Crunch Fitness

Marketing Operations

• Lead implementation and localized adaptation of marketing strategies for new club openings and acquisitions while maintaining brand consistency.
• Evaluate local market trends and recommend marketing tactics, promotional strategies, and outreach opportunities to support membership growth.
• Manage project timelines, marketing resource allocation, and vendor coordination for opening and acquisition marketing initiatives.
• Oversee development, customization, and deployment of signage, graphics, and in-club marketing materials.
• Select and manage vendors from approved partner networks, ensuring quality, cost-effectiveness, and timely execution of deliverables.
• Navigate compliance requirements related to signage, permits, and marketing materials by exercising judgment in regulatory processes and timelines.
• Monitor campaign effectiveness and recommend adjustments to improve performance and return on marketing investment.
• Support marketing presentation, brand execution, and logistical coordination during community activations and promotional events.
• Analyze event performance metrics and recommend future engagement strategies based on results and market feedback.
• Maintain inventory of marketing and event supplies.
• Manage marketing project workflows and prioritize initiatives across multiple concurrent campaigns and club locations.
• Maintain and improve marketing operational systems, asset management processes, and workflow efficiencies.
• Review and approve routine marketing expenditures within designated authority levels and recommend budget adjustments based on performance and project needs.
• Analyze marketing campaign data and operational performance to provide actionable insights and improvement recommendations.
• Serve as a liaison between marketing leadership, field operations, and external vendors to ensure alignment with business objectives.
• Recommend and implement process improvements that increase marketing efficiency, effectiveness, and scalability.
• Represent the marketing department as a field lead during club openings, acquisitions, and major marketing initiatives.
• Direct on-site marketing execution, vendor performance, and brand presentation standards.
• Evaluate field marketing results and provide strategic recommendations to improve future campaign performance and operational consistency.

Marketing Operations Specialist

Communications

• A rare opportunity to be a part of a groundbreaking franchise team that is rapidly scaling the Crunch Fitness brand has opened.
• The Communications Specialist plays a key role in developing, implementing, and optimizing multi-location member and prospect communications across digital messaging platforms.
• This role is responsible for managing campaign messaging, evaluating audience engagement strategies, and ensuring communication initiatives align with brand standards, operational priorities, and business growth goals.
• The Communications Specialist owns the planning, development, execution, and optimization of SMS and email communications across multiple club locations.
• This position evaluates communication objectives, determines appropriate audience segmentation and messaging strategies, and monitors campaign effectiveness to improve engagement and conversion outcomes.

Communications Specialist

Operations

• Develop and implement operational strategies and processes to optimize facility performance throughout a region of Crunch locations.
• Oversee multi-unit operations including training & development with an emphasis on performance management of the general manager team.
• Manage facility budgets and report on key performance indicators.
• Oversee regional program on facility management including gym audits to ensure all locations follow brand standards.
• Identify and implement process improvements to enhance efficiency and productivity.
• Lead and motivate a team of fitness professionals, including general managers and assistant general managers throughout a specified region.
• Conduct performance evaluations, provide feedback, and develop staff training programs.
• Institute practices to achieve goals and monitor key performance indicators for each location based on analysis of both current and historical data.
• Monitor goals for sales and production for the network
• Collaborate with VP of Operations on key initiatives designed to drive top sales in both the membership category and personal training.
• Train and develop gym level leadership on both sales and member experience to accelerate network growth.
• Work in collaboration with New Gym Openings team to ensure a successful location openings.
• Oversee execution of promotional events designed to enhance sales and the member experience.
• Implement new programs and services to adhere to Crunch brand standards.

Regional Director of Operations

• Lead presale campaigns focused on lead generation, membership sales, and revenue growth
• Implement sales strategies, analyze performance data, and achieve KPIs
• Build local marketing presence by planning events and developing community partnerships
• Recruit, train, and manage presale team members, setting schedules and areas of focus
• Coach teams on sales performance, service standards, and company policies
• Conduct regular meetings to set goals and review results
• Coordinate ordering, deliveries, and logistics during presale
• Oversee payroll, scheduling, and staffing to ensure full coverage
• Collaborate with marketing to execute social media and promotional content
• Support departments as needed through presale and the first 30 days after opening
• Manage budgets, expenses, and compliance with all company standards

Presale Operations Manager – Fitness Club Openings

Director

• Responsible for oversight of all facilities in the Fit Fusion network
• Manage staff, budgets, and projects related to facilities systems, maintenance, and security
• Develop and implement a facilities management strategy aligned with Fit Fusion’s overall objectives
• Oversee daily operations, including maintenance, repairs, and preventative maintenance programs
• Ensure all equipment is well-maintained and functions properly
• Manage relationships with vendors and contractors
• Ensure the facility adheres to all relevant health, safety and building code regulations
• Conduct regular safety inspections and address any identified issues
• Manages and mentors a team of facility coordinators and maintenance technicians
• Communicates regularly with management, staff, and other stakeholders regarding facility operations and maintenance
• Prepares reports on budget, maintenance, and relevant metrics
• Collaborate with marketing and franchise support teams to align efforts with business objectives

Director of Facilities

• Develop and execute a strategic vision for training and development that aligns with organizational goals and objectives
• Assess current and future training needs by collaborating with management, HR, and department leaders
• Design, deliver, and evaluate training programs, workshops, and e-learning solutions for employees at all levels
• Oversee the creation and maintenance of educational materials, curricula, and assessment tools
• Manage the training budget, vendor relationships, and resource allocation to maximize program effectiveness and efficiency
• Lead, mentor, and develop a high-performing training team, fostering professional growth and innovation
• Measure and report on the impact of training initiatives using key performance indicators, feedback, and ROI analysis
• Stay current with industry trends, best practices, and new technologies to continuously improve learning solutions
• Ensure compliance with all regulatory requirements related to employee training and certifications
• Promote a culture of diversity, equity, and inclusion within all training and development activities.

Director of Training and Development

Manager

• Manage all phases of commercial construction projects from pre-construction through closeout.
• Act as a liaison between ownership, design teams, contractors, vendors, and consultants.
• Ensure projects are completed on time, within budget, and to the highest standards of quality and safety.
• Oversee project planning, budgeting, scheduling, procurement, and coordination efforts.
• Monitor construction progress and quality through regular site visits.
• Manage project documentation including RFIs, submittals, meeting minutes, and change orders.
• Oversee project punch list, final inspections, and occupancy permits.

Construction Manager

• Manage all phases of commercial construction projects from pre-construction through closeout
• Act as a liaison between ownership, design teams, contractors, vendors, and consultants
• Ensure projects are completed on time, within budget, and to the highest standards
• Oversee project planning, budgeting, scheduling, procurement, and coordination efforts
• Monitor construction progress and quality through regular site visits

Executive Assistant

• Full executive support for 3 C-level leaders (calendaring, travel, expense management, heavy email & communication management, board/investor prep, confidential matters)
• Own and drive medium-to-large internal projects from concept → execution → documentation (examples: new department onboarding, policy/system rollouts, event execution, internal program launches)
• Create, write, and maintain high-quality internal documentation including:
• Operations & brand manuals
• Leadership presentations & briefings
• Process playbooks
• Training materials
• Internal brand guidelines & experience standards
• Help define, protect, and evolve FitFusion’s internal brand voice, employee experience standards, and “how we do things here” cultural DNA
• Act as a central hub of communication and coordination across rapidly growing, highly interdependent departments
• Anticipate needs, identify gaps/risks, and proactively solve problems before they reach the executives
• Bring strong judgment about what deserves executive attention vs. what can/should be handled independently