Event Marketing Manager

Cresta

Events marketing manager driving pipeline through enterprise events for Cresta’s unified AI customer-experience platform. Owning strategy, ROI, budgets, vendors, and cross-functional field programs.

Posted 8/19/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Field/Event Marketing, with a strong focus on developing event strategies, managing enterprise-level programs, and analyzing performance metrics. Proven ability to lead cross-functional teams and mentor junior members while optimizing budgets and driving registration through multi-channel campaigns.

Highest-signal resume keywords

B2B Field/Event MarketingProject ManagementEvent Performance AnalysisCross-Functional Team LeadershipSales Process Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentKPI SettingBudget OptimizationVendor EvaluationMulti-Channel Campaign CreationMarket Trend AnalysisSales EnablementAccount-Based Field StrategiesReporting on ROIForecasting Spend

Soft Skills

Excellent CommunicationInfluencing SkillsMentoringAnalytical MindsetTeam Collaboration

Tools & Technologies

SalesforceHubspotGongMoblyEvent Management Software

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Integrated CampaignsEvent GTM OrchestrationField Marketing PlaybookTradeshowsVIP DinnersPartner-Led ActivationsCustomer Experience SolutionsContact Center Solutions

About the role

Key responsibilities & impact

Develop event strategies aligned to pipeline goals and sales priorities
Refine the field marketing playbook for consistency, scalability, and repeatable success
Set KPIs, define success metrics, and present executive-ready insights on pipeline impact and conversion performance
Lead cross-functional alignment among sales, demand, design, and partner teams for event GTM orchestration
Manage enterprise-level event programs including tradeshows, VIP dinners, and partner-led activations
Forecast spend, justify investment tradeoffs, and optimize event budgets with finance and RevOps
Evaluate vendors, negotiate contracts, and drive cost savings and value
Create multi-channel promotional campaigns to drive registration
Pilot new event formats, analyze market trends, and mentor teammates
Work with C-suite and sales leaders to shape narratives, prepare speakers, and maximize impact
Own repeatable processes and workflows across event types, verticals, and regions
Surface field market intelligence to inform messaging, campaign strategy, and sales enablement
Mentor junior team members, help onboard new hires, and contribute to team rituals, retrospectives, and roadmapping

Requirements

What you’ll need

Bachelor’s degree or equivalent practical experience
3–5 years of experience in B2B field/event marketing or integrated campaign roles
Strong project management capabilities—able to juggle multiple programs at once
Excellent communicator who can influence up, down, and across functions
Analytical mindset with experience in reporting on event performance and ROI
Preferred: Experience with AI, Contact Center, or Customer Experience solutions
Preferred: Experience supporting account-based field strategies
Preferred: Previous sales/SDR experience or strong familiarity with sales processes
Preferred: Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly

Benefits

Comp & perks

Medical, dental, and vision plans that are designed to fit you and your family’s needs.
Flexible vacation time to promote a healthy work-life blend.
Paid parental leave to support you and your family.
Monthly Gym & Phone allowance
Work from home office stipend to help you succeed in a remote environment.
Lunches and dinners included for in-office employees via Grubhub