GenScript

Business Development Rep

• Achieve sales goals of assigned region by developing and implementing sales strategies
• Manage sales pipeline and ensure sustainable sales growth
• Analyze sales performance and identify gaps and create detailed improvement plan
• Work cohesively with the Technical Solution Management team to achieve sales goal
• Propose new ideas or innovations to boost sales or improvements
• Maximize productivity and efficiency by collaborating with other departments

Business Development Manager, Key Accounts

Marketing

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
• Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
• Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
• Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
• Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
• Present campaign strategies, recommendations, and performance insights to senior leadership.
• Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics.
• Map customer journeys and ensure marketing activities support customers at each stage of the buying process.
• Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.
• Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning.
• Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals.
• Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels.
• Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey.
• Champion ProBio's value proposition across campaigns, content, and customer touchpoints.
• Define KPIs and success metrics for campaigns and content initiatives.
• Analyse campaign, funnel, and engagement performance to optimise outcomes and maximise ROI.
• Provide recommendations based on performance data, customer insights, and market trends.
• Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

Senior Marketing Manager

Product Manager

• Own the product strategy and roadmap for foundational antibody expression and protein solutions.
• Define portfolio structure, service tiers, value propositions, pricing logic, and differentiation strategy.
• Drive growth of core antibody expression services through service packaging, workflow bundling, customer segmentation, and regional go-to-market plans.
• Translate customer needs, market trends, and competitive dynamics into product requirements and improvement priorities.
• Partner with R&D and production teams to improve service quality, turnaround time, scalability, yield, purity, and customer experience.
• Monitor trends in bispecific antibodies, antibody fragments, VHHs, Fc-fusion proteins, and other advanced biologics to keep the portfolio competitive.
• Work with sales and marketing teams to develop positioning, campaigns, sales training, proposal templates, and competitive battlecards.
• Support strategic customer opportunities, especially large or complex antibody expression and protein production projects.
• Track business performance across revenue, margin, order volume, win/loss, customer segment, region, and service type.
• Lead cross-functional alignment across product, R&D, production, sales, marketing, project management, and technical support.

Director of Product Management – Foundational Protein Solutions

• Drive and support sales efforts by implementing the sales and marketing strategies for GenScript's custom life science services
• Use knowledge of science and business to develop profitable initiatives and build sales
• Promote GenScript's custom life science service lines
• Responsible for achieving the sales goals for the assigned territory
• Work 50% of the time doing account management, quote and lead follow-up, and 50% of the time traveling in the field making customer visits and attending virtual meetings

Business Development Manager, Reagent Services

SEO Marketing

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms
• Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations
• Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization
• Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics
• Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations
• Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution
• Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
• Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences
• Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes
• Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution
• Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities
• Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

Digital Media Manager – SEM Focus

Sales

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve the annual sales budget and profit budget.
• Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy
• Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development
• Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line.
• Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch.
• Complete temporary important tasks assigned by superiors.
• Be results driven and show strong sales acumen

Senior Sales Manager, Sweet Protein

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve annual sales budget and profit budget.
• Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy
• Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development
• Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line.
• Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch.
• Complete temporary important tasks assigned by superiors.
• Be results driven and show strong sales acumen

Account Manager

• Drive and support sales efforts in a given territory by implementing the sales/marketing strategies for GenScript products and services
• Work with the Global Commercial Head to grow and develop an assigned sales territory for GenScript product/service lines and to achieve sales goals for the assigned territory
• Build the GenScript brand to meet the team’s sales objectives
• Work 30% of the time doing quote and lead follow-up, account management and 70% of the time traveling in the field making customer visits and building relationships

Sales Account Manager, Catalog Products

• Drive and support sales efforts in a given territory by implementing sales and marketing strategies for GenScript's custom life science services
• Work with the Regional Sales Managers and Technical Solution Managers to grow and develop an assigned sales territory
• Promote GenScript's custom life science service lines and achieve sales goals for the assigned territory
• Work 50% of the time doing account management, quote and lead follow-up, and 50% of the time traveling in the field making customer visits and attending virtual meetings
• Develop and implement territory sales strategies for services, new markets and applications
• Work cross-functionally to secure business in a competitive environment
• Understand the customer’s research applications and match them with GenScript’s custom life science services
• Share market knowledge with Sales, TAM and Marketing teams through weekly field feedback reports
• Introduce GenScript to new academic researchers

Business Development Manager, Key Accounts

Senior Marketing Manager

Director of Product Management – Foundational Protein Solutions

Business Development Manager, Reagent Services

Digital Media Manager – SEM Focus

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Senior Sales Manager, Sweet Protein

Sales Account Manager, Catalog Products

Sales Account Manager, Academic Research Services