Head of Demand Generation – Growth Marketing

Cresta

Head of Demand Generation & Growth Marketing leading strategy for customer acquisition at Cresta. Overseeing marketing channels and driving efficiency in revenue generation.

Posted 7/7/2026full-timeNew York City • California, New York • 🇺🇸 United StatesLead💰 $280,000 - $330,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing strategy, demand generation, and conversion rate optimization, with a strong focus on data-driven decision-making and team leadership in a B2B SaaS environment.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceGrowth LeadershipDemand Generation CampaignsSEO/AEO StrategyData-Driven Mindset

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth Marketing StrategyConversion Rate OptimizationA/B TestingPipeline ManagementRevenue Target Ownership

Soft Skills

Collaborative LeadershipTeam BuildingMentoring

Tools & Technologies

Google AdsLinkedIn AdsGA4HubSpotSalesforceClayN8nSEMrushLookerTableau

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree

Industry Keywords

Demand GenerationEnterprise Buyer JourneysABM MotionsDigital ChannelsMarketing Tech Stack

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
Create demand generation campaigns that shape the markets thinking about Cresta
Implement a robust experimentation framework for A/B testing and new channel evaluation
Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
Manage agency and vendor relationships to ensure alignment and quality
Build, mentor and grow a high-performing team
Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

Requirements

What you’ll need

Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
Experience working with enterprise buyer journeys and ABM motions
Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
Collaborative, growth-oriented leader with experience managing internal teams and agencies

Benefits

Comp & perks

Medical, dental, and vision plans that are designed to fit you and your family’s needs
Flexible vacation time to promote a healthy work-life blend
Paid parental leave to support you and your family
Monthly Gym & Phone allowance
Work from home office stipend to help you succeed in a remote environment
Lunches and dinners included for in-office employees via Grubhub