensure app acquisition and lifecycle plans are aligned with broader brand, product, and commercial priorities.
• Partner closely with Analytics and Data Science to refine measurement and attribution (e.g., CPI, CAC, ROAS, LTV, payback), run experiments, and translate insights into actionable recommendations for senior leadership.
• Stay current on platform changes, privacy developments, and industry best practices in mobile growth, bringing new ideas into the roadmap and helping KAYAK maintain a competitive edge in app marketing.

Director, App Acquisition & Lifecycle Marketing

Account Manager

• Build, negotiate, and maintain relationships with partners in our flights business, which includes both airlines and online travel agencies (OTAs), acting as a primary point of contact for day-to-day needs and account development.
• Maximize existing relationships in terms of revenue generation and form new partnerships to benefit KAYAK's product and users.
• Identify and address gaps in content within the search results, and drive content optimization across KAYAK's metasearch platform to improve partner visibility, competitiveness and conversion.
• Analyze and monitor the performance of content on KAYAK and of partnerships with third parties, using business and user metrics, leveraging tools such as Salesforce and reporting/BI tools to surface trends, risks and opportunities.
• Measure product performance using business and user metrics, and establish relevant reports for internal and external stakeholders.
• Develop strong relationships and work cross-functionally with the KAYAK Commercial, Product and Engineering teams to support integrations, troubleshoot issues and prioritize improvements.
• Monitor the competitive landscape of travel search sites, identify KAYAK weaknesses, formulate and execute a plan to close the gap.

Associate Commercial Partnerships Manager

Sales

• Own the full sales cycle: prospecting, qualifying, presenting, negotiating, and supporting implementation.
• Build and manage a pipeline of new business; convert prospects into long-term customers.
• Deliver clear, tailored product demos and proposals that show how KAYAK for Business meets customer needs.
• Maintain strong product and market knowledge to act as a trusted advisor.
• Share customer feedback and market insights with product and operations teams to improve offerings.
• Work cross-functionally with global teams to ensure smooth onboarding and client success.

Senior Sales Manager, K4B

Recruitment

• Manage full-cycle recruitment from initial intake through offer, with a focus on hiring for Product, Design, Commercial (Sales, Partnerships), Marketing, and Engineering roles — including backfills and incremental headcount
• Build strong working relationships with hiring managers and senior leaders to understand their team's needs and develop recruitment plans that support them
• Serve as a knowledgeable resource on market trends, talent availability, and sourcing strategies — sharing what you know to help teams make informed decisions
• Design structured, role-specific interview plans and scorecards; champion inclusive hiring practices and ensure consistent, equitable evaluation across interview panels
• Build and maintain proactive candidate pipelines for near-term and future hiring needs
• Represent KAYAK authentically to candidates, delivering an outstanding experience at every stage of the process
• Collaborate closely with your TA teammates across time zones, contributing to a team culture built on trust, flexibility, and shared success

Senior Talent Acquisition Partner

• Lead, coach, and develop a high-performing ad sales team, creating an environment where people can grow and do their best work
• Own and grow KAYAK's North American advertising revenue, setting ambitious goals and driving the team to deliver against them
• Build and sustain strong, trust-based relationships with advertising partners, agencies, and travel brands
• Collaborate closely with product, marketing, and commercial partnerships teams to develop compelling, data-informed advertising solutions that meet partner needs
• Use performance data and market insights to identify opportunities, refine strategy, and communicate results clearly to senior leadership and partners
• Represent KAYAK externally at industry events, partner meetings, and business reviews, serving as an expert ambassador for KAYAK's advertising offering
• Work cross-functionally with the broader NORAM commercial team to align ad sales efforts with KAYAK's overall regional strategy
• Contribute to a collaborative, inclusive team culture that reflects KAYAK's values

Senior Director, Ad Sales

Growth Marketing

• Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized.
• Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement.
• Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams.
• Build, test, and refine segmentation and personalization frameworks that improve user retention and re-engagement across the traveler journey.
• Manage and develop a team, providing coaching, feedback, and growth opportunities that help each person do their best work.
• Collaborate with creative, brand strategy, and performance marketing teams to ensure lifecycle and acquisition efforts align with broader marketing goals and KAYAK's brand voice.
• Partner with product and engineering teams to improve marketing technology capabilities and implement new tools or integrations as needed.
• Track and report on key metrics — including retention, conversion, lifetime value, and cost per acquisition — translating results into actionable insights for leadership.
• Stay current on industry trends in lifecycle marketing, mobile growth, and consumer engagement, bringing fresh ideas and proven approaches to the team.

Director, Email Growth – App Acquisition

Program Manager

• Lead implementation projects for new enterprise clients, managing the full onboarding lifecycle
• Capture, document, and validate client requirements to configure and tailor the product as needed
• Coordinate with technical teams to support custom integrations, data migration, or tailored configurations
• Build and maintain implementation project plans, timelines, and risk assessments
• Serve as the primary contact for clients during onboarding—setting expectations, providing regular updates, and addressing blockers
• Collaborate with Account Managers to ensure alignment between implementation scope and commercial terms
• Work closely with Product Managers and Product owners to communicate commonly asked features and find opportunities to address them in our product roadmap
• Identify and raise potential challenges or delays early, while proactively recommending solutions
• Train customers on the platform and hand off to Account Management for long-term management
• Collaborate with internal partners to refine onboarding processes, tools, and documentation for scale and efficiency

Director, App Acquisition & Lifecycle Marketing

Associate Commercial Partnerships Manager

Senior Sales Manager, K4B

Senior Talent Acquisition Partner

Senior Sales Manager, K4B

Senior Director, Ad Sales

Senior Director, Ad Sales

Director, Email Growth – App Acquisition

Director, Email Growth – App Acquisition

Director, Email Growth – App Acquisition

Implementation Program Manager