GhFly

Director

• Strategically lead the Media, Data Intelligence, and Experience areas, managing multiple clients across different segments and maturity levels
• Structure departments and internal processes, and recruit, retain, and develop high-performance teams with strong, motivational leadership
• Accelerate growth of the current client portfolio and expand new revenue streams, such as establishing Retail Media and Offline Media lines
• Strengthen strategic partnerships with leading publishers and media outlets in the advertising market
• Manage success metrics and overall business health with an executive perspective, focusing on monetizing contribution margins across areas and clients, while ensuring achievement of success fees in current contracts
• Lead the transformation and evolution of these areas by implementing Artificial Intelligence
• Connect and collaborate directly with internal Account, Creative, Planning, and CRM teams

Media Director

Analyst

• Act strategically on client requests with a focus on servicing and managing the operation teams’ deliveries.
• Lead regular meetings with internal teams and with clients, translating the strategic plan into tactical steps and breaking it down into activities for the other professionals involved.
• Collaborate with technical teams to ensure the correct flow of information.
• Ensure the quality of delivered materials and results to maximize client satisfaction.
• Provide strategic insights to the client, taking the business needs into account.

Senior Account Analyst

Customer Success Manager

• Lead GHFLY's CRM function, acting strategically with major global clients.
• Manage and develop the team, ensuring technical excellence and high-quality deliverables.
• Plan and implement multichannel relationship strategies across the customer journey.
• Serve as a consultative partner to clients, driving strategic agendas and acting as the technical reference for the area.
• Manage end-to-end CRM operations, including campaigns, relationship journeys, and continuous optimizations.
• Lead customer analytics, segmentation, and personalization initiatives focused on conversion and retention.
• Develop data- and technology-driven strategies, including leveraging CDP and artificial intelligence.
• Ensure the evolution of strategies with a focus on revenue generation (upsell, cross-sell, and repurchase).
• Work cross-functionally with Media, Data, Client Services, and Creative on omnichannel strategies.
• Manage KPIs and client portfolio performance, ensuring the delivery of results.
• Lead RFP processes and support business development initiatives.
• Organize workflows, prioritize requests, and drive continuous improvement of the area.

Media Director

Senior Account Analyst

Senior CRM Manager