Hello Heart

Data Analyst

• Partner with cross-functional teams, including Marketing, Finance, Product, Sales, Medical Affairs, and Customer Success, to understand business needs and deliver actionable analyses.
• Proactively explore data to identify patterns, trends, and opportunities that can drive business growth and operational improvements.
• Define and manage data collection requirements across systems and functions to support consistent reporting and insight generation.
• Develop, optimize, and automate data pipelines using structured query language (SQL), artificial intelligence, and modern data engineering tools to deliver timely, accurate reporting at scale.
• Build and maintain robust, interactive dashboards that enable self-service reporting across go-to-market and product teams.
• Identify opportunities to improve processes, reduce manual work, and drive efficiencies across the data landscape.
• Translate complex data into clear, compelling visualizations and presentations for diverse audiences, including executives and external partners.
• Partner with data scientists, analysts, and engineers to improve data quality, reporting accuracy, and analytical consistency across the organization.

Senior Data Analyst, Go-To-Market

Director

• Lead the company's biggest new product launches and growth projects.
• Turn big ideas and leadership goals into clear, step-by-step plans.
• Work closely with teams across the company, including teams in Tel Aviv, to make sure everyone is ready for new launches.
• Help leaders make smart decisions by pointing out risks and choices.
• Fix problems and remove roadblocks to keep projects moving forward.
• Create simple guides and rules so the company can launch new products smoothly every time.
• Use AI tools to work faster, save time, and help the team make better decisions.
• Provide executive leadership with clear, actionable reports to facilitate precise decision-making.

Senior Director, Strategic Launches – Commercialization

Growth Marketing

• Act as the founder and internal champion for new initiatives from concept through launch and early scale.
• Validate, launch, and scale bold new growth opportunities — including new markets, products, business models, and ventures.
• Build business cases, including market sizing, customer discovery, competitive insights, GTM plans, growth assumptions, and financial models.
• Test and iterate quickly through pilots, MVPs, customer conversations, acquisition experiments, and commercial validation.
• Drive early commercialization and growth, including sales strategy, partnership development, acquisition channels, contracting, funnel optimization, adoption, engagement, and initial revenue generation.
• Build and scale user acquisition and engagement engines for new ventures, including target population identification, channel strategy, outreach, enrollment or conversion, activation, retention, and growth analytics.
• Assemble and lead cross-functional teams across product, engineering, clinical, data, design, operations, finance, and GTM.
• Share progress, learnings, risks, and recommendations with executive leadership.

GM – New Growth Ventures

Manager

• Define and own the end-to-end product strategy, roadmap, go-to-market strategy, and success metrics for a new B2B2C product line
• Identify growth opportunities and drive product-market fit, adoption, and expansion.
• Build AI-first healthcare solutions that improve member outcomes and operational efficiency.
• Lead product development across software, services, AI capabilities, and connected devices.
• Partner with Sales, Marketing, and Customer Success to drive customer growth. Define and execute launch, positioning, and adoption strategies.
• Establish operating rhythms, performance dashboards, customer feedback loops, and market learning systems to measure impact and improve the product over time

General Manager, Product – B2B2C

General Counsel

• Draft, review, and negotiate a variety of commercial agreements.
• Advise product and engineering teams on legal considerations related to Hello Heart's mobile app and AI/ML-driven features.
• Draft and advise on product-facing legal materials.
• Review, negotiate, and manage vendor and supplier agreements.
• Support the Compliance function on HIPAA, FDA, FTC, CMS, and HHS OIG requirements.
• Partner with internal stakeholders to build and maintain efficient legal processes.
• Provide day-to-day legal counseling to commercial and product teams.
• Support monitoring developments in digital health law and regulation.
• Support special projects, investigations, and new business initiatives as needed.

Senior Counsel

Marketing

• Translate enrollment strategy into effective campaign execution by operationalizing messaging, coordinating cross-functional inputs, and driving structured optimization across Direct Mail and Email.
• Lead email mail operations end-to-end: build templates, manage audience lists and targeting logic, oversee timelines, and perform QA
• Leverage AI tools and agents to improve campaign execution, content development, campaign performance insights, and day-to-day operational efficiency while maintaining high standards for quality and accuracy.
• Plan, execute, and manage A/B tests end-to-end, synthesizing results to translate findings into clear, actionable recommendations that inform product and business decisions
• Support the setup, execution, and quality assurance of marketing campaigns using tools such as Iterable, Salesforce, and Asana
• Implement process improvements and automation to reduce manual work and increase execution speed
• Partner cross-functionally to align campaign execution with client requirements, data needs, and compliance standards

Senior Member Marketing Associate

• Advise Product and Engineering teams on legal and regulatory requirements for product features, including Food and Drug Administration compliance and AI and machine learning-driven health insights.
• Provide legal guidance on data privacy, Health Insurance Portability and Accountability Act, corporate practice of medicine, and data rights issues related to product design, data collection, de-identification, and use of health information.
• Support responsible AI governance, including risk assessments, bias testing frameworks, transparency requirements, and internal controls for AI and machine learning in healthcare.
• Partner with the Clinical team on legal issues related to telehealth services, pharmacy review, and health information exchange data.
• Advise on intellectual property strategy, including patent, trade secret, and open-source software matters related to Hello Heart’s technology.
• Monitor relevant industry trends, laws, and regulations, including those related to AI and machine learning in healthcare, Food and Drug Administration requirements, telehealth, Medicare, Medicare Advantage, Medicaid, digital health intellectual property, and data rights.
• Provide practical legal guidance on emerging product, regulatory, privacy, and healthcare compliance matters as the company scales.
• Collaborate cross-functionally to help teams make sound, compliant, and business-oriented decisions in a fast-paced environment.

Deputy General Counsel, Product

Marketing Operations

• Create and manage the marketing team’s AI plan, finding opportunities and turning them into a roadmap.
• Design and build AI-powered solutions, such as automated workflows, prompt libraries, and automation systems.
• Work with Data, Engineering, and Product teams to make sure AI solutions work well with our current tools (Iterable, Salesforce, Asana, etc.).
• Help the Member Marketing team use AI to improve enrollment targeting, personalize outreach, and speed up testing cycles.
• Apply AI to improve Enterprise Marketing campaigns, personalize client content, and help with market execution.
• Help the Brand and Communications team create content and build tools to produce on-brand materials faster.
• Build and lead an AI education program for the marketing team, including workshops and guides.
• Define and track goals for AI projects (like productivity and efficiency gains) and share results with leaders.
• Ensure the use of AI follows data privacy, HIPAA compliance, and ethical standards.

Senior Manager, AI Marketing Ops

Business Development Rep

• Master of Salesloft, Salesforce, LinkedIn Sales Navigator, ZoomInfo, MiEdge
• Research targeted consulting firms to identify key contacts and critical account information
• Utilize research to identify the target audience and craft personalized outreach to engage with qualified prospects
• Update and create marketing content for educating clients, through outbound reach-out via email, LinkedIn, video conferencing, and phone
• Organize meetings for Sales Directors, owning the process of setting up invites and coordinating key stakeholders for each meeting
• Initiate events and group conferences with key contacts and consulting offices - manage from start to finish (planning, implementation, follow-up, and reporting)
• Organize and participate in marketing activities - LinkedIn marketing campaigns, email campaigns, conferences and events
• Collaborate with peers and managers to identify ways to improve workflows for efficiency

Business Development Representative

Operations

• Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications.
• Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time.
• Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push.
• Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
• Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful).
• Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed).
• Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement.
• Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards
• Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly.
• Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions.
• Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA).