Hapag-Lloyd AG

Marketing

• Support the development and activation of several priority projects within the Marketing & Communications department, including but not limited to: Digital Communications.
• Support to establish a concrete strategic approach to digital communications and HGT’s presence in this space.
• Contribute to digital campaigns and content planning.
• Support email communications and digital storytelling initiatives.
• Help develop social media content strategy + activation.
• Work together with the agencies to align editorial calendar and initiatives.
• Assist in content creation, planning, and publishing.
• Monitor engagement and suggest optimization opportunities.
• Assist to establish global intranet/portal and user-friendly and interactive user interface to promote and stimulate employee engagement.
• Support the creation of internal newsletters, announcements, and staff updates.
• Help maintain consistent messaging and improve employee engagement.
• Support the development of the corporate website ensuring alignment with our global business.
• Assist with website updates, content management, and copywriting.
• Support the development of user-friendly and on-brand digital experiences.
• Support brand awareness initiatives that help build the brand from the ground up.
• Ensure brand consistency across materials and channels.
• Assist in merchandise coordination, vendor communication, and brand asset management.
• Support building brand global brand awareness at strategic industry events and conferences.
• Support brand presence, marketing materials, and merchandise coordination.
• Manage the coordination of events and logistics with the event agencies.

Trainee Marketing and Communication

• Support the development and activation of several priority projects within the Marketing & Communications department, including but not limited to:
• Digital Communications: Support the head of department to establish a concrete strategic approach to digital communications and HGT’s presence in this space. Contribute to digital campaigns and content planning. Support email communications and digital storytelling initiatives.
• Social Media: Help develop social media content strategy + activation. Work together with the agencies to align editorial calendar and initiatives. Assist in content creation, planning, and publishing. Monitor engagement and suggest optimization opportunities.
• Internal Communications: Assist the Head of Department to establish global intranet/portal and user-friendly and interactive user interface to promote and stimulate employee engagement. Support the creation of internal newsletters, announcements, and staff updates. Help maintain consistent messaging and improve employee engagement.
• Website: Support the development of the corporate website ensuring alignment with our global business. Assist with website updates, content management, and copywriting. Support the development of user-friendly and on-brand digital experiences.
• Brand Management & Merchandise: Support brand awareness initiatives that help build the brand from the ground up. Ensure brand consistency across materials and channels. Assist in merchandise coordination, vendor communication, and brand asset management.
• Events and conferences: Support building brand global brand awareness at strategic industry events and conferences. Support brand presence, marketing materials, and merchandise coordination. Manage the coordination of events and logistics with the event agencies.

Trainee Marketing – Communication

Director

• Build the Corporate Commercial Management Function: Design the commercial operating model: define roles, decision rights, governance, and interfaces between corporate, regions, and terminals.
• Develop and execute alignment in long term global commercial management strategy.
• Pricing and Revenue Management: Drive revenue optimization initiatives, notably: Tariff modernization and surcharge frameworks. Contract re-pricing and renewal discipline. Productization of services (e.g., priority berthing, reefer services, storage, gate operations, rail/barge transfers, etc.).
• Support M&A and Growth Projects: Support commercial due diligence, synergy valuations, and integration of pricing governance.
• Customer Relationship Management (Entity-Led, Corporate-Supported): Oversee and support customer acquisition, relationship management, and development. Deliver commercial performance management: Develop and implement global performance management, monitoring important commercial indicators including net revenue, yield, margin, retention, win rate, pipeline health, and pricing compliance.

Trainee Marketing and Communication

Trainee Marketing – Communication

Commercial Director