Heartland Food Products Group

Sales

• Coach, develop, and manage a team of Direct Sales Representatives (DSR) in designated region
• Develop new business and manage existing customers in office coffee , bars, and restaurants
• Utilize value-based selling to prospect and close new business and manage the full sales cycle
• Organize and effectively manage a potential customer funnel of targets
• Coordinate and execute training and marketing project support for Java House accounts
• Keep current with and educate potential customers on liquid coffee and specialty beverage trends
• Demonstrate a proactive mentality for setting sales goals and closing accounts
• Drive sales performance and revenue growth

Area Sales Manager, Office Coffee