Senior Digital Media Analyst – English

GhFly

Digital Media Analyst executing and planning paid media campaigns for enterprise clients. Collaborating to generate qualified opportunities along complex sales cycles with analytical performance tracking.

Posted 7/16/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing paid digital media campaigns, particularly in Google Ads and LinkedIn Ads, while employing ABM strategies to generate qualified opportunities for Enterprise clients. Proficient in measurement and tracking tools, with a strong analytical mindset to optimize campaign performance and deliver actionable insights.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads ManagementABM Strategy DevelopmentGoogle Tag Manager (GTM)Performance Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media Campaign PlanningMeasurement and TrackingAttribution ModelingCampaign IncrementalityLead Qualification Strategies

Soft Skills

Consultative CommunicationClient InteractionAnalytical Mindset

Tools & Technologies

GA4Meta PixelConversion API (CAPI)LinkedIn Insight TagHubSpot

Industry Keywords

Content SyndicationEnterprise ClientsLong Sales CyclesPerformance ReportingMedia Strategy

About the role

Key responsibilities & impact

Plan, structure, and execute paid digital media campaigns (Google Ads, LinkedIn Ads, Content Syndication) aligned with ABM strategies.
Develop and implement media strategies for Enterprise clients, focusing on generating qualified opportunities for long and complex sales cycles.
Configure and monitor measurement using tools such as Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag.
Act in a consultative manner with clients, translating business challenges into media tactics and elevating the strategic value perception of the project.
Continuously analyze performance data to identify bottlenecks, fix tracking issues, and propose ongoing optimization plans.
Produce quantitative and qualitative performance reports for clients, demonstrating measurement beyond media—such as attribution modeling and campaign incrementality results.
Lead technical meetings with clients to present actions, interpret results, and plan next steps.

Requirements

What you’ll need

Advanced/Fluent English.
Advanced knowledge of media channels (Google Ads, LinkedIn Ads, Content Syndication) and ABM strategies.
Knowledge of measurement and tracking, including Google Tag Manager (GTM), GA4, Meta Pixel, Conversion API (CAPI), and LinkedIn Insight Tag.
Basic experience with integrations between media platforms and CRM systems (HubSpot, Salesforce, Dynamics, Eloqua or similar), including offline conversion tracking and lead qualification.
Ability to structure strategies for Enterprise clients, considering long sales cycles, multiple decision-makers, ABM, and a focus on generating qualified opportunities (not just lead volume).
Analytical mindset to investigate performance issues, identify measurement failures, and propose data-driven optimization plans.
Knowledge of Google Merchant Center (feeds, diagnostics, and resolving disapprovals) is a plus.
Consultative profile with strong communication skills for interacting with clients and other teams, translating business challenges into media strategies.

Benefits

Comp & perks

Meal allowance and/or grocery allowance via Ticket Flex card (no deduction);
Transportation voucher or mobility allowance (no deduction);
Wellhub for physical, mental health and well-being support;
MetLife Life Insurance;
Creditas (salary advance, special loan conditions and purchases at Creditas Store without affecting credit card limit);
Bracov pharmacy agreement, valid at major pharmacy chains in Brazil;
Access to SESC, with benefits in education, wellness, tourism, culture and more.
Health and dental plans with different options to meet your needs:
SulAmérica – Health and Dental (national, with monthly contribution and no copayment);
Paraná Clínicas – Health (regional, with monthly contribution and no copayment);
Dental Uni – Dental (national, with monthly contribution and no copayment);
Inclusive and extended parental leave – 6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples;
Pet leave – one day off upon pet adoption to enjoy time with your new companion;
Pilot Hunter – our referral program that rewards you when your referral is hired.
Hybrid model for those in Curitiba and São Paulo; office attendance 3x per week;
Birthday day off – one day off during your birthday month to enjoy as you wish;
Anniversary day off – one day off to celebrate your work anniversary as you prefer;
Reset day – flexibility to use accrued hours from the time bank in a planned way;
Flexible work time – option to start between 8:00 and 10:00 and finish between 17:00 and 19:00, depending on team dynamics, client demands, and alignment with leadership;
Work-from-anywhere weeks – ability to work from anywhere in the world for up to 4 non-consecutive weeks per year, depending on seniority.
Growth happens with clarity, continuous support and regular feedback. Professional development is part of daily life, with structured spaces for learning and progression.
Monthly 1:1s with leadership focused on alignment, feedback and development;
Individual Development Plan (PDI) built with leadership support, guiding next steps and continuous growth;
Structured evaluations combining self-assessment, leadership feedback and strategic alignment;
Internal recruitment, encouraging growth from within the company.