Ideal Siding

Customer Support

• Conduct high-volume outbound calls and emails to general contractors, property managers, and developers
• Identify active construction projects and upcoming bid opportunities
• Build and maintain relationships to position Ideal Siding as a preferred vendor
• Track outreach, leads, and opportunities in internal systems (CRM)
• Follow up consistently to move opportunities forward
• Coordinate meetings between commercial stakeholders and internal teams
• Serve as a first point of contact for inbound customer inquiries
• Provide clear, helpful, and professional communication
• Coordinate scheduling for project managers
• Maintain accurate records of interactions

Customer Care – Commercial Outreach Specialist

Project Manager

• Attend initial meetings with homeowners to understand project scope and build trust
• Support the sales process by helping qualify opportunities, assess project needs, and move leads toward signed agreements
• Follow up with prospective customers in a professional and timely manner
• Provide a strong customer experience from first conversation through project completion
• Work closely with the franchise owner to reduce their load on appointments and project follow-up
• Oversee residential siding and exterior renovation projects from kickoff through completion
• Coordinate installers and subcontractor crews to ensure projects stay on schedule
• Order and track materials to ensure job sites are properly supplied
• Conduct site visits as needed to monitor quality, address issues, and support crews in the field
• Communicate with homeowners throughout the project to provide updates, answer questions, and manage expectations
• Handle change requests, scheduling issues, and day-to-day problem solving as projects progress
• Track project progress, timelines, and job-related details using company systems and tools

Construction Project Manager

• Handle material orders, manage change orders, and monitor project budgets to ensure everything stays on track.
• Recruit, schedule, and oversee installation crews as needed.
• Check in with homeowners to provide updates on ongoing projects, take progress photos, address questions, and ensure their satisfaction throughout the process.
• Address unexpected issues, such as material delays or customer concerns, and work with your team to resolve them quickly and efficiently.
• Review progress reports, evaluate upcoming priorities, and plan your next day to ensure smooth operations.
• Act as the local representative for customer relations while the back office manages administration.

Project Coordinator – Home Exterior Renovation

• Attend initial homeowner meetings
• Take measurements and detailed site photos
• Present siding samples and explain Ideal Siding’s value
• Assist homeowners with materials, questions, and sample coordination
• Collect payments at designated project milestones
• Kick off projects on-site, take progress photos, and ensure crews are delivering quality work
• Act as the local representative for customer relations while the back office manages administration

Sales & Project Coordinator – Home Exterior Renovation

Performance Marketing

• Manage and optimize campaigns across Google Ads (primary), Meta, and LinkedIn
• Execute day-to-day optimizations (bids, keywords, negatives, audiences)
• Launch new campaigns and implement updates accurately and on time
• Monitor CPL, lead volume, and budget pacing across multiple campaigns
• Identify underperforming areas and take action to improve efficiency
• Run structured A/B tests across ad copy, creatives, and audiences
• Track and interpret campaign performance in collaboration with the Marketing Analyst

PPC Manager

Account Manager

• Act as the primary marketing contact for assigned franchise partners, building strong working relationships
• Provide guidance on local marketing initiatives, including digital advertising such as PPC and display, SEO, and brand-building efforts
• Partner closely with our in-house PPC, SEO, and social media specialists to shape tailored marketing plans
• Help bring marketing plans to life by coordinating internal resources, tools, and support across teams
• Review campaign performance, prepare reports, and share practical, data-backed recommendations
• Encourage the exchange of effective ideas and successful strategies across the franchise network
• Provide regular updates to the Director of Marketing on franchisee performance, satisfaction levels, and any key opportunities or challenges

Franchise Marketing Coach / Account Manager

Operations

• Oversee residential projects from planning through completion.
• Coordinate installers, manage materials, and communicate with clients.
• Serve as the central point of contact for schedules and homeowner updates.
• Handle unexpected challenges and support business development.

Construction Operations Manager

Sales

• Meet with homeowners at company-provided appointments
• Learn about the homeowner’s goals, assess project needs, and recommend exterior renovation solutions
• Present project proposals, product options, samples, financing or payment options, and next steps
• Manage the sales process from consultation through signed agreement
• Take accurate measurements and document project details needed for internal handoff
• Maintain organized, accurate CRM notes and timely follow-up communication
• Build strong client relationships that lead to referrals and repeat business

Construction Sales Manager

• Attend initial homeowner meetings
• Take measurements and detailed site photos.
• Present siding samples and explain Ideal Siding’s value.
• Assist homeowners with materials, questions, and sample coordination.
• Collect payments at designated project milestones.
• Kick off projects on-site, take progress photos, and ensure crews are delivering quality work.
• Act as the local representative for customer relations while the back office manages administration.

• Attend scheduled appointments, assess client needs, measure, design, quote and close new residential/commercial exterior renovation projects.
• Manage scheduled appointments set by Ideal Siding call center
• Conduct in-home consultations, accurately measure, design the solution and present tailored proposals.
• Educate homeowners on siding, windows, doors, and other product options (e.g., James Hardie, LP SmartSide, vinyl, composite, aluminum).
• Manage the sales pipeline through CRM with accurate forecasting.
• Build strong trust with homeowners by providing expert guidance.
• Deliver professional presentations with visual aids, samples, and financing options
• Maintain ongoing relationships for referrals and repeat business.
• Price projects to meet company margin goals while remaining competitive.
• Work closely with Operations to ensure smooth handoff of signed contracts.
• Monitor project progress and assist in resolving scope or change-order issues.
• Provide feedback on lead quality and marketing campaigns.
• Represent company at home shows, community events, and networking opportunities.
• Help drive positive online reviews and referrals.

Marketing

• Serve as the main marketing point of contact for assigned franchisees, building strong relationships and understanding their unique local needs.
• Advise franchisees on marketing strategies including digital advertising (PPC/display), SEO, and local branding—all aligned with company standards.
• Work closely with our in-house PPC, SEO, and social media teams to customize marketing strategies that align with each franchisee’s goals and local market dynamics.
• Assist in the execution of marketing plans by coordinating resources, tools, and internal support.
• Analyze campaign results, generate performance reports, and offer data-driven recommendations for improvement.
• Facilitate the sharing of successful strategies between franchisees to foster a culture of growth and learning.
• Provide regular updates to the Marketing Director on franchisee performance, satisfaction, and key trends or issues.

Franchise Marketing Coach

• Engage with customers in a friendly and professional manner, actively listening to their needs and concerns.
• Provide prompt and accurate assistance to customers, addressing their inquiries and resolving issues effectively.
• Collaborate with internal teams to ensure timely resolution of customer concerns and provide updates as needed.
• Maintain detailed records of customer interactions and transactions for reference and future follow-up.
• Continuously identify opportunities for improvement in processes and customer service delivery.
• Stay up-to-date with product knowledge and company policies to provide accurate information to customers.
• Coordinate and schedule meetings for our team of project managers, ensuring efficient planning and timely updates.
• Conduct outbound phone and email outreach to general contractors, property managers, and commercial developers to introduce Ideal Siding and build long term relationships within assigned territories.
• Identify active commercial projects and upcoming bid opportunities, while ensuring Ideal Siding is considered for preferred bidder and tender lists.
• Maintain consistent follow up communication and accurately track outreach activities, project leads, and bid opportunities in internal systems.
• Serve as a professional first point of contact when supporting the Customer Care team, documenting interactions and routing inquiries appropriately.
• Coordinate meetings between commercial stakeholders and internal teams, and collaborate cross functionally to support pipeline growth and improve outreach processes.

Customer Care Specialist

Digital Marketing

• Create and launch new website pages
• Maintain and update existing website content to ensure accuracy, performance, and brand consistency
• Implement on-page SEO updates, including metadata, internal linking, and content optimization
• Manage and expand the Knowledge Centre on the website
• Use AI-powered tools to support content creation, expansion, and optimization while ensuring accuracy, brand voice, and quality standards are met
• Evaluate and refine AI-generated content to ensure it meets SEO, readability, and conversion best practices
• Support Google My Business profile management and optimization
• Coordinate with external agencies as needed while owning internal execution and updates
• Ensure content supports local search visibility for franchise locations
• Support and help coordinate messaging for conversion-focused landing pages, digital funnels, email campaigns
• Assist with building, updating, and executing email drip campaigns, including content creation, basic automation, and performance tracking
• Provide day-to-day communication and coordination support for the marketing team
• Help keep digital marketing initiatives organized, updated, and moving forward

Customer Care – Commercial Outreach Specialist

Construction Project Manager

Project Coordinator – Home Exterior Renovation

Sales & Project Coordinator – Home Exterior Renovation

PPC Manager

Franchise Marketing Coach / Account Manager

Construction Operations Manager

Construction Sales Manager

Project Coordinator – Home Exterior Renovation

Sales & Project Coordinator – Home Exterior Renovation

Construction Sales Manager

Franchise Marketing Coach

Customer Care Specialist

Content, Digital Marketing Specialist