Digital Marketing Manager

Cresta

Digital Marketing Manager owning and scaling global paid media across multiple platforms for AI-driven customer experience company. Driving strategy and optimization to influence revenue and pipeline growth with a lean team.

Posted 7/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing global paid media campaigns across platforms like LinkedIn and Google, with a strong focus on data-driven decision-making and performance analysis. Proficient in leveraging AI tools and collaborating cross-functionally to enhance marketing execution and achieve pipeline and revenue goals.

Highest-signal resume keywords

Paid Media ManagementCampaign OptimizationAnalytical SkillsProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupAudience StrategyBiddingBudget ManagementPerformance AnalysisConversion TrackingData-Driven Decision MakingReportingOptimizationCreative Testing

Soft Skills

CuriosityEnthusiasmCollaborationAdaptabilityCommunication

Tools & Technologies

LinkedIn AdsGoogle AdsGA4LookerSalesforceHubSpotAI ToolsAudience Enrichment PlatformsMarketing Automation PlatformsCreative Platforms

Industry Keywords

B2B SaaSDigital MarketingHigh-Growth TechnologyCampaign PerformanceRevenue Goals

About the role

Key responsibilities & impact

Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Requirements

What you’ll need

3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume
Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees