Develop and execute Carrot’s annual event strategy, ensuring alignment with marketing, sales, and brand goals across tradeshows, conferences, executive events, and owned experiences.
Lead all aspects of event management including venue selection, vendor negotiations, booth design, collateral, registration, sponsorships, and logistics for both in-person and virtual formats.
Partner closely with Marketing, Sales, and Customer Success teams to identify event opportunities that drive brand awareness, generate leads, and deepen customer relationships.
Own the event budget from forecasting to reconciliation; track spend against performance and deliver ROI reporting tied to pipeline and engagement metrics.
Serve as an ambassador of Carrot’s mission and values, ensuring a consistent brand voice and experience across all events and touchpoints.
Oversee speaker selection, preparation, and presentation logistics; ensure alignment with Carrot’s thought leadership and messaging strategy.
Deliver post-event reports with data-driven insights, KPIs, and recommendations to continuously optimize Carrot’s event strategy.
Conceptualize and implement new event formats — from executive roundtables to experiential activations — that differentiate Carrot in the marketplace.
Mentor and guide junior team members and external partners to ensure operational excellence and consistent execution across all events.
Requirements
7 years of progressive event management experience, preferably within a B2B SaaS, healthcare, or HR technology organization.
Demonstrated success designing and executing large-scale events (1,000+ attendees) and strategic executive programs.
Proven ability to manage multiple projects simultaneously with exceptional organization, attention to detail, and creative problem-solving.
Strong communication and presentation skills, with the ability to influence and collaborate effectively across functions and seniority levels.
Experience managing budgets, negotiating vendor contracts, and delivering measurable business outcomes through events.
Hands-on proficiency with Salesforce CRM (lead and campaign management) and event platforms such as Splash, Cvent, or similar tools.
High comfort level operating in a dynamic, fast-growing environment with shifting priorities and evolving goals.
Passion for healthcare, technology, and mission-driven work.
Willingness to travel up to 25%.
Benefits
Health and wellness benefits
Retirement savings plans
Short- and long-term incentives
Parental leave
Family-forming assistance
Competitive compensation package
Applicant Tracking System Keywords
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