Fenergo

Digital Marketing

• Responsible for creating funnel and pipeline for the US and Canada region
• Plan, organize and execute online and offline marketing initiatives, campaigns and events in collaboration with BDR, Sales, Global Marketing and Product Marketing teams
• Assist in the creation and execution of marketing plans aligned with regional sales goals
• Coordinate Account-Based Marketing and demand generation tactics to generate qualified leads in our ICP
• Monitor and track progress through the marketing funnel for the Americas region and assist in accelerating opportunities
• Work closely with local sales team to ensure Qualified Leads progress through the funnel effectively
• Collaborate on ABX campaigns to engage prospects and scale existing accounts
• Track and report campaign results, maintain a scorecard and share outcomes with key stakeholders
• Ensure outcomes-focused events and campaigns are delivered on time and within budget with proper reporting on effectiveness
• Manage a calendar of events and roundtables across segments (banking, asset management, asset servicing)
• Coordinate and manage regional events, webinars and roundtables for the Americas region, working closely with the Global Events team
• Set aims and goals for events, evaluate third-party events, define success metrics, and create post-event evaluation reports
• Provide logistical support for trade shows and events, including preparation of event plans detailing investment and KPIs

Digital Marketing Manager