Ideal Siding

Marketing

• Serve as the main marketing point of contact for assigned franchisees, building strong relationships and understanding their unique local needs.
• Advise franchisees on marketing strategies including digital advertising (PPC/display), SEO, and local branding—all aligned with company standards.
• Work closely with our in-house PPC, SEO, and social media teams to customize marketing strategies that align with each franchisee’s goals and local market dynamics.
• Assist in the execution of marketing plans by coordinating resources, tools, and internal support.
• Analyze campaign results, generate performance reports, and offer data-driven recommendations for improvement.
• Facilitate the sharing of successful strategies between franchisees to foster a culture of growth and learning.
• Provide regular updates to the Marketing Director on franchisee performance, satisfaction, and key trends or issues.

Franchise Marketing Coach

Customer Support

• Engage with customers in a friendly and professional manner, actively listening to their needs and concerns.
• Provide prompt and accurate assistance to customers, addressing their inquiries and resolving issues effectively.
• Collaborate with internal teams to ensure timely resolution of customer concerns and provide updates as needed.
• Maintain detailed records of customer interactions and transactions for reference and future follow-up.
• Continuously identify opportunities for improvement in processes and customer service delivery.
• Stay up-to-date with product knowledge and company policies to provide accurate information to customers.
• Coordinate and schedule meetings for our team of project managers, ensuring efficient planning and timely updates.
• Conduct outbound phone and email outreach to general contractors, property managers, and commercial developers to introduce Ideal Siding and build long term relationships within assigned territories.
• Identify active commercial projects and upcoming bid opportunities, while ensuring Ideal Siding is considered for preferred bidder and tender lists.
• Maintain consistent follow up communication and accurately track outreach activities, project leads, and bid opportunities in internal systems.
• Serve as a professional first point of contact when supporting the Customer Care team, documenting interactions and routing inquiries appropriately.
• Coordinate meetings between commercial stakeholders and internal teams, and collaborate cross functionally to support pipeline growth and improve outreach processes.

Customer Care Specialist

Digital Marketing

• Create and launch new website pages
• Maintain and update existing website content to ensure accuracy, performance, and brand consistency
• Implement on-page SEO updates, including metadata, internal linking, and content optimization
• Manage and expand the Knowledge Centre on the website
• Use AI-powered tools to support content creation, expansion, and optimization while ensuring accuracy, brand voice, and quality standards are met
• Evaluate and refine AI-generated content to ensure it meets SEO, readability, and conversion best practices
• Support Google My Business profile management and optimization
• Coordinate with external agencies as needed while owning internal execution and updates
• Ensure content supports local search visibility for franchise locations
• Support and help coordinate messaging for conversion-focused landing pages, digital funnels, email campaigns
• Assist with building, updating, and executing email drip campaigns, including content creation, basic automation, and performance tracking
• Provide day-to-day communication and coordination support for the marketing team
• Help keep digital marketing initiatives organized, updated, and moving forward

Content, Digital Marketing Specialist

Project Manager

• Oversee residential projects from planning through completion.
• Coordinate installers, manage materials, and communicate with clients.
• Provide client updates and maintain customer satisfaction throughout the project lifecycle.
• Manage change requests, track budgets, and oversee installation crews as required.
• Tackle unexpected challenges to keep projects moving forward as needed.
• Assess project progress and plan next steps to keep operations running smoothly.

Construction Project Manager

Business Development Rep

• Responsible for creating a consistent pipeline of commercial and multi-unit residential renovation projects for Ideal Siding franchisees across Canada and the United States.
• Identify, initiate, and nurture partnerships with key stakeholders such as property management companies, general contractors, real estate agencies, developers, restoration companies, and building owners.
• Build and maintain long-term relationships with property managers, general contractors, developers, real estate investment groups, and facility management firms.
• Negotiate and formalize partnership agreements to establish ongoing project referral and collaboration pipelines.
• Develop and execute strategies to source, qualify, and manage incoming opportunities for Ideal Siding franchisees.
• Implement outreach campaigns (email, LinkedIn, trade events, etc.) to generate consistent B2B leads.
• Coordinate with franchise partners to match incoming projects with the appropriate local teams.
• Track and report on deal flow metrics, conversion rates, and partner performance.
• Research market trends, competitive landscape, and regional opportunities in commercial and multi-unit renovation.

Business Development Manager – Commercial Renovation

Operations

• Review the project schedule and ensure all crews are prepared for the day’s tasks.
• Communicate with vendors to confirm material deliveries.
• Check in with homeowners to provide updates on ongoing projects, address questions, and ensure their satisfaction throughout the process.
• Handle material orders, manage change orders, and monitor project budgets to ensure everything stays on track.
• Recruit, schedule, and oversee installation crews as needed.
• Address unexpected issues, such as material delays or customer concerns, and work with your team to resolve them quickly and efficiently.
• Review progress reports, evaluate upcoming priorities, and plan your next day to ensure smooth operations.

Construction Operations Manager

• Responsible for creating a consistent pipeline of commercial and multi-unit residential renovation projects for Ideal Siding franchisees across Canada and the United States
• Identify and target strategic partners within the commercial and multi-unit residential renovation sectors
• Build and maintain long-term relationships with property managers, general contractors, developers, real estate investment groups, and facility management firms
• Negotiate and formalize partnership agreements to establish ongoing project referral and collaboration pipelines
• Develop and execute strategies to source, qualify, and manage incoming opportunities for Ideal Siding franchisees
• Implement outreach campaigns (email, LinkedIn, trade events, etc.) to generate consistent B2B leads
• Coordinate with franchise partners to match incoming projects with the appropriate local teams
• Track and report on deal flow metrics, conversion rates, and partner performance
• Research market trends, competitive landscape, and regional opportunities in commercial and multi-unit renovation
• Maintain structured records of partner relationships and communication history
• Represent Ideal Siding at industry trade shows, conferences, and networking events

Business Development Manager

Growth Marketing

• The Head Coach – Franchise Growth & Performance is a senior leadership role responsible for driving franchisee success across revenue growth, profitability, operational excellence, and leadership development.
• Reporting directly to Executive Leadership, this role works hands-on with franchise owners, operational leaders, and HQ teams to ensure franchisees are effectively onboarded, consistently trained, and supported as they scale from single-unit operators into multi-unit, CEO-led businesses.
• The Head Coach also designs and leads franchisee masterminds, coaches owners on financial and leadership performance, and acts as a trusted advisor focused on long-term enterprise value creation.
• Coach franchise owners to improve revenue growth, gross margin, and net profitability
• Support franchisees in scaling beyond their first crew or location
• Guide expansion into additional territories and complementary services
• Work directly with franchisees on forecasting, and performance improvement plans
• Coach owners on long-term wealth creation and enterprise value growth
• Design, facilitate, and lead franchisee mastermind groups
• Create structured agendas focused on growth, execution, and accountability
• Foster peer learning, best-practice sharing, and leadership maturity
• Provide accurate, timely answers to franchisees’ questions in internal chats and moderate discussions to ensure consistent, aligned business advice across the network.
• Identify and elevate top-performing franchisees as internal mentors
• Own pre-training coordination, including scheduling training weeks and introductory sessions
• Lead onboarding of new franchisees and operational team members on systems, tools, and best practices
• Deliver and facilitate training week, including: Site visits and field coaching, Classroom presentations, Sales role-playing and operational execution training
• Provide ongoing training and coaching to: HQ team members, Management Teams of franchisees
• Support targeted retraining when operational or execution issues arise
• Develop and continuously improve training and coaching curriculum for franchisees and field staff
• Create, document, and update SOPs, walkthroughs, and visual process guides
• Host refresher sessions and briefings when processes or systems change
• Ensure training materials remain aligned with evolving operational standards and brand expectations
• Coach franchise owners transitioning from hands-on operators into CEO-level leaders
• Support leadership development for management teams within franchise locations
• Reinforce accountability, execution rhythm, and performance discipline (EOS experience an asset)
• Act as a strategic thought partner and advisor to franchise leadership

Head Coach – Franchise Growth, Performance

Sales

• Your role will focus on sales, client relationships, and customer service.
• Morning Check-In: Review project leads, review scheduled meetings for the day, and follow up with potential clients.
• Client Meetings: Meet with homeowners to discuss their needs, present siding solutions, and provide detailed project quotes.
• Build trust and close sales by demonstrating the value of Ideal Siding's services.
• Follow Up: Follow up on leads, and build relationships to generate repeat and referral business.
• Problem-Solving: Address client questions or concerns promptly.
• Daily Wrap-Up: Review progress, evaluate your sales pipeline, and plan for the next day.