Vice President – Omnichannel Strategy

Inizio Evoke

VP leading integrated omnichannel marketing and communications strategy for Inizio Evoke’s healthcare and life sciences clients. Guiding client partnerships, teams, analytics, business development, and thought leadership.

Posted 8/11/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $180,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in omnichannel strategy and digital marketing within regulated industries, with a strong focus on client engagement, team leadership, and performance optimization. Proven ability to develop and execute comprehensive marketing plans while fostering cross-functional collaboration and thought leadership.

Highest-signal resume keywords

Omnichannel StrategyDigital MarketingCustomer EngagementTeam LeadershipBusiness Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel StrategyDigital Marketing TacticsMarketing AutomationCRMAnalyticsMultichannel MarketingDigital Campaign MeasurementPersonalizationAIMartech Innovations

Soft Skills

InfluencingMentoringCollaborationClient PartnershipStrategic Advising

Industry Keywords

PharmaceuticalMedical DeviceLife SciencesCustomer ExperienceVoice of CustomerPerformance MetricsJourney MappingPersona DevelopmentThought LeadershipClient Pitches

About the role

Key responsibilities & impact

Lead the strategic direction of omnichannel initiatives, aligning them with client objectives and industry best practices.
Develop and execute omnichannel marketing plans for a portfolio of clients and brands.
Guide research into customer channel preferences, digital behaviors, and engagement patterns, translating insights into strategies and executions.
Foster client partnerships and serve as a senior strategic advisor.
Oversee journey mapping, persona development, and channel optimization projects.
Mentor and inspire the strategy team.
Collaborate with Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media teams.
Partner with Analytics to define KPIs, evaluate performance, and optimize campaigns.
Lead business development efforts, proposals, high-stakes pitches, and client growth opportunities.
Champion thought leadership through industry events, POVs, white papers, and training.
Stay current on omnichannel, customer experience, channel, technology, and customer engagement innovations.

Requirements

What you’ll need

10+ years of experience in omnichannel strategy, digital marketing, or related agency roles, with senior-level leadership.
Experience in pharmaceutical, medical device, or life sciences sectors.
Expertise in channel strategy, digital marketing tactics, and customer engagement in healthcare, life sciences, or similarly regulated industries.
Experience with multichannel marketing, digital platforms, marketing automation, CRM, and analytics.
Experience balancing strategic oversight with hands-on development and execution of channel and digital marketing plans.
Experience managing and mentoring high-performing teams.
Ability to influence and align cross-functional teams and senior stakeholders.
Experience using analytics, Voice of Customer insights, and performance metrics for optimization.
Understanding of digital campaign measurement, reporting, and continuous improvement methodologies.
Hands-on experience with client pitches, business development, and complex omnichannel proposals.
Expertise in personalization, AI, martech innovations, and current omnichannel marketing technologies.
Proactive identification of client success and agency growth opportunities.
Experience developing presentations, thought leadership content, and workshops.

Benefits

Comp & perks

Great compensation packages
Medical benefits
Dental benefits
401(k)
Tuition reimbursement
Flexible time off
Flexible benefits
Personal support
Tailored learning and development opportunities
Remote flexibility