Crunch Fitness

Digital Marketing

• Own and maintain the digital marketing technology infrastructure
• Own the technical design, deployment, and continuous optimization of campaign execution
• Serve as the HubSpot technical owner and subject matter expert
• Own the design, build, and ongoing optimization of complex workflows
• Lead troubleshooting and resolution for complex franchisee and agency tickets
• Configure and maintain systems for customized content delivery
• Collaborate with media teams and agencies to deploy campaigns accurately

Digital Marketing Technology Manager

Recruitment

• Own full cycle recruiting for Personal Trainer roles from sourcing through preboarding.
• Manage a high volume requisition load with speed and discipline.
• Build proactive pipelines through job boards, social sourcing, networking, schools, and industry channels.
• Partner directly with hiring managers to align on profile, urgency, and hiring decisions.
• Keep candidates warm, engaged, and moving. No stalled processes.
• Track recruiting metrics and communicate progress to leadership with clarity.
• Maintain compliance and ensure clean execution at every stage.

Contract Recruiter, Personal Trainer

Director

• The Director of Innovation is a key leadership role responsible for driving the development and implementation of new platforms and innovations that elevate and enhance the overall member, team member and franchise owner experience.
• Own and drive execution of strategic portfolio initiatives from concept through full-scale rollout, ensuring on-time, on-budget delivery and measurable impact.
• Lead the end-to-end development, launch, and scaling of new platforms and programs that enhance the member experience and advance strategic priorities.
• Define Key Performance Indicators (KPIs) and Return on Investment (ROI) Calculation Targets.
• Collaborate with cross-functional teams to identify, define, and establish KPIs that align with the company's strategic objectives.
• Develop deep understanding of our members’ needs and know what members want before they do, in order to stay ahead of trends.
• Scour marketplace to identify, evaluate, and establish strategic partnerships with vendor partners, industry leaders, and technology providers to leverage synergies and drive innovation into the Crunch experience.
• Drive the development and execution of holistic strategies aimed at elevating the Physical, Digital, and Foundational experiences for both members and employees.
• Build meaningful relationships with Franchise Owners and Franchise Executives and involve them from the outset of projects.

Director, Innovation

Human Resources

• Serve as a trusted HR resource for managers seeking guidance on employee relations matters
• Assist with resolving workplace concerns including conduct issues, attendance concerns, policy violations, and performance management situations
• Conduct or support workplace investigations involving employee complaints, misconduct concerns, or policy violations
• Interview employees, gather relevant information, and prepare investigation summaries and documentation
• Partner with leaders to ensure consistent and fair application of company policies
• Coach managers on employee documentation, corrective actions, and difficult workplace conversations
• Maintain clear and organized documentation related to employee relations matters
• Help strengthen employee relations processes, templates, and documentation standards
• Assist with identifying trends or recurring workplace issues and escalate insights to HR leadership

Employee Relations Specialist

Marketing Operations

• Lead implementation and localized adaptation of marketing strategies for new club openings and acquisitions while maintaining brand consistency.
• Evaluate local market trends and recommend marketing tactics, promotional strategies, and outreach opportunities to support membership growth.
• Manage project timelines, marketing resource allocation, and vendor coordination for opening and acquisition marketing initiatives.
• Oversee development, customization, and deployment of signage, graphics, and in-club marketing materials.
• Select and manage vendors from approved partner networks, ensuring quality, cost-effectiveness, and timely execution of deliverables.
• Navigate compliance requirements related to signage, permits, and marketing materials by exercising judgment in regulatory processes and timelines.
• Monitor campaign effectiveness and recommend adjustments to improve performance and return on marketing investment.
• Support marketing presentation, brand execution, and logistical coordination during community activations and promotional events.
• Analyze event performance metrics and recommend future engagement strategies based on results and market feedback.
• Maintain inventory of marketing and event supplies.
• Manage marketing project workflows and prioritize initiatives across multiple concurrent campaigns and club locations.
• Maintain and improve marketing operational systems, asset management processes, and workflow efficiencies.
• Review and approve routine marketing expenditures within designated authority levels and recommend budget adjustments based on performance and project needs.
• Analyze marketing campaign data and operational performance to provide actionable insights and improvement recommendations.
• Serve as a liaison between marketing leadership, field operations, and external vendors to ensure alignment with business objectives.
• Recommend and implement process improvements that increase marketing efficiency, effectiveness, and scalability.
• Represent the marketing department as a field lead during club openings, acquisitions, and major marketing initiatives.
• Direct on-site marketing execution, vendor performance, and brand presentation standards.
• Evaluate field marketing results and provide strategic recommendations to improve future campaign performance and operational consistency.

Marketing Operations Specialist

Communications

• A rare opportunity to be a part of a groundbreaking franchise team that is rapidly scaling the Crunch Fitness brand has opened.
• The Communications Specialist plays a key role in developing, implementing, and optimizing multi-location member and prospect communications across digital messaging platforms.
• This role is responsible for managing campaign messaging, evaluating audience engagement strategies, and ensuring communication initiatives align with brand standards, operational priorities, and business growth goals.
• The Communications Specialist owns the planning, development, execution, and optimization of SMS and email communications across multiple club locations.
• This position evaluates communication objectives, determines appropriate audience segmentation and messaging strategies, and monitors campaign effectiveness to improve engagement and conversion outcomes.