Grupo SOMA

Ecommerce

• Execute promotions and commercial mechanics on the e-commerce platform
• Configure and update takeovers, banners, and homepage highlights
• Support omnichannel operations: align physical and digital channels
• Manage and execute the digital commercial calendar
• Monitor ongoing campaigns to ensure correct deployment
• Assist in preparing performance reports and tracking results
• Organize team processes, checklists, and operational workflows
• Perform general site maintenance in coordination with the e-commerce team

E-commerce Intern

Content Marketing Manager

• Product creation and maintenance on the website, including descriptions, images, and categorization
• Digital visual merchandising: curation and organization of the online storefront (digital VM)
• Maintenance and updating of e-commerce pages and editorial content
• Support for on-page SEO: optimization of copy, titles, meta tags, and category structure
• Adapting and rolling out content for the website based on brand campaigns and collections
• Preparing and organizing briefings for the Media and CRM teams
• Creative support to the CRM team in the production of materials and assets
• Organizing the repository of assets, creatives, and campaign materials

Digital Content Intern

Marketing

• Responsible for recording invoices for payment and monitoring that suppliers receive payments within the correct deadlines;
• Distributing communication materials to partner teams;
• Producing artwork, in-house videos, and internal presentations for the department;
• Managing and distributing the department's physical materials, such as promotional items, displays, signage, etc.;
• Storing and managing deliveries for all brands according to the schedule established with Wholesale channel management;
• Maintaining direct contact with suppliers, carriers, postal services, and other channel stakeholders;
• Assisting with the production of internal corporate events (coffee breaks, lunches, monthly birthday celebrations, etc.);
• Supporting executive production for Wholesale corporate events.

Marketing Assistant

Business Intelligence Analyst

• Develop dashboards and tools for the Digital team, focusing on monitoring performance KPIs and the customer journey;
• Conduct analyses to identify business levers and causal effects across different areas;
• Update and maintain the department's databases, including incorporating new variables in a standardized and scalable manner;
• Create tools and automate routines to improve efficiency and autonomy;
• Produce and update executive presentations, emphasizing clarity and the impact of the data.

Business Intelligence Intern

• Ensure FARM’s e-commerce storefront is flawless, maintaining correct product availability, images, descriptions, technical specifications, and Product Detail Page (PDP) experience.
• Monitor performance and engagement metrics for site pages, propose adjustments, and coordinate links and strategies with the Communication and CRM teams.
• Define product sorting on the website and app with a focus on conversion, commercial performance, and visual consistency.
• Orchestrate product recommendation components across the customer’s digital journey.
• Own the site’s internal search, ensuring relevance and performance.
• Manage and lead product-area improvement projects in partnership with teams such as Technology, Marketing, and Wholesale.

E-commerce Analyst I

Affiliate Manager

• Atuar como parceiro(a) estratégico(a) das lideranças das áreas clientes, apoiando decisões organizacionais e de gestão de pessoas;
• Conduzir e acompanhar demandas estruturantes de ciclo de gente (movimentações, performance, sucessão, indicadores e governança), garantindo consistência e qualidade nas entregas;
• Conduzir iniciativas de desenvolvimento de liderança, clima organizacional e cultura, com diagnósticos, planos de ação e devolutivas para os times;
• Realizar interface ativa com áreas especialistas (People Ops, Talent, Remuneração e Comunicação Interna), articulando soluções integradas para as necessidades do negócio;
• Produzir análises de dados e insights de people analytics, apoiando recomendações e materiais executivos para fóruns de liderança;
• Garantir execução e acompanhamento de planos prioritários, com autonomia, visão crítica e foco em impacto organizacional.

Analista Sênior de Gente & Gestão – Business Partner

Community Manager

• Lead the conceptualization, creation and execution of Community strategies across Brazil, LATAM and other regions.
• Develop and lead the creation of guides and strategic tools for brand personification, including the FARM Brazil Personas Guide, community guides and narrative guidelines applicable to Communications, Product and Community teams.
• Ensure strategic outcomes for influencer marketing by leading paid content productions, special seedings, casting curation and initiatives with KOLs, connecting community, influence and business objectives.
• Manage community-driven content to ensure brand personification across digital channels, with a strategic role in content curation, communications planning and shaping the @adorofarm feed.
• Lead the management of event guest lists, travel and special activations, validating outreach, dressing and relationship strategies, tracking RSVPs and ensuring experiences aligned with the brand narrative.
• Manage the Community team for Brazil, LATAM and other regions, ensuring alignment rituals and fostering individual and collective development.
• Plan, manage and monitor the Community budget (Brazil, LATAM and other regions), ensuring strategic resource allocation, investment optimization and alignment with brand priorities.
• Deliver strategic presentations, analyses and consolidation of results for the Community core and special projects, coordinating the creation of reports and one-pagers with key metrics, learnings and insights.

Branding and Community Specialist

Analyst

• Conduzir estudos de mercado, concorrência e viabilidade para novas frentes de expansão
• Identificar oportunidades de crescimento (novas praças, canais, parcerias ou formatos de operação)
• Elaborar business cases e análises financeiras (ROI, payback, viabilidade)
• Apoiar processos de abertura de novas unidades / operações (quando aplicável)
• Desenvolver e acompanhar indicadores de performance da expansão
• Interagir com áreas internas (comercial, marketing, operações, financeiro e jurídico) para viabilização dos projetos
• Mapear riscos e propor planos de mitigação
• Estruturar apresentações executivas para liderança

Analista de Expansão III

Data Analyst

• Transformar dados em insights estratégicos que apoiem a tomada de decisão do negócio
• Coletar, tratar e analisar grandes volumes de dados
• Desenvolver dashboards e relatórios gerenciais
• Identificar padrões, tendências e oportunidades de melhoria
• Apoiar áreas de negócio com análises exploratórias e diagnósticas
• Garantir a qualidade e consistência dos dados utilizados
• Participar da construção e manutenção de pipelines de dados
• Traduzir dados complexos em insights claros e acionáveis

Analista de Dados II

Performance Marketing

• Support the creation, setup, and review of campaigns (Meta, Google, etc.)
• Monitor performance indicators daily (CPC, CPA, ROAS, Ad Cost)
• Create reports and presentations for the team
• Assist in validating tracking and data consistency
• Support basic performance analyses and identification of opportunities
• Act as an interface with internal teams (CRM, e-commerce, creative)
• Organize requests and ensure control of operational deliveries
• Support the execution of tests (creatives, audiences, formats)
• Ensure standardization of naming conventions and campaign organization

Paid Media Intern

• Ensure compliance with accounting standards and regulatory requirements;
• Perform complex and strategic activities within the finance and accounting area;
• Conduct accounting analyses to support strategic business decision-making;
• Perform intercompany analyses for foreign entities;
• Prepare financial statements in accordance with IFRS;
• Support external audits for individual international entities and at the Group level.