Operations Manager, Lifecycle Marketing

Hello Heart

Operations Manager overseeing lifecycle marketing operations at Hello Heart, focusing on campaign execution and process automation in heart health AI solutions.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $125,000 per yearWebsite

About the role

Key responsibilities & impact

Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications.
Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time.
Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push.
Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful).
Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed).
Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement.
Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards
Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly.
Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions.
Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA).

Requirements

What you’ll need

5+ years of marketing operations or campaign execution experience, ideally in a high-volume or regulated environment.
Deep hands-on expertise with Iterable (required): proven ability to build campaigns, journeys, audiences, segmentation, and dynamic targeting with strong QA discipline.
Experience with operational execution for direct mail and/or phone outreach workflows, including vendor coordination.
Demonstrated experience executing lifecycle programs across the following channels: email, SMS, push notifications, and in-app messaging.
Strong comfort with tools and data: audience segmentation logic, list generation, tracking/measurement setup, and working with partners like Data/Engineering to resolve data gaps.
Proven ability to create and maintain operational workflows, QA processes, and documentation.
Strong project management skills; able to juggle multiple timelines and stakeholders at once.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Hello Heart Website LinkedIn All Job Openings 51 - 200 employees Founded 2013 🧘 Wellness ⚕️ Healthcare Insurance Wellness
Healthcare Insurance Hello Heart is a healthcare technology company offering a mobile app to help individuals track and improve their heart health. The app provides real-time tips, allows users to track their blood pressure, and offers personalized insights to help users manage their heart health more effectively. Hello Heart also partners with businesses, health plans, and labor unions to provide these tools to their employees and members, demonstrating a significant impact on heart health outcomes through personalized and data-driven approaches. Privacy and security of health data are prioritized, ensuring members' health information is protected. Operations Manager, Lifecycle Marketing 🔥 1 hour ago 🇺🇸 United States – Remote 💵 $110k - $125k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Operations Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Lead lifecycle campaign operations in Iterable end-to-end: build and launch campaigns, journeys/workflows, triggers, templates, and personalization across email, SMS, and push notifications.
Build and manage audiences based on defined segmentation frameworks, targeting strategies, suppressions, dynamic lists, and audience refresh processes, ensuring precise execution of the established lifecycle strategy, ensuring the right message reaches the right member at the right time.
Execute campaigns from setup → QA → launch → monitoring, ensuring precision and consistency at high volume across email, SMS, and push.
Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
Implement process improvements and automation to reduce manual work and increase execution speed (including leveraging AI solutions or scripts when helpful).
Ensure proper setup and governance of marketing tools and workflows (Iterable as primary; plus coordination with tools like Salesforce and Asana as needed).
Maintain lifecycle data infrastructure: audience list generation protocols, segmentation standards, and documentation to support scalable execution and reliable measurement.
Partner cross-functionally to align campaign execution with defined lifecycle priorities, stakeholder requirements, data dependencies, and compliance standards
Operationalize structured experimentation, including A/B tests and holdouts, based on defined testing strategies and measurement frameworks, so the team can learn and iterate quickly.
Execute lifecycle initiatives across the lifecycle function, ensuring operational excellence without strategic ownership of prioritization or roadmap decisions.
Support operational workflows for additional channels like direct mail and phone outreach programs (e.g., list creation/formatting, vendor coordination, timeline management, QA). 🎯 Requirements
5+ years of marketing operations or campaign execution experience, ideally in a high-volume or regulated environment.
Deep hands-on expertise with Iterable (required): proven ability to build campaigns, journeys, audiences, segmentation, and dynamic targeting with strong QA discipline.
Experience with operational execution for direct mail and/or phone outreach workflows, including vendor coordination.
Demonstrated experience executing lifecycle programs across the following channels: email, SMS, push notifications, and in-app messaging.
Strong comfort with tools and data: audience segmentation logic, list generation, tracking/measurement setup, and working with partners like Data/Engineering to resolve data gaps.
Proven ability to create and maintain operational workflows, QA processes, and documentation.
Strong project management skills; able to juggle multiple timelines and stakeholders at once. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Forensics Operations Specialist 🔥 1 hour ago DISCO 501 - 1000 🤖 Artificial Intelligence 🤝 B2B Website LinkedIn All Job Openings Forensics Operations Specialist managing client experiences with forensic services at DISCO. Collaborating across departments to ensure effective case execution and communication. 🇺🇸 United States – Remote ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Operations 🦅 H1B Visa Sponsor Manager III – Strategic Operations 🔥 1 hour ago Nelnet 5001 - 10000 📚 Education 💸 Finance ⚡ Energy Website LinkedIn All Job Openings Manager III responsible for identifying operational inefficiencies and developing solutions at Nelnet. Involves collaboration across teams to enhance operational performance and client satisfaction. 🇺🇸 United States – Remote 💵 $110k - $160k / year ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Operations 🦅 H1B Visa Sponsor Senior Service Advocate – OPS 🔥 2 hours ago CVS Health 10,000+ employees ⚕️ Healthcare Insurance 🛒 Retail 🧘 Wellness Website LinkedIn All Job Openings Senior Service Advocate responsible for telephonic outreach to eligible members for healthcare decisions. Providing care coordination, support, and education at CVS Health. 🇺🇸 United States – Remote 💵 $18 - $38 / hour ⏰ Full Time 🟠 Senior ⚙️ Operations 🗣️🇪🇸 Spanish Required Operations Lead – Material Planning 🔥 4 hours ago Dandy 501 - 1000 ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Operations Lead for procurement management in a remote capacity at Dandy, driving supply chain and materials planning for production. Empowering teams with forecasting and vendor management. 🇺🇸 United States – Remote 💵 $97.8k - $115k / year ⏰ Full Time 🟠 Senior ⚙️ Operations 🦅 H1B Visa Sponsor Revenue Specialist I 🔥 5 hours ago DaVita Kidney Care 10,000+ employees ⚕️ Healthcare Insurance Website LinkedIn All Job Openings Revenue Specialist I processing patient insurance information and handling outstanding balances. Collaborating with clinics and ensuring timely and accurate reimbursements for quality patient care. 🇺🇸 United States – Remote 💵 $19 - $23 / hour 💰 Post-IPO Debt on 2021-02 ⏰ Full Time 🟡 Mid-level 🟠 Senior ⚙️ Operations View More Operations Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

campaign operationsaudience segmentationA/B testingQA processesautomationlifecycle data infrastructuredynamic targetingmeasurement frameworksoperational workflowscompliance review

Soft Skills

project managementcross-functional collaborationattention to detailproblem-solvingcommunication