Jobrack

SEO Marketing

• Own SEO strategy for growing dental brands
• Build and maintain SEO strategies and roadmaps aligned with client goals
• Conduct keyword, SERP, and competitor research focused on high-value dental services
• Perform SEO audits and implement on-page optimizations
• Identify technical SEO issues and coordinate fixes with dev or WordPress support
• Optimize and manage Google Business Profiles for local visibility
• Oversee citations, NAP consistency, and local reputation best practices
• Create SEO-driven content briefs informed by search intent and SERP analysis
• QA content before and after publishing to ensure strong on-page SEO
• Build reports and dashboards tracking traffic, rankings, GBP metrics, and leads
• Join client calls to explain performance and recommendations clearly
• Improve SEO processes, templates, and SOPs
• Support and unblock day-to-day SEO team execution as needed

SEO Manager

Digital Marketing

• Build and manage Google Ads accounts, campaigns, ad groups, and budgets
• Optimize PPC performance through bids, keywords, negatives, and testing
• Set up and manage Google Performance Max campaigns
• Manage Meta (Facebook & Instagram) ad accounts, campaigns, and targeting
• Handle ongoing account maintenance, optimizations, and scaling
• Track goals and conversions across platforms
• Work confidently in Google Analytics and GA4
• Implement and manage Google Tag Manager setups
• Compile clear, structured reports (PowerPoint-based formats)
• Work comfortably with spreadsheets, pivot tables, and data analysis
• Conduct on-site SEO audits including keyword research, title tags, and meta descriptions

Digital Marketing Specialist

Executive Assistant

• Assume meticulous control over the CEO’s calendar, inbox, and task management, proactively anticipating conflicts and ensuring optimal efficiency.
• Diligently prepare the CEO for all engagements by curating essential materials, providing critical context, and drafting strategic follow-up actions.
• Craft internal and external communications with impeccable clarity, precision, and professionalism, reflecting the CEO's voice and upholding the company's brand.
• Expertly manage and optimize CRM tools, such as HubSpot, to ensure accurate sales pipeline tracking and seamless follow-up execution.
• Collaborate seamlessly with the operations team to refine sales processes, identify areas for improvement, and maximize overall efficiency.
• Maintain comprehensive, meticulously organized notes to ensure continuity with key clients and partners, fostering strong relationships and facilitating strategic decision-making.

Senior Executive Assistant

Content Writer

• Write a wide range of B2B content, including thought leadership articles, blog posts, whitepapers, case studies, and research reports
• Interview subject matter experts and ask thoughtful, strategic questions to surface meaningful insights
• Conduct independent research and weave in credible sources and data
• Help shape content and research strategy for clients, not just execute against briefs
• Contribute to survey-based research projects, including questionnaire development, insight synthesis, and report storylines
• Analyze quantitative and qualitative data to identify trends, implications, and executive-level takeaways
• Translate complex technology topics into clear, engaging, business-relevant narratives
• Create content briefs and actively participate in client-facing strategy discussions
• Learn new technologies and industries on an ongoing basis
• Adapt tone and messaging to match each client’s audience with precision
• Suggest and support improvements to editorial processes
• Use AI as a tool to write smarter and faster, without replacing human insight

Senior B2B Content Writer, Strategist

Performance Marketing

• Own and manage all paid media campaigns across Google (PPC), Meta/Facebook, and emerging channels like YouTube and Instagram
• Optimize and scale campaigns for CPL, CPA, lead quality, and downstream revenue
• Build, test, and iterate funnels, landing pages, and conversion flows
• Ensure accuracy of tracking, attribution, pixels, events, and CRM integrations
• Collaborate closely with operations, marketing, and sales to improve conversion rates and lead quality
• Test and launch new channels, creatives, offers, and audiences
• Report and analyze performance with clear insights into ROI and growth opportunities
• Support new campaigns across multiple business lines including real estate, lending, software, and wholesale.

Digital Ads Manager

Technical Project Manager

• Own project-level scoping, sequencing, and execution for complex cross-functional initiatives
• Convert leadership decisions into clear plans with owners, timelines, and definitions of done
• Prevent scope creep and surface risks and tradeoffs early (no last-minute surprises)
• Manage end-to-end execution for funnel launches, optimizations, and go-to-market initiatives
• Coordinate across marketing, creative, product, engineering, data, and operations
• Write detailed dev tickets, acceptance criteria, and QA checklists
• Translate business requirements into technically accurate scopes
• Manage risks around tracking, attribution, checkout flows, pricing logic, subscriptions, tax, and martech
• Review meetings and docs to extract decisions, commitments, owners, and timelines
• Enforce planning and execution standards in Asana and keep visibility high—even under load

Designer

• Design a variety of products and packaging, ensuring consistency with brand style guides
• Create fresh & fun sunglasses designs using existing templates or designing new frames
• Develop packaging that aligns with strict licensor guidelines
• Design marketing materials to promote products effectively
• Clean up and edit photos to enhance visual appeal
• Stay on task, manage workload, and meet deadlines consistently
• Conceptualize and develop compelling product and packaging ideas from scratch—not just layouts or Amazon-style graphics
• Collaborate with the design team to refine dielines and production files for mass retail
• Integrate physical product constraints (materials, mold limitations, packaging formats) into your design thinking

Product and Packaging Designer

Marketing

• Manage tasks and projects inside ClickUp
• Follow up on deadlines and keep work moving forward
• Help prioritize tasks based on urgency and impact
• Create and maintain SOPs and project documentation
• Set up and adjust client ad campaigns and tracking
• Implement technical changes like pixels, scripts, and automations
• Work with designers to produce image and video ad creatives
• Use AI tools to write copy and generate ad variations
• Optimize landing pages and campaigns using performance data
• Create AI video ads and coordinate edits with video editors
• Speak with clients and run calls when needed
• Maintain client assets, reports, and documentation
• Support onboarding, admin tasks, and vendor coordination

Marketing Assistant

Growth Marketing

• Develop and execute strategies to increase revenue across all channels
• Oversee PPC campaigns, manage a PPC consultant, and optimize CAC for scalable growth
• Refine core message, ideal customer profile (ICP), and marketing creatives to target diverse audiences
• Enhance email marketing strategies, copy, and delivery to improve engagement and conversion rates
• Improve lead generation and subscription sales through development of SEO, organic social, affiliate, and offline marketing efforts
• Coach and assist Account Manager on cold prospecting copy and improve advertising sales pipeline
• Provide leadership, coaching, and mentorship to the marketing team, fostering a high-performance culture