GroundTruth

Account Manager

• Own pre- and post-sale operational support for the direct sales organization in a fast-paced, client-facing environment, managing priorities and meeting deadlines effectively
• Utilize campaign data, analytics, and insights (i.e. best practices, historical performance data, case studies, analytics tools, and campaign history) to inform strategy
• Enhance account team and client knowledge by building strategic account plans and driving successful sales strategies
• Translate data into compelling narratives through reportable insights, wrap-up reports, and quarterly business reviews
• Develop and maintain strong customer relationships, acting as a key point of contact for clients (both direct and via media agencies and trading desks)
• Actively participate in client meetings, clearly articulating opportunities and aligning solutions to client objectives using GroundTruth’s product suite
• Identify and drive upsell opportunities by proactively recognizing client needs and influencing investment decisions
• Support the Account Executive throughout the sales process while helping solve challenges, take ownership of outcomes, and navigate client stakeholders

Account Executive

• Act as the primary, seamless point of contact for established, mature, and large-scale client accounts during designated team leaves of absence.
• Assist clients in client responses, RFP answers, client meetings and providing high-touch strategic recommendations to maximize their success.
• Partner with Account Executives during high-volume RFP seasons and peak holiday windows to ensure rapid, high-quality turnarounds.
• Drive the data strategy for a critical new business project by conducting deep-dive research in Winmo and internal tools to map brand prospects to their agencies and leverage existing leadership connections.
• Build highly targeted, actionable lead lists and source market intel to help the sales team prioritize our highest-value, most engageable prospects.
• Analyze and assess the growth and revenue potential of incoming inbound clients and new prospects.

• Prioritize and complete request for proposals (RFPs) within designated pods
• Responsible for analyzing past campaign performance to provide thoughtful media recommendations that will deliver against client KPIs
• Utilize campaign data analytics and insights to assist the Account Manager with creating post-sale recommendations and optimization opportunities
• Develop a sophisticated understanding of GroundTruth product and capabilities, translate your knowledge into media plans that help clients meet their objectives and solve business problems
• Be responsible for all procedures related to setting up and executing successful campaigns – working with Account Executives, Account Managers and Ad Operations to schedule creative, execute revisions, ensure campaigns delivery and meet client-specified KPIs
• Be responsible for aggregating research and/or reporting data throughout the client engagement

Operations

• Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders
• Traffic advertising campaigns in GT’s proprietary ad-serving platform
• Track, measure, and analyze the performance of multiple advertising campaigns simultaneously
• Troubleshoot with cross-functional stakeholders in case of any campaign-related issues
• Manage expectations, communication, and reporting metrics to internal team members
• Ensure successful fulfillment of all campaigns
• Create and maintain documentation pertinent to the Ad Operations team
• Reporting and month-end reconciliation
• Complete detailed quality assurance reviews of campaign setups and updates

Associate Ad Operations Manager

Billing Specialist

• Manage monthly billing reconciliation for all lines of business - reconcile campaigns and create invoices for different types of business lines
• Ensure that the invoices are generated timely and accurately as per the client agreement/requirement.
• Provide end to end support to Business Teams and coordinate between different departments like Operations, Account Management, Collections and External Auditors to ensure smooth functioning.
• Assist with month end close activities which includes preparing revenue estimates for all business lines.
• Ensure proper documentation to substantiate the monthly activities performed to support the audit needs & compliance
• Support ad hoc projects and reporting requirements
• Review employee expense report to ensure compliance of company’s policy
• Inquire with employees for receipts and explanations when needed
• Monthly expense analysis and reporting variances
• Ensure expenses are accurately booked into financial reporting system
• Provide clerical and administrative support to management as requested
• The role requires flexibility, including night hours and night shifts, to support our global clients and ensure timely billing.

Senior Billing Analyst

Performance Marketing

• B2B Paid digital strategy and execution across search, social, and display.
• User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
• Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
• Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
• Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
• Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals.
• Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
• Creative messaging development, A/B testing

Demand Generation Manager

Sales

• Learn the digital advertising and adtech landscape
• Conduct research on brands, agencies, and marketing organizations
• Assist with building and maintaining prospecting and target account lists
• Enrich and validate sales data using tools such as Salesforce, Winmo, LinkedIn Sales Navigator, and other research platforms
• Identify relationships between brands, agencies, and marketing decision-makers
• Support account prioritization and lead scoring initiatives
• Help organize and maintain CRM data to improve sales team efficiency
• Analyze account and industry data to identify growth opportunities
• Collaborate with Sales, Sales Enablement, and Revenue teams on strategic projects
• Participate in team meetings and receive mentorship from sales leaders
• Gain exposure to sales prospecting, account planning, and revenue generation strategies

Account Manager

Account Executive

Account Manager

Associate Ad Operations Manager

Senior Billing Analyst

Demand Generation Manager

Sales Intern