Crunch Fitness

Chief Marketing Officer

• Develop and execute local marketing strategy to support the franchise fitness brand
• Oversee marketing initiatives across multiple locations
• Ensure brand consistency and increase local market penetration
• Drive new member acquisition and marketing retention efforts
• Report on pipeline, membership sales, and LTV:CAC

Marketing Director

Director

• Drive Sales Execution
• Embed the Crunch Sales System into the DNA of every staff member.
• Audit appointment setting, tour delivery, follow-ups, and appointment execution weekly.
• Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, and retention flow.
• Celebrate strong performers while correcting gaps in real time.
• Ensure every member receives a confident, connected, and consistent experience.
• Build Operational Excellence
• Perform walkthroughs with GMs/AGMs/PTMs to assess club readiness.
• Audit uniform compliance, front desk service standards, and cleanliness systems.
• Partner with leadership to reinforce systems and make SOPs habitual.
• Flag and coach through deviations—not with fear, but with mentorship and clarity.
• Hold clubs to the highest standards while helping them get there.
• Develop Leaders
• Coach GMs/PTMs and AGMs to think strategically, lead empathetically, and execute relentlessly.
• Conduct shadowing sessions, leadership 1-on-1s, and goal alignment huddles.
• Build individual growth plans for each leader—especially those in red zones.
• Recognize effort, attitude, and accountability as key traits of promotion.
• Be the person who makes them believe they can be better—and helps them prove it.
• Champion Performance & Growth
• Review daily KPI dashboards: joins, PT revenue, appointments, outreach
• Identify top performers, clubs slipping behind, and trends that need immediate pivots.
• Create action plans with leaders that are clear, measurable, and time bound.
• Drive energy through contests, whiteboards, recognition, and leaderboards.
• Keep everyone on pace—and on purpose.
• Step into the Role of absent Manager & drive team performance.
• Activate Outreach & Local Momentum
• Support AGMs and outreach reps in building community buzz and business relationships.
• Review lead source reports weekly and drive grassroots shifts as needed.
• Check event execution: setup, lead collection, follow-up, and ROI tracking.
• Encourage creativity, challenge comfort zones, and celebrate visibility wins.
• Promote a street-team mindset: proud, passionate, present.
• Communication, Report, and Elevate
• Submit weekly summaries to the VP with insights, pivots, and red flags.
• Provide coaching logs, leadership development progress, and club visit recaps.
• Help design contests, blitzes, and campaign launches across your region.
• Proactively propose staffing changes when performance or morale is off course.
• Be the voice of reality and the spark of belief.

Area Director – Central PA

• Drive Sales Execution by embedding the Crunch Sales System into staff members.
• Build Operational Excellence with walkthroughs and audit compliance.
• Develop Leaders through coaching and building growth plans.
• Champion Performance & Growth by reviewing daily KPIs and creating action plans.
• Activate Outreach & Local Momentum to build community buzz and business relationships.
• Communication, Report, and Elevate through weekly summaries and coaching logs.

Area Director

Sales

• Design and execute strategic sales plans to grow corporate partnerships and meet monthly sales targets
• Generate, qualify, and close new business with corporate accounts across diverse markets
• Manage the full partner lifecycle—from prospecting to agreement, onboarding, service, and renewal
• Train and support club-level teams to implement effective corporate sales practices
• Deliver live and virtual workshops to boost confidence and alignment with program goals
• Lead partner communications, resolve service escalations, and ensure seamless onboarding of corporate clients
• Prepare regular performance reports and pipeline forecasts for leadership
• Collaborate with operations, marketing, and member experience teams to deliver a consistent brand experience

Manager, Corporate Sales

• Overseeing and driving the strategic vision and execution of the group fitness program.
• Collaborating with leadership, operational peers, and Group Fitness Coordinators.
• Developing and executing a comprehensive group fitness strategy.
• Building scalable systems and processes for group fitness training excellence.
• Serving as the leader of group fitness experience and innovation.
• Conducting assessments of group fitness programming.
• Overseeing the development and continuous improvement of group fitness programs.
• Collaborating with marketing to promote group fitness programs.
• Analyzing and reporting on key performance metrics related to participation and satisfaction.
• Developing and managing the group fitness budget.

Director of Group Fitness

Operations

• Establish and maintain company-wide communication cadences (i.e. weekly updates, company announcements)
• Draft, edit, and distribute organization-wide announcements, ensuring clarity, consistency, and appropriate tone for audience and context
• Serve as the primary owner/gatekeeper of internal communication channels (i.e. intranet, Teams announcements, email)
• Monitor effectiveness of communications (engagement, feedback) and adjust cadence/format as needed
• Lead the development, review, and refinement of standard operating procedures across departments
• Partner with subject matter experts across the organization to capture, document, and standardize processes
• Establish a consistent format/template for SOPs and process documentation company-wide
• Own a regular review cycle to keep documentation current as processes evolve
• Maintain and enforce brand voice, tone, and visual identity guidelines across all internal communications and documentation
• Review materials produced by other teams for brand and voice consistency before distribution
• Develop templates (announcements, SOPs, newsletters, presentations, etc.) that reinforce a cohesive look and feel
• Partner with Training & Development to build and maintain a centralized knowledge base and accompanying training
• Organize, categorize, and maintain content so information is easy to find and stays current
• Establish a governance process for who can update/contribute to the knowledge base and how content is vetted
• Use internal communication channels to drive employee engagement and recognition (i.e. spotlight programs, milestone recognition, culture campaigns)
• Partner with leadership and HR to amplify recognition moments and culture-building initiatives through communications
• Gather feedback on communication effectiveness and engagement impact, and iterate accordingly

Communications Manager – Process

Controller

• Own the monthly, quarterly, and annual close.
• Build an efficient, repeatable monthly close process focused on a timely, predictable cadence that meets sponsor and lender expectations.
• Reconcile franchisor-controlled membership billing to the general ledger and validate deferred / recurring membership revenue.
• Prepare accurate, GAAP-compliant financial statements, ensuring consistency across multiple legal entities, clubs, and business units.
• Drive execution of Sage Intacct migration, including chart-of-accounts design, dimensional reporting, testing, data migration and cutover.
• Lead the transition from cash-basis to full accrual accounting.
• Stand up scalable, repeatable processes that support rapid new-club onboarding.
• Lead automation of AP, AR, and reconciliations to reduce manual work and outsourced-firm reliance.
• Integrate source systems (ABC Fitness billing, Paylocity payroll, Ramp) into the accounting stack as needed.
• Design and document internal controls across cash handling, purchasing, and membership revenue recognition.
• Ensure regulatory compliance (sales/use tax, property tax, and other state/local requirements) across all club locations.
• Conduct periodic self-audits to proactively identify risks and gaps.
• Initiate and control wires for new-club real estate/build costs, capital investments, and tax payments.
• Optimize working capital, balancing payables, receivables, and capital expenditure needs across an active build pipeline.
• Own fixed-asset accounting and construction-in-progress (CIP) tracking across the new-build pipeline.
• Track and report unit-level capital deployment against budget.