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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing and optimizing Google Ads campaigns, particularly for U.S.-based dental practices, with a strong focus on lead generation and cost-per-lead strategies. Proficient in leveraging Google Business Profile and Performance Max campaigns to drive quality leads and provide actionable insights.
Highest-signal resume keywords
Google Ads Campaign ManagementPerformance Max CampaignsTarget CPA Bidding StrategiesGoogle Business Profile IntegrationLead Generation for U.S. B2C Businesses
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsPerformance MaxTarget CPA BiddingLead TrackingCampaign Optimization
Soft Skills
OwnershipResults-OrientedStrategic Recommendations
Tools & Technologies
Google Business ProfileGoogle MapsGoogle Ads EditorMicrosoft/Bing AdsMeta Ads
Industry Keywords
Local Lead GenerationU.S. Dental PracticesU.S. Medical PracticesB2C Businesses
About the role
Key responsibilities & impact- Manage and optimise Google Ads campaigns for U.S.-based dental practices
- Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
- Implement and manage Target CPA bidding strategies to control cost-per-lead
- Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns
- Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting
- Provide clear, actionable reporting and strategic recommendations on a regular basis
- Stay current with Google Ads platform changes, beta features, and best practices
Requirements
What you’ll need- Local lead generation via Google Ads — a proven track record managing campaigns for U.S. local B2C businesses
- Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search
- Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types
- Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights
- Bonus points if you have:
- ⭐ Experience with Microsoft/Bing Ads — search campaign management
- ⭐ Experience running Meta (Facebook/Instagram) lead generation campaigns
- ⭐ Familiarity with Google Ads Editor — bulk campaign management and offline editing
- ⭐ Experience working with U.S. dental offices
- ⭐ Experience working with U.S. medical practices
- Above all, you take ownership of your work, care about results, and are always looking for ways to improve.
Benefits
Comp & perks- Salary: $3,000 – $4,000 per month*
- Full time: 100% remote - work from wherever you’re happiest and most productive
- Flexibility: We trust you to manage your time and balance your work and life
- Paid Time Off: 27–29 days per year.