Vice President, Social Media

Inizio Evoke

Vice President, Social Media leading strategic campaigns for healthcare brands and clients. Shaping social strategy and mentoring teams in a global health communications agency.

Posted 7/2/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $130,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts
Be a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
Partner with creative, media, digital, and account teams to deliver integrated health communications programs
Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
Build and mentor teams, providing strategic oversight and professional development
Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments

Requirements

What you’ll need

10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
Experience leading complex client relationships and managing integrated social programmes across multiple accounts
Knowledge of healthcare compliance environments and approval processes
Proven leadership skills with experience mentoring and developing teams
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Benefits

Comp & perks

medical
dental
401(k)
tuition reimbursement
flexible time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media StrategyDigital CommunicationsInfluencer MarketingContent CreationCampaign PlanningAudience AnalysisHealthcare Compliance KnowledgeBudget ManagementClient Relationship ManagementIntegrated Program Management

Soft Skills

MentoringPresentation SkillsWorkshop FacilitationStrategic OversightProblem Solving