Cresta

Marketing

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
• Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
• Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
• Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Field Marketing Manager

Product Marketing

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance and Travel & Hospitality, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
• You’ll develop and maintain deep industry and buyer personas, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of how our wins and losses vary by industry, use case, and buyer will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in complex, high-impact industries

Senior Product Marketing Manager – Vertical Solutions

Product Manager

• Work with customers and their proxies (our Customer Success and go-to-market teams) to identify needs and translate them into requirements for your product areas.
• Define and maintain the roadmap and backlogs for your ownership areas, balancing immediate customer needs with longer-term product goals.
• Partner with the engineering team and engage in technical discussions on architectural decisions, model evaluations, system design, and the feasibility of ML/AI capabilities to ensure solutions are scalable, reliable, and secure.
• Collaborate with the Professional Services team to implement playbooks and best practices for customer deployments in your product ownership areas in order to scale.

Agent Assist Product Manager

Artificial Intelligence

• Develop and deliver enablement programs that deeply educate sellers on Cresta’s AI Agent product, including capabilities, architecture, deployment models, and differentiation
• Translate technical AI concepts into clear, compelling narratives that resonate with executive, operational, and technical buyer personas
• Define and reinforce best-practice sales motions for AI Agent opportunities, from use-case discovery and qualification through solution design and close
• Enable sellers to identify high-impact AI Agent use cases, map value to customer KPIs, and position outcomes across industries and contact center environments
• Collaborate with Product Marketing to create AI Agent–specific enablement assets, including, talk tracks, objection handling, competitive guidance, and persona-based messaging
• Ensure sellers can clearly articulate how Cresta’s AI Agent differs from traditional automation, rules-based bots, or generic AI solutions
• Define and track success metrics for AI Agent enablement, such as ramp time, AI Agent attach rate, win rate, sales cycle length, and product adoption indicators
• Use insights from deal reviews and field feedback to continuously improve enablement programs and content

Enablement Manager – AI Agent

Account Manager

• This is a highly strategic and intentional hire, the second Account Manager at Cresta.
• Reporting directly to the Head of Enterprise Account Management, you will play a central role in driving upsells, renewals, and long-term customer value.
• Beyond individual quota ownership, you will be instrumental in shaping and co-building the Account Management function from the ground up.
• We’re looking for someone with an entrepreneurial mindset, someone who thrives in ambiguity, enjoys designing new processes, and can help create a scalable motion as the team grows rapidly in the coming years.
• While this role begins as an individual contributor position, it comes with a clear path to future leadership for those who demonstrate strong performance, strategic thinking, and a passion for building.

• Design and deliver structured onboarding programs that quickly ramp new partners on Cresta’s product, value proposition, ideal use cases, and joint sales motions
• Partner closely with Partner Leadership to ensure enablement aligns with partner tiers, certifications, and GTM priorities
• Standardize and reinforce how partners position Cresta throughout the joint sales cycle—from discovery and solution alignment to executive conversations and close
• Enable partners on key elements such as qualification, use-case mapping, competitive positioning, and multi-threading in complex enterprise environments
• Deliver ongoing partner training through live sessions, workshops, and scalable content (e.g., playbooks, certifications, recorded enablement)
• Work with Product Marketing to develop partner-specific enablement assets from existing direct sales materials, including pitch decks, talk tracks, objection handling, competitive guidance, and persona-based messaging
• Define and track partner enablement success metrics such as partner ramp time, certification completion, partner-sourced pipeline, influenced revenue, and win rates
• Use data and feedback from the field to continuously improve programs, content, and delivery methods

Partner Enablement Manager, GTM

• Own features end-to-end from idea to production: Define and articulate the prioritization for features you’ll own, ensuring alignment with product vision+strategy and market needs.
• Lead customer discovery sessions and prioritization: Find, build, and iterate with design partner customers. Conduct comprehensive market research and stakeholder discovery to identify and quantify opportunities for innovation. Dig into the ‘questions behind the questions’ to anticipate customer needs
• Be a strategic partner to internal teams: Collaborate across design, engineering, go-to-market, and customer success teams to ensure successful impact and adoption of features
• Continuously learn: Stay abreast of latest trends and advancements to inform product direction
• Own the outcome: Identify potential risks and challenges in the product development lifecycle and devise effective mitigation strategies to ensure timely and successful product delivery

Insights Product Manager

Technical Recruiter

• Drive global recruiting process for engineering and technical talent, inclusive of campus hiring up through highly experienced engineers
• Own the full cycle recruiting operation, including job promotion, sourcing, outreach, interview operations, and closing
• Deliver innovative recruitment strategies to attract diverse talent across geos
• Partner and cultivate strong relationships with key stakeholders, including the executive team and direct hiring managers
• Connect with hiring teams to understand talent profiles, share insights on the talent/market landscape, and inform sourcing strategies
• Monitor and maintain the health of our pipelines, and share timely updates with internal stakeholders
• Ensure an exceptional candidate experience through effective communication and follow-up
• Achieve hiring goals within desired timeframes while maintaining high-quality outcomes
• Continuously identify the opportunities to improve the end-to-end hiring process and execute the improvements with teams and within the system
• Develop and manage engineering event strategy to increase brand awareness and talent pipeline
• Maintain ATS database hygiene, including inbound application review, and provide regular pipeline updates
• Utilize our internal systems to deliver reporting and insights into recruitment metrics, pipeline health, and improve performance

Recruitment

• Lead and execute Cresta’s global Talent Acquisition strategy in partnership with People and business leadership to support rapid growth across regions and functions.
• Partner closely with executives and senior leaders to shape hiring strategy, priorities, and workforce planning.
• Build, scale, and lead a high-performing internal Talent Acquisition team, defining the right mix of in-house recruiters and external partners to support rapid growth, burst hiring needs, and global expansion.
• Lead, mentor, and develop TA leaders and recruiters, setting clear expectations for performance, capability growth, and impact.
• Strategically select, manage, and optimize external recruiting partners (RPOs, agencies) to complement internal teams and ensure consistent quality and outcomes.
• Support and lead senior and executive recruiting efforts in partnership with People leadership, as needed.
• Design, track, and continuously refine TA metrics to drive hiring efficiency, quality, predictability, and scale.
• Own recruiting operations and outcomes, including time-to-fill, cost-per-hire, hiring velocity, and operational excellence.
• Champion an exceptional, inclusive, and consistent candidate experience across all roles, regions, and stages of growth.
• Embed equitable, inclusive, and bias-aware hiring practices into all recruiting processes and programs.
• Lead and scale employer brand and talent marketing programs across social, events, and community engagement in partnership with Marketing and People teams.
• Refine and scale Cresta’s campus and early career strategy, partnering with recruiters to build internship and new graduate pipelines globally.
• Lead the strategy for Cresta’s Talent Acquisition technology ecosystem, including Greenhouse, LinkedIn, Juicebox, CoderPad, and related tools, while identifying opportunities for future improvements and optimization.
• Partner closely with the Head of People on broader talent, workforce planning, and people initiatives.
• Build a high-trust, high-accountability recruiting culture grounded in mentorship, ownership, and continuous improvement.

Head of Global Talent Acquisition

DevOps Engineer

• Partner with engineers to build dev tools that empower developer workflows and deployment infrastructure.
• Ensure reliability of multi-cloud Kubernetes clusters and pipelines.
• Metrics, logging, analytics, and alerting for performance and security across all endpoints and applications.
• Infrastructure-as-code deployment tooling and supporting services on multiple cloud providers.
• Automate operations and engineering. Focus on automation so we can spend energy where it matters.
• Building machine learning infrastructure that enables AI teams to train, test, and deploy on large-scale datasets.

Infrastructure Engineer – SRE

Infrastructure Engineer, SRE

Customer Success Manager

• Own the end-to-end customer lifecycle for APAC accounts, from onboarding through renewal and expansion
• Act as the primary trusted advisor for customers, aligning Cresta’s capabilities to customer business objectives
• Develop and execute success plans that clearly define outcomes, milestones, and measurable value
• Establish Customer Success best practices for the region, including engagement cadence, success planning, and escalation paths
• Design and continuously improve the APAC customer journey to accelerate time to value and product adoption
• Build repeatable onboarding frameworks and customer engagement models that scale across accounts
• Own renewals for APAC customers, proactively managing risk and ensuring value is clearly demonstrated
• Partner with Sales to identify and support expansion opportunities, including upsell and cross-sell motions
• Build strong, trusted relationships with key APAC customers and executive stakeholders

Founding Customer Success Manager

Engineering Manager

• Build and Scale the FDE Team
• Recruit top talent: Own hiring strategy and execution for FDEs
• Develop your team: Mentor FDEs through hands-on coaching, career development, and technical guidance
• Define the role: Evolve the FDE career ladder, competencies, and growth paths
• Foster culture: Build a team culture grounded in ownership, customer-first mentality, and continuous learning
• Refine Processes and Drive Operational Excellence
• Optimize the customer lifecycle: Design and refine how FDEs engage across sales
• Scale what works: Identify patterns in successful deployments and turn them into repeatable processes
• Balance speed and quality: Establish frameworks for scoping, prioritization, and delivery
• Measure what matters: Define team metrics and KPIs tied to customer outcomes
• Drive Product Improvements
• Be the voice of the customer: Synthesize customer feedback, pain points, and feature requests
• Close the feedback loop: Partner closely with Product and Engineering teams
• Champion generalization: Push the team to build scalable solutions
• Lead Cross-Functional Collaboration
• Partner with Product: Work with PMs to translate customer insights into product strategy
• Align with Engineering: Collaborate with core engineering teams to ensure FDE-built features integrate seamlessly
• Enable Go-to-Market: Partner with Sales, Solutions Engineering, and Customer Success
• Influence leadership: Present customer insights, deployment learnings, and strategic recommendations to executive leadership
• Stay Hands-On (When Needed)
• Jump into the fire: Roll up your sleeves to support critical deployments
• Stay technical: Maintain credibility by staying close to the codebase
• Lead by example: Model the behaviors you want to see

Forward Deployed Engineering Manager

Operations

• Partner with US and international Sales teams to architect and execute complex, high-value enterprise transactions
• Build creative deal structures, pricing models, and commercial terms that balance speed, risk, margin, and customer experience
• Own approval workflows and act as escalation owner from first quote through final signature
• Translate deal data, discount trends, and outcomes into actionable insights
• Lead win/loss and deal retrospectives to institutionalize learnings and refine deal strategy
• Ensure deal structures align with revenue recognition principles and company financial goals
• Drive end-to-end improvements across the quote-to-cash lifecycle
• Define business requirements and partner with systems teams on Subskribe, CLM, and Salesforce enhancements
• Lead UAT and rollout of new deal processes and tooling
• Represent Deal Strategy & Operations as a key stakeholder on high-priority cross-functional initiatives
• Standardize and document workflows to enable speed and scale
• Provide ongoing training to Sales on pricing, deal construction, and quoting with a strong focus on the why behind the strategy
• Contribute to and maintain a self-service Deal Strategy Playbook

Deal Strategy & Operations Manager

• Build, lead, and scale the Business Value team (from 3 today to ~7 by year-end), including direct management of the Transformation Specialist role.
• Establish Business Value as a center of excellence that complements Customer Success with deeper analytical, technical, and consultative capabilities.
• Define clear engagement models that specify when and how Business Value partners with CSMs across strategic accounts.
• Set standards for value methodology, analytical rigor, and technical credibility.
• Focus team efforts on accounts with the greatest renewal and expansion leverage, directly supporting improved Gross Revenue Retention (GRR).
• Create repeatable frameworks, playbooks, and operating rhythms that enable consistent, scalable value delivery.
• Act as a senior transformation and value advisor on select customer engagements.
• Partner with CSMs to frame complex business problems, define success metrics, and validate baselines and outcomes.
• Translate Cresta’s AI capabilities into credible operational and financial impact narratives for executive stakeholders.
• Engage directly where additional rigor or transformation expertise is required to support renewals or expansions.
• Lead Business Value and Data Science efforts to ensure statistically sound, defensible measurement of impact, including experiment design and methodology sign-off.
• Apply strong conceptual understanding of statistics, experimentation, and causal inference to validate results and challenge assumptions.
• Oversee development of executive-ready ROI models, impact analyses, and value narratives.
• Bring working familiarity with Python and SQL to review analyses, guide technical approaches, and coach team members.
• Ensure analytical outputs are technically rigorous and clearly understood by non-technical executives.
• Support pilot intake as needed by shaping success criteria, KPIs, and measurement approaches.
• Advise on feasibility, scope, and methodology to position pilots for successful conversion.
• Ensure pilots align with downstream CS and Professional Services delivery and long-term value realization.
• Partner closely with Customer Success and Professional Services leadership to enable deeper value conversations without replacing CS ownership.
• Equip CSMs with data-backed insights and value narratives for executive reviews, renewals, and expansions.
• Collaborate selectively with Sales on pilot alignment and expansion scenarios, while remaining primarily post-sale focused.
• Influence product, delivery, and enablement priorities based on observed customer outcomes and value realization gaps.