Media Analyst I – Digital

Grupo SOMA

Analista de Mídia I responsible for managing digital media campaigns for Azzas 2154 Fashion & Lifestyle. Planning, monitoring, and optimizing campaigns on various channels including Google Ads and Meta Ads.

Posted 7/6/2026full-timeRio de Janeiro • 🇧🇷 BrazilJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across various platforms, with a strong focus on performance analysis and budget management. Proficient in utilizing data-driven insights to enhance targeting and creative strategies.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads CampaignsMeta Ads CampaignsPerformance AnalysisBudget Allocation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningKPI AnalysisAd Activation MonitoringAudience AnalysisCreative Performance Evaluation

Soft Skills

CommunicationCollaboration

Tools & Technologies

Google AnalyticsMicrosoft ExcelMicrosoft PowerPointMicrosoft Word

Industry Keywords

Digital MarketingRetargetingAffiliate NetworksCompetitor AnalysisMedia Channels

About the role

Key responsibilities & impact

Creation, planning, management, daily monitoring and optimization of campaigns across media channels such as Google Ads, Meta Ads, TikTok, Bing Ads, retargeting, and affiliate networks;
Analysis of performance KPIs (revenue, spend, CPC, CTR, ROAS, etc.);
Implementation, review and monitoring of ad activations;
Managing budget allocation across channels and campaigns according to business goals;
Preparation and updating of weekly and monthly reports, consolidation of results and tactical insights;
Planning and structuring campaigns based on the promotional calendar;
Analysis of audiences shared by the CRM team to optimize targeting;
Evaluation of creative performance with recommendations for improvements;
Support in executing and analyzing affiliate campaigns to diversify channels;
Liaison with partners and platforms to implement improvements and run tests;
Monitoring competitors' communications and ad auctions;
Conducting internal creative briefings and evaluating new media formats.

Requirements

What you’ll need

Bachelor's degree (completed);
Minimum of 2 years of experience with Paid Media;
Intermediate knowledge of Microsoft Office: Excel, PowerPoint, Word;
Basic knowledge of Google Analytics;
Experience managing campaigns in Google Ads and Meta Ads;
Reside in Rio de Janeiro or willingness to relocate to the city.

Benefits

Comp & perks

Health insurance
Dental plan
Life insurance
Physical wellness programs, such as Wellhub or TotalPass
Mental health support initiatives
Flexible benefits via Flash card
Transportation voucher
Partnership with SESC
Partner benefits club
Birthday day off
Extended maternity leave
Extended paternity leave
Discounts at group brands
Training and development programs
Corporate learning paths
Recognition and engagement initiatives
Profit-sharing according to current policy