Salary
💰 $125,000 - $145,000 per year
About the role
- Plan and execute a tiered event strategy (National, Regional, Local) tied to target accounts and revenue goals.
- Manage end-to-end logistics including: third-party vendor coordination, booth/tabletop design, travel, and on-site execution.
- Activate pre-event campaigns — targeted outreach, paid media, social coverage, and VIP scheduling.
- Oversee lead capture, CRM tracking, and immediate post-event follow-up with Sales and SDR teams.
- Collaborate with the content team to advise, create, and ensure the right materials are available on-site and post-event.
- Measure event performance, reporting on attendees, leads, meetings booked, opportunities, and ROI.
Requirements
- 4-6 years in field marketing, event marketing, or experiential marketing (B2B SaaS or healthcare a plus)
- Proven track record of executing high-impact events with measurable outcomes
- Strong project management skills and attention to detail
- Experience with HubSpot, Salesforce, and marketing attribution
- Excellent communication skills and ability to work cross-functionally
- Willingness to travel 30–40% for event execution
- Comfortable working in ambiguity and taking ideas from 0→1