GroundTruth

Performance Marketing

• B2B Paid digital strategy and execution across search, social, and display.
• User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
• Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
• Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
• Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
• Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals.
• Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
• Creative messaging development, A/B testing

Demand Generation Manager

Sales

• Learn the digital advertising and adtech landscape
• Conduct research on brands, agencies, and marketing organizations
• Assist with building and maintaining prospecting and target account lists
• Enrich and validate sales data using tools such as Salesforce, Winmo, LinkedIn Sales Navigator, and other research platforms
• Identify relationships between brands, agencies, and marketing decision-makers
• Support account prioritization and lead scoring initiatives
• Help organize and maintain CRM data to improve sales team efficiency
• Analyze account and industry data to identify growth opportunities
• Collaborate with Sales, Sales Enablement, and Revenue teams on strategic projects
• Participate in team meetings and receive mentorship from sales leaders
• Gain exposure to sales prospecting, account planning, and revenue generation strategies

Sales Intern

Engineering Manager

• Coach and mentor engineers—supporting growth in technical skills, ownership, and career progression
• Partner with stakeholders and engineering leadership to evaluate, plan, and deliver API-first projects across advertising systems, services, and features
• Drive transparency and alignment through documentation, structured processes, and clear cross-functional communication
• Strengthen agile practices and continuously improve the team’s delivery predictability and maturity
• Lead by example: write production-ready backend (and supporting frontend where needed) code, and ship via CI/CD on AWS
• Support engineers through regular 1:1s, feedback, quarterly reviews, recognition, time-off planning, training, and performance management when needed

Engineering Manager – Geo, API Development

Accountant

• Support month-end close activities, including preparing journal entries related to but not limited to compensation, vendor accruals, prepaid accounts, fixed assets, expense allocations, and intangibles.
• Prepare P&L and balance sheet reconciliations and investigate variances for assigned accounts.
• Support intercompany reconciliations and assist with elimination entries.
• Perform bank reconciliations and own cash management activities.
• Support audit and management reporting requirements with accurate and timely deliverables.
• Support tax filing requests, business registrations, and other compliance-related activities as needed.
• Handle ad hoc requests related to financial reporting, reconciliations, and analysis with a strong sense of ownership and accountability.
• Collaborate cross-functionally with Finance, BI, and other cross-functional teams to resolve accounting-related issues.
• Participate in cross-team training and coverage planning, ensuring adequate backup and knowledge sharing within the accounting team.
• Assist and support other non-month-end ad hoc projects or requests.
• Support other functions such as Billing, Accounts Receivable or Accounts Payable or other unassigned areas when business needs arise.
• Manage multiple priorities in a fast-paced month-end close environment.
• Adopt an AI and automation mindset by proactively identifying opportunities to streamline workflows, automate recurring tasks, and improve accounting process efficiency.

Staff Accountant

Strategy

• Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months.
• Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow.
• Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities.
• Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth.
• Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting.
• Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability.
• Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting.
• Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.

Director, Business Strategy, Intelligence

• Be responsible for advanced month-end close activities, including but not limited to capitalization of internally used software, complex allocations, debt, accruals, full-scope subsidiary financial reviews and consolidation.
• Be responsible for state registration, business tax filing, and corporate insurance renewals, assisting with income tax compliance.
• Responsible for business segment financial data analysis.
• Own or assist ad hoc projects or requests related to financial reporting, reconciliations, and analysis, with a strong sense of ownership and accountability.
• Assist management reporting, financial analysis, and inquiries, offering insights into trends and fluctuations.
• Identify and research accounting issues in compliance with US GAAP.
• Prepare and post elimination and consolidation journal entries and perform intercompany reconciliation and reporting.
• Manage assigned subsidiary entity accounting book period close per US GAAP and coordinate local statutory filings.
• Conduct in-depth GL account analysis, prepare balance sheet reconciliations, and deliver variance/flux explanations for P&L and balance sheet accounts.
• Assist revenue-related month-end activities including accruals and revenue recognition.
• Support cash management activities such as bank reconciliations, cash flow tracking, and intercompany settlements.
• Support audit and management reporting requirements with accurate and timely deliverables.
• Participate in cross-team training and coverage planning, ensuring adequate backup and knowledge sharing within the accounting team.
• In exceptional situations, step in to assist other functions such as Billing or Accounts Payable or other unassigned areas when business needs arise.
• Adopt an AI and automation mindset by proactively identifying opportunities to streamline workflows, automate recurring tasks, and enhance the accuracy and scalability of accounting processes.
• Continuously evaluate and improve existing accounting processes and workflows to drive operational efficiency and scalability.
• Collaborate closely with cross-functional teams across time zones to ensure accurate and timely financial operations and reporting.

Demand Generation Manager

Sales Intern

Engineering Manager – Geo, API Development

Staff Accountant

Director, Business Strategy, Intelligence

Senior Accountant