Marketing Director

Crunch Fitness

Marketing Director leading local marketing strategy to drive membership acquisition and retention for franchise fitness brand. Overseeing marketing across multiple locations to ensure brand consistency and market penetration.

Posted 7/27/2026full-timeAlabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for franchise fitness brands, with a strong focus on member acquisition, retention, and brand consistency across multiple locations.

Highest-signal resume keywords

Marketing Strategy DevelopmentFranchise ManagementMember AcquisitionCampaign ExecutionMarket Penetration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing CampaignsData ReportingSales Pipeline ManagementLTV:CAC AnalysisBrand Consistency

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Fitness IndustryHealth IndustryWellness IndustryLocal Market PenetrationMarketing Retention Efforts

About the role

Key responsibilities & impact

Develop and execute local marketing strategy to support the franchise fitness brand
Oversee marketing initiatives across multiple locations
Ensure brand consistency and increase local market penetration
Drive new member acquisition and marketing retention efforts
Report on pipeline, membership sales, and LTV:CAC

Requirements

What you’ll need

Minimum of 7 years of marketing experience
At least 3 years in franchise/multiple location management
Bachelor’s degree in marketing, Business, or related field
Proven track record of driving successful marketing campaigns in the fitness, health, or wellness industry (franchise experience a plus)

Benefits

Comp & perks

Competitive salary
Health insurance
Paid time off
Free Membership
Free Results Membership For You & One Loved One.
Employee Discounts On Apparel, Personal Training And Child Care
Company Paid Certifications