Senior Marketing Manager

GenScript

Senior Marketing Manager at GenScript managing integrated marketing campaigns in life sciences. Collaborating with multiple teams to drive customer engagement and revenue growth.

Posted 7/17/2026full-timeRemote • New Jersey • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading complex, multi-channel marketing campaigns and developing customer journeys that drive measurable business outcomes. Proficient in strategic planning, stakeholder management, and leveraging data insights to optimize marketing performance in the life sciences and biotechnology sectors.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign Marketing LeadershipCustomer Journey MappingData-Driven Performance OptimizationStakeholder Management

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsStrategic PlanningPerformance TrackingContent Strategy DevelopmentKPI DefinitionMarket Insights AnalysisValue Proposition DevelopmentBudget ManagementMulti-Channel MarketingDemand Generation

Soft Skills

Exceptional CommunicationInterpersonal SkillsOrganizational SkillsInfluencing SkillsPresentation Skills

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Scientific Qualification

Industry Keywords

Life SciencesBiotechnologyCDMORegulated IndustryCommercial GoalsCustomer EngagementMarket DynamicsScientific SMEsStakeholder AlignmentPerformance Metrics

About the role

Key responsibilities & impact

Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.
Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization.
Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery.
Present campaign strategies, recommendations, and performance insights to senior leadership.
Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics.
Map customer journeys and ensure marketing activities support customers at each stage of the buying process.
Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.
Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning.
Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals.
Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels.
Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey.
Champion ProBio's value proposition across campaigns, content, and customer touchpoints.
Define KPIs and success metrics for campaigns and content initiatives.
Analyse campaign, funnel, and engagement performance to optimise outcomes and maximise ROI.
Provide recommendations based on performance data, customer insights, and market trends.
Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

Requirements

What you’ll need

7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
Strong analytical mindset with experience using data and insights to optimise marketing performance.
Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
Highly organized and capable of managing multiple priorities in a fast-paced, global environment.
Experience working with scientific subject matter experts and within a regulated industry is highly desirable.
Bachelor's degree required; MBA or advanced scientific qualification is a plus.

Benefits

Comp & perks

Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
We offer paid parental leave after just three (3) months of employment.
A paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
Commuter benefits, well-being initiatives, and peer-to-peer recognition programs.