Cresta

Events

• Develop event strategies aligned to pipeline goals and sales priorities
• Refine the field marketing playbook for consistency, scalability, and repeatable success
• Set KPIs, define success metrics, and present executive-ready insights on pipeline impact and conversion performance
• Lead cross-functional alignment among sales, demand, design, and partner teams for event GTM orchestration
• Manage enterprise-level event programs including tradeshows, VIP dinners, and partner-led activations
• Forecast spend, justify investment tradeoffs, and optimize event budgets with finance and RevOps
• Evaluate vendors, negotiate contracts, and drive cost savings and value
• Create multi-channel promotional campaigns to drive registration
• Pilot new event formats, analyze market trends, and mentor teammates
• Work with C-suite and sales leaders to shape narratives, prepare speakers, and maximize impact
• Own repeatable processes and workflows across event types, verticals, and regions
• Surface field market intelligence to inform messaging, campaign strategy, and sales enablement
• Mentor junior team members, help onboard new hires, and contribute to team rituals, retrospectives, and roadmapping

Event Marketing Manager

Solutions Engineer

• Partner with Enterprise Account Executives to showcase Cresta's AI platform to potential customers
• Provide technical insights and solutioning to internal and external stakeholders by understanding customer technical requirements
• Qualify sales opportunities and convert customer requirements into Cresta technical requirements
• Discover prospects' situations and challenges with Enterprise Account Executives
• Lead discovery calls with prospective customers and internal cross-functional teams
• Build and deliver product demos demonstrating Cresta's value
• Provide contact center and customer experience operational insights
• Drive adoption during proof-of-value exercises by training managers and users
• Translate prospect use cases into technical solutions and demonstrate the path to ROI
• Run ROI workshops and develop financial business case proposals
• Manage technical validation activities, including proof-of-concept exercises and pilots
• Provide field feedback to product management
• Act as liaison between sales, customers, and Cresta's technical teams

Enterprise Solutions Engineer

Communications

• Build and deepen relationships with top-tier business and tech journalists, editors, and podcasters
• Drive earned media strategy for major announcements, including corporate news, partnerships, product milestones, and industry leadership moments
• Prepare executives and subject matter experts for media and speaking engagements.
• Partner cross-functionally with Marketing, Legal, HR, Product, and more to align communications with business objectives
• Drive thought leadership that elevates Cresta
• Spot emerging narratives in AI/CX/enterprise tech early and identify thought leadership and commentary opportunities
• Draft communications materials, including press releases, presentations, blog posts, and social copy
• Identify and secure meaningful industry awards and speaking opportunities

Senior Communications Manager

• Be the AI Agent expert. Serve as the go-to internal and external expert on Cresta's AI Agent capabilities, engaging early in the sales process to establish technical credibility and accelerate opportunity velocity.
• Work hand-in-hand with Core SEs. Partner closely with Core SEs as the AI Agent specialist, owning the AI Agent technical narrative.
• Lead AI Agent workshops. Design and facilitate technical discovery workshops with prospective customers to explore AI Agent use cases, define implementation scope, and align on a path to value, translating business problems into agent-powered solutions.
• Own use case and API discovery. Lead deep-dive technical discovery sessions to surface, propose, and refine AI Agent use cases. Evaluate integration requirements and API feasibility to give the deal a solid technical foundation.
• Support high-stakes AI Agent demos. You step in to own the most complex and high-stakes AI Agent demonstrations in partnership with the Core SE team.
• Engage early as a specialist resource. Enter opportunities early, helping to qualify and shape AI Agent deals before proof-of-value, bringing depth and structure to the technical conversation from the start.
• Build the business case. Partner with Sales Directors and Core SEs to translate AI Agent solutions into financial ROI models, contributing to ROI workshops and framing the business case in terms that resonate with economic buyers.
• Partner with FDX. Collaborate closely with Forward Deployed PMs and Engineers in both directions, ensuring smooth handoff from pre-sale to deployment and pulling FDX learnings on agent performance, edge cases, and customer outcomes back into pre-sale positioning and discovery.
• Close the product feedback loop. Synthesize patterns from AI Agent opportunities and provide structured feedback to Product and Engineering, accelerating Cresta's roadmap to stay ahead of enterprise demand.
• Elevate the SE team's AI Agent fluency. Share expertise across the broader SE organization through enablement, playbooks, and informal coaching, raising the team's collective capability.

Solutions Engineer, AI Agent

Sales Development Rep

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach
• Write effective and compelling messaging to engage targeted accounts
• Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth
• Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta
• Partner with account executives to help generate meetings and sales pipeline
• Create and prioritize target account and contact lists
• Conduct high level conversations with executives in prospect accounts
• Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated.
• Assist with drafting sales pitches, presentations, reference material, and other documents as required

Sales Development Representative

Artificial Intelligence

• Own the moment where cutting-edge AI becomes real-world results
• Lead customer deployments end-to-end, turning ambitious AI initiatives into live, adopted solutions
• Ensure deployments run smoothly, on time, and against clearly defined success metrics
• Provide clarity, structure, and momentum to complex initiatives

AI Deployment Manager

Backend Engineer

• Design, develop, and maintain scalable and robust backend architectures for Cresta’s AI Agent solutions and proprietary models.
• Collaborate with cross-functional teams including frontend engineers, machine learning engineers to ensure seamless integration of AI Agents into Cresta’s customer solutions.
• Lead initiatives to enhance system scalability and reliability in production environments, focusing on backend services that support AI functionalities.
• Drive efforts to optimize server response times, process large volumes of data efficiently, and maintain high system availability.
• Innovate and implement security measures, cost-reduction strategies, and performance improvements in backend systems supporting AI Agents.

Senior Software Engineer, Backend – AI Agent

Chief Marketing Officer

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor and grow a high-performing team
• Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

Head of Demand Generation – Growth Marketing

Digital Marketing

• Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
• Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
• Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
• Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
• Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
• Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
• Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
• Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
• Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Digital Marketing Manager

Full-stack Engineer

• Build zero-to-one AI product experiences from early concept through prototype, validation, and productionization.
• Work with users, product managers, designers, researchers, engineers, and customer-facing teams to identify high-impact opportunities.
• Translate ambiguous customer needs and product ideas into clear workflows, interfaces, and technical designs.
• Build and improve AI agent development, testing, evaluation, monitoring, and optimization workflows.
• Use product data, user feedback, and evaluation results to understand what is working and what needs to improve.
• Create clear demos, product notes, technical docs, and recommendations that help teams align and move faster.
• Help define the product and technical bar for AI-native experiences at Cresta.