Digital Media Manager – SEM Focus

GenScript

Digital Media Manager focusing on SEM strategies for GenScript, a biotechnology company. Responsible for campaign execution, optimization, and analytics.

Posted 7/6/2026full-timeRemote • New Jersey • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEM strategy, execution, and optimization across platforms like Google Ads, with a strong focus on performance analytics and campaign measurement. Proficient in managing relationships with stakeholders and external agencies to drive effective marketing initiatives in the B2B biotech and life sciences sectors.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ProficiencyGA4 and Google Tag Manager ExpertiseAnalytical Skills with KPIsB2B Biotech Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM Campaign ExecutionKeyword StrategyBid ManagementAttribution TrackingPerformance AnalyticsA/B TestingAudience TargetingBudget AllocationDigital Media KPIsConversion Tracking

Soft Skills

Excellent Communication SkillsAttention to DetailProject ManagementCollaborationProblem-Solving

Tools & Technologies

Google AdsLinkedIn Campaign ManagerMeta Ads ManagerLooker Studio6senseRollWorksProgrammatic DSPsUTM MappingCampaign AnalyticsGenerative Engine Optimization

Certifications & Qualifications

Google Ads CertificationLinkedIn Marketing Certification

Industry Keywords

B2B BiotechLife Sciences ToolsPharmaceuticalsCDMOCROScientific TechnologyMarketing GovernanceBrand StandardsAI-Powered SearchSearch Visibility Strategies

About the role

Key responsibilities & impact

Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms
Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations
Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization
Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics
Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations
Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution
Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences
Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes
Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution
Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities
Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

Requirements

What you’ll need

3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors
Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred
Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics
Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations
Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies
Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus
Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders
Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors
Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills

Benefits

Comp & perks

Benefits include medical, dental, and vision insurance
401(k) retirement plan with a company match that vests fully on day one
Paid parental leave after just three (3) months of employment
Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
Flexible spending and health savings accounts
Life and AD&D insurance
Short- and long-term disability coverage
Legal assistance
Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
Commuter benefits
Well-being initiatives
Peer-to-peer recognition programs