Media Director

GhFly

Media Director managing strategic areas of media, data intelligence, and experience for GHFLY across various clients. Developing high-performance teams and optimizing media partnerships.

Posted 5/27/2026full-timeSão Paulo • 🇧🇷 BrazilLeadWebsite

About the role

Key responsibilities & impact

Strategically lead the Media, Data Intelligence, and Experience areas, managing multiple clients across different segments and maturity levels
Structure departments and internal processes, and recruit, retain, and develop high-performance teams with strong, motivational leadership
Accelerate growth of the current client portfolio and expand new revenue streams, such as establishing Retail Media and Offline Media lines
Strengthen strategic partnerships with leading publishers and media outlets in the advertising market
Manage success metrics and overall business health with an executive perspective, focusing on monetizing contribution margins across areas and clients, while ensuring achievement of success fees in current contracts
Lead the transformation and evolution of these areas by implementing Artificial Intelligence
Connect and collaborate directly with internal Account, Creative, Planning, and CRM teams

Requirements

What you’ll need

Technical and strategic mastery of multichannel paid media—online and offline (Google, Meta, TikTok, Programmatic, GMP, Retail Media, TV, DOOH, etc.)—with a focus on both Performance and Branding
Strong knowledge of SEO/GEO strategies with an emphasis on content and technology
Advanced experience in planning, budget allocation, and data-driven optimizations (statistical models, advanced data analysis, CRO, and UX)
Technical expertise in Data Intelligence, with a focus on attribution and tracking (GTM, GA4, CAPI) and data architecture (Data Lake, CDP)
Ability to build performance narratives and deliver strong executive communication for reporting and recommendations to leadership and clients
Hands-on experience with AI platforms (Claude, Gemini) and native media-buying tools
Preferred certifications: Google Analytics 4, Meta Blueprint, TikTok Academy, GTM (Google Tag Manager), and GMP (Google Marketing Platform)
Profile with high autonomy, strong analytical skills, level-headedness under pressure, flexibility, and proven people-management capabilities

Benefits

Comp & perks

Meal and/or food allowance loaded on a Ticket Flex card (no employee contribution)
Transportation voucher or mobility allowance (no employee contribution)
Wellhub for physical and mental health and overall wellbeing support
MetLife life insurance
Creditas benefits (salary advance, special loan conditions, and purchases via Creditas Store without affecting credit card limits)
Bracov pharmacy agreement, valid at major pharmacy chains across Brazil
Access to SESC benefits, including education, wellness, tourism, culture, and more
Health and dental plan options to suit your needs: SulAmérica - Health and Dental (national, monthly payroll deduction, no co-payment), Paraná Clínicas - Health (regional, monthly payroll deduction, no co-payment), Dental Uni - Dental (national, monthly payroll deduction, no co-payment)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multichannel paid mediaSEO strategiesdata-driven optimizationsdata intelligenceattributiontrackingdata architectureperformance narrativesAI platformsnative media-buying tools

Soft Skills

motivational leadershipanalytical skillsexecutive communicationpeople-managementflexibilitylevel-headedness under pressure

Certifications

Google Analytics 4Meta BlueprintTikTok AcademyGoogle Tag ManagerGoogle Marketing Platform