Demand Generation Manager

GroundTruth

Demand Generation Manager responsible for executing B2B paid marketing strategies at GroundTruth. Focusing on user acquisition and lead generation across various digital channels.

Posted 6/9/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

B2B Paid digital strategy and execution across search, social, and display.
User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals.
Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
Creative messaging development, A/B testing

Requirements

What you’ll need

At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
Proven track record running paid campaigns that generate pipeline.
Comfort operating across both enterprise B2B and self-serve/SMB motions.
Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks.
Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.
AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.

Benefits

Comp & perks

Fully-paid medical premiums for employees
401(k) employer match
Generous parental leave
Wellness and gym reimbursement
Family and pet expense reimbursement
Education and coaching reimbursement program
Daily lunch credit when working in-office
Fully stocked snacks and beverages in-office
Option for mobile phone reimbursement or separate company phone
Equity analysis to ensure fair pay

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingdigital strategyuser acquisitionlead generationemail marketingperformance analysisA/B testingdata analysisattributionpipeline contribution

Soft Skills

analytical instinctscreative messagingcollaborationproblem-solvingjudgmentcommunicationoversightadaptabilitystrategic thinkingself-motivation