Area Director – Central PA

Crunch Fitness

Area Director overseeing multi-unit fitness centers in Central PA. Driving sales, operational excellence, and leadership development within clubs.

Posted 7/27/2026full-timePennsylvania • 🇺🇸 United StatesLead💰 $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving sales execution and operational excellence within multi-unit environments, with a strong focus on leadership development and performance growth. Proficient in coaching teams to achieve strategic goals while fostering a culture of accountability and mentorship.

Highest-signal resume keywords

Membership Sales MasteryCRM Systems ProficiencyField Coaching ExperienceMulti-Unit LeadershipKPI Dashboard Review

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ExecutionOperational ExcellencePerformance Metrics AnalysisAction Plan DevelopmentAppointment SettingTour DeliveryFollow-Up ExecutionUniform Compliance AuditingService Standards AssessmentLeadership Development

Soft Skills

MentorshipEmpathetic LeadershipStrategic ThinkingEffective CommunicationTeam Motivation

Industry Keywords

FitnessHospitalityRetailSales System IntegrationCommunity EngagementGrassroots MarketingEvent ExecutionPerformance RecognitionStaffing ProposalsClub Readiness Assessment

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Drive Sales Execution
Embed the Crunch Sales System into the DNA of every staff member.
Audit appointment setting, tour delivery, follow-ups, and appointment execution weekly.
Coach GMs, PTMs, AGMs, and MSRs on sales tone, urgency, and retention flow.
Celebrate strong performers while correcting gaps in real time.
Ensure every member receives a confident, connected, and consistent experience.
Build Operational Excellence
Perform walkthroughs with GMs/AGMs/PTMs to assess club readiness.
Audit uniform compliance, front desk service standards, and cleanliness systems.
Partner with leadership to reinforce systems and make SOPs habitual.
Flag and coach through deviations—not with fear, but with mentorship and clarity.
Hold clubs to the highest standards while helping them get there.
Develop Leaders
Coach GMs/PTMs and AGMs to think strategically, lead empathetically, and execute relentlessly.
Conduct shadowing sessions, leadership 1-on-1s, and goal alignment huddles.
Build individual growth plans for each leader—especially those in red zones.
Recognize effort, attitude, and accountability as key traits of promotion.
Be the person who makes them believe they can be better—and helps them prove it.
Champion Performance & Growth
Review daily KPI dashboards: joins, PT revenue, appointments, outreach
Identify top performers, clubs slipping behind, and trends that need immediate pivots.
Create action plans with leaders that are clear, measurable, and time bound.
Drive energy through contests, whiteboards, recognition, and leaderboards.
Keep everyone on pace—and on purpose.
Step into the Role of absent Manager & drive team performance.
Activate Outreach & Local Momentum
Support AGMs and outreach reps in building community buzz and business relationships.
Review lead source reports weekly and drive grassroots shifts as needed.
Check event execution: setup, lead collection, follow-up, and ROI tracking.
Encourage creativity, challenge comfort zones, and celebrate visibility wins.
Promote a street-team mindset: proud, passionate, present.
Communication, Report, and Elevate
Submit weekly summaries to the VP with insights, pivots, and red flags.
Provide coaching logs, leadership development progress, and club visit recaps.
Help design contests, blitzes, and campaign launches across your region.
Proactively propose staffing changes when performance or morale is off course.
Be the voice of reality and the spark of belief.

Requirements

What you’ll need

5+ years leading multi-unit teams in fitness, hospitality, or retail with proven results.
Mastery of membership sales, CRM systems, PT program integration, and field coaching.
Traveling (up to 90%) with passion for driving club-by-club excellence.
A heart for mentoring, a head for business, and the hunger to win.

Benefits

Comp & perks

Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
Opportunity for advancement
Paid time off