Job Level
Lead
About the role
- Own the North American growth marketing strategy with a focus on new business acquisition
- Plan and execute integrated omnichannel campaigns including email, webinars, paid media, sponsored events and account-based marketing (ABM)
- Develop ICP and key personas to architect efficient and effective buying journeys
- Optimize the regional marketing funnel to improve conversion rates and reduce CAC
- Localize global campaigns and messaging to resonate with North American audiences
- Manage regional marketing budget and allocate spend across channels for maximum ROI
- Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution)
- Collaborate with product marketing and regional leadership to ensure messaging aligns with buyer needs
- Stay current on competitive landscape, industry trends, and regional regulations
- Report to the Chief Marketing Officer and lead demand generation initiatives across digital channels
Requirements
- 8+ years of experience in B2B marketing, focused on demand generation and new business growth
- Proven success driving pipeline and revenue in North American markets, ideally in SaaS or tech
- Deep expertise in digital marketing channels and marketing automation (e.g., HubSpot, Marketo)
- Experience with CRM systems (e.g., Salesforce)
- Strong analytical skills and experience with performance reporting and attribution models
- Excellent communication and cross-functional collaboration skills
- Experience in the accounting or audit industry is a plus
- Eligible to work in Canada and residing in Toronto, Ontario (hybrid role: office 3 days/week)