Field & Events Senior Manager
Inspiren
Digital Marketing Manager
Fenergo
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Responsible for creating funnel and pipeline for the US and Canada region
- Plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams
- Assist in the creation and execution of marketing plans aligned with regional sales goals
- Coordinate Account-Based Marketing and demand generation tactics to generate qualified leads in our ICP
- Monitor and track progress through the marketing funnel for the Americas region and assist in accelerating opportunities
- Work closely with local sales team to ensure Qualified Leads progress through the funnel effectively
- Collaborate on ABX campaigns to engage prospects and scale existing accounts
- Track and report campaign results, maintain a scorecard and share outcomes with key stakeholders
- Ensure outcomes-focused events and campaigns are delivered on time and within budget with proper reporting on effectiveness
- Manage a calendar of events and roundtables across segments (banking, asset management, asset servicing)
- Coordinate and manage regional events, webinars and roundtables for the Americas region, working closely with the Global Events team
- Set aims and goals for events, evaluate third-party events, define success metrics, and create post-event evaluation reports
- Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs
Requirements
- Degree in Marketing, Communications, or relevant business area
- 4+ years of Marketing experience
- Fluency in English
- Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents)
- Experience working at a hypergrowth technology business (nice to have)
- Exposure to working with financial service clients (nice to have)
