Inizio Evoke

Vice President

• Lead and evolve the Social Strategy function: vision, services, standards, operating model, team structure, staffing, and growth priorities.
• Build and develop a high-performing team of social strategists with clear expectations, growth pathways, and feedback rhythms.
• Oversee staffing, allocation, and resourcing across engagements, balancing client needs, team capacity, and individual development goals.
• Partner with account and growth teams to identify organic growth opportunities, shape scopes of work, support new business pitches, and commercialize new social strategy offerings.
• Serve as the senior social strategy lead across a portfolio of healthcare, pharmaceutical, biotech, and life sciences clients.
• Provide executive-level counsel on social ecosystem strategies, channel strategies, content frameworks, launch plans, paid/organic integration, and measurement.
• Strengthen relationships with senior clients, account leaders, and cross-functional agency partners, ensuring Social Strategy is seen as a trusted, proactive, and high-value discipline.
• Guide clients on the role of social within the broader omnichannel mix promoting awareness, education, engagement, behavior change, community connection, and measurable business impact.
• Maintain senior-level knowledge of major and new social platforms: Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Snapchat, and latest creator-led environments.
• Advance agency capabilities through new frameworks, tools, training, thought leadership, innovation pilots, and scalable approaches to strategic excellence.
• Stay ahead of the convergence of social search, AI-generated answers, and traditional SEO translating emerging trends into actionable strategy for clients.

Vice President, Social Strategy

Technical Project Manager

• Own end-to-end execution of technical digital projects, ensuring delivery is on time, within scope, and perfectly aligned with MarTech infrastructure.
• Lead the development of project briefs, technical documentation, scoping, and resource planning.
• Support the implementation of emerging tech solutions, technical infrastructure, and AI integrations to recommend continuous executional improvements.
• Navigate complex regulatory submission processes, meticulously preparing materials that meet industry standards.
• Partner closely with Technical leads, Account leads, and Project Management teams to ensure cross-functional alignment.
• Manage client communications transparently regarding project progress, risks, timelines, and dependencies.
• Oversee operational health by managing complex timelines and tracking financial forecasting.

Digital Project Manager

Growth Marketing

• Support New Business & Organic Growth: Lead strategy development for pitches and proposals, partner with account leads to identify and shape organic growth opportunities, define positioning and messaging for new opportunities, build compelling storylines
• Lead Early-Stage Strategy Development: Develop briefs, facilitate workshops, summarize inputs into clear strategic direction
• Drive Earned-First Ideation: Partner with teams to produce ideas, ensure ideas are culturally relevant and executable
• Turn Insight into Action: Analyze research and market dynamics, translate inputs into strategic actions
• Collaborate Across Teams: Work with various teams, contribute to creative briefs, ensure strategy is executed
• Contribute to Strategic Excellence: Enhance strategy across new business and early-stage work, share frameworks and tools

Vice President, Integrated Comms Strategy – Growth

Social Media Manager

• Serving as a day-to-day social contact for clients and account teams with oversight from a VP, Social Media
• Collaborating with the account team as needed for client projects/deliverables
• Leading the development of project briefs for various types of projects (e.g., content, corporate, influencer), writing social copy and liaising with the creative team on content design
• Helping set project timelines, develop strategies, proactively providing guidance and direction on social projects
• Taking full ownership of multiple projects and effectively communicating recommendations to account teams and clients

Account Manager

• Build and maintain strong client relationships through proactive communication and strategic counsel
• Lead and manage projects, ensuring timelines, budgets, and deliverables are met
• Develop high-quality communications materials including press releases, social content, reports, presentations, and client updates
• Support strategic planning and implementation across integrated communications programmes
• Contribute to new business activity including proposals, presentations, and research
• Provide guidance and feedback to junior team members and help foster a collaborative team culture
• Monitor industry trends and apply insights to client recommendations and programme development

Account Supervisor

• Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts
• Serve as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
• Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
• Partner with creative, media, digital, and account teams to deliver integrated health communications programmes
• Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
• Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
• Build and mentor high-performing teams, providing strategic oversight and professional development
• Drive new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
• Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated or consumer-facing environments

VP, Social Media

Medical Director

• Provide scientific and medical direction and recommendations
• Work with senior members of the Inizio Evoke Medical team and will be responsible for incorporation of clinical, medical and scientific relevance, into our clients' brands' strategies and tactical executions
• Maintain expert understanding of clients' product approved Prescribing Information, as well as those from relevant competitive medications
• Monitor relevant disease categories for current publications or updates to labeling
• Develop skills in identification of actionable scientific, clinical insights for use in medical strategy
• Assist in the development of market research plans and other insight gathering exercises
• Brief creative teams and oversee creative deliverables to ensure they align with medical/clinical insights and strategic guidance
• Provide medical and scientific direction for specific projects, including identification of relevant data sets and recommendations on both copy and visual representations of data
• Review content for medical and scientific accuracy
• Provide ongoing training and education for internal staff members
• Support senior Medical staff in new business opportunities as needed
• Contribute to agency thought leadership activities

Account Executive

• Is the daily account lead and have proactive, daily client communications
• Is accountable for the impeccable delivery of multiple large, high-value client projects
• Ensure junior team members are delivering quality account management deliverables such as weekly client status reports and meetings, accurate and actionable contact reports.
• Lead productive and informed project kickoffs, holding all team members responsible for providing required documentation.
• Ensure that appropriate team members are experts in our clients’ Medical/Legal/Regulatory review processes and ensures clean submissions with previous learnings applied, offers MLR solutions to clients to further increase the value proposition.
• Is accountable for the client’s total budget by having proactive, ongoing conversations with the project management team and clients/VP.
• Work with project management to establish forecasts and ensures that financial goals are met/exceeded.
• Can deploy the right resources at the right time, while remaining profitable
• Works to exceed quarterly and yearly financial goals.
• With project management, is responsible for the development and presentation of SOWs.
• Participates in new business opportunities and attends pitches

Senior Account Director

• Manage daily tactics within routing system, updating timelines and tasks.
• Support set up of new projects, creating background folders, contracting with creatives, and generating meta data in routing system.
• Stay informed of each assigned job’s current status and confirm that tasks are accomplished, or that concerns/issues are addressed or elevated to the broader account team.
• Assist with finance trackers.
• Demonstrate a working knowledge of the agency process, workflow and guidance.
• Work to acquire a deeper knowledge of assigned brand(s), the healthcare industry, and client/internal process.
• Schedule and prepares for and engages in team meetings

Project Manager

• Lead projects independently, with support from Assistant Project Managers
• Manage complex and integrated programs across a larger book of business
• Understand the nature of work across all teams, including strategic, creative, and technology teams
• Manage end-to-end development of projects, ensuring quality from initiation through delivery
• Translate project requirements into clear, relevant plans for all teams, including development partners
• Partner with technology teams to agree on scope, technical requirements, dependencies, and execution approach
• Lead med/legal submission prep and submission, including digital assets requiring functional annotation
• Apply structured workflows (e.g., SDLC or hybrid methodologies) to support efficient delivery of digital and non-digital work
• Be an internal quality control checkpoint before account team delivery
• Lead daily/weekly production meetings and maintain systems of record (e.g., Workfront, Ziflow, and CRM)
• Guide ongoing process improvement projects, including optimization of digital workflows
• Develop detailed project schedules across all workstreams, including digital builds and deployments
• Ensure agreement on milestones, accounting for dependencies across teams, platforms, and integrations
• Manage timelines at the appropriate level of detail, including task-level tracking where required for development work
• Identify risks to timelines and implement mitigation strategies
• Develop detailed staffing plans in consideration of project scope and complexity, including digital execution needs
• Monitor project and campaign budgets, ensuring agreement on scope and efficient use of resources
• Partner with finance and technical teams to estimate and track effort for development, QA, and deployment
• Lead monthly reconciliation and support client budget reporting
• Identify and secure appropriate resources across departments, including specialized technical roles
• Partner with resourcing and leads to prioritize work and balance team capacity
• Manage relationships with external vendors and development partners, ensuring alignment on deliverables and timelines
• Identify risks related to resourcing or execution and adjust plans accordingly
• Build relationships across our teams, vendors, and clients, bridging all partners
• Present project plans, processes, and capabilities and confidence
• Contribute to project scoping and solutioning, including recommendations for digital approaches

Senior Project Manager – Digital

Manager

• Support the media team with day-to-day operations
• Assist media strategy, planning, and buying for clients
• Gather data for daily optimization recommendations
• Participate in brainstorming sessions
• Update daily pacing and performance documents
• Track media expenditures for budget compliance
• Keep abreast of updates on ad platforms
• Attend internal and external publisher meetings and presentations
• Develop media knowledge base

Associate Media Manager

Public Relations

• Lead the development and delivery of strategic media relations programmes across key consumer health accounts
• Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
• Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
• Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
• Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
• Lead client workshops, media training sessions, and stakeholder engagement initiatives
• Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
• Manage, mentor, and inspire junior team members, supporting their growth and development
• Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

VP, Media Relations

• Overseeing a business unit consisting of one or more brands with a team of PMs
• Manage key high-level complexity projects, requiring cross-agency and/or vendor support
• Develop and maintain brand‐level planning and initiatives (Gantts, etc.)
• Provide direction to team on task and project priority
• Serve as a point of contact for the client
• Oversee legal/regulatory submissions
• Onboard clients to agency process

Associate Director, Project Management

• Participate in strategy and planning sessions with senior management, shaping stories for priority audiences and identifying channels to distribute those stories through press, social media, or other digital resources
• Provide clients with advice / counsel, external perspective and coaching
• Facilitate client workshops and events, including speaker training sessions, multi-stakeholder convening initiatives, internal messaging workshops, etc.
• Be responsible for budget forecasting, overall team composition, contracts, client reviews, annual planning, issues resolution, etc.
• Lead development of staff plans and partner with regional leads in resource and salary planning
• Guide new business growth through cultivation of new client relationships and exploration of organic business growth
• Drive recommendations on areas to explore for new business potential or company growth opportunities
• Execute on RFP responses, new business proposals and presentations
• Drive creative solutions and present new opportunities to improve our performance and competitive advantage
• Show understanding of current issues in domestic and global health, translating knowledge into meaningful guidance/counsel for our teams and clients
• Participate in Senior Leadership Team meetings, initiatives and workstreams to advance company culture and excellence
• Provide direct and constructive feedback to leadership team and junior team members/direct reports, leading them in development of fundamental skill sets (writing, research, strategy, logistics, etc.)
• Oversee staff engagement and productivity of direct reports; including assessing hiring needs/recommendations, ongoing evaluation of staff climate, advocating for staff development, advising on issues/course correction
• Role models company values and inspires an inclusive culture
• Foster a culture of collaboration, respect, and growth among account teams and greater agency
• Identify gaps in team communications (internal and external) and propose solutions to address
• Continuously motivate and lead large cross-functional teams to excellence
• Deliver all verbal communications with confidence to clients, teams and external partners

Senior Vice President, Biotech – Public Relations

Art Director

• Oversee all creative output on assigned brands
• Manage teams of Art Directors and Copywriters
• Lead brand storytelling and creative direction
• Ensure alignment with brand strategy and compliance guidelines
• Collaborate with Account, Strategy, Behavioral Science, and Project Management teams
• Drive concept development for pitches and brand planning
• Present and advocate for creative work to clients and team members
• Oversee hiring and performance management of creative team members