Competitive Capabilities International

Marketing Operations Lead

Competitive Capabilities International

contract

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Origin:  • 🇿🇦 South Africa

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Job Level

Senior

Tech Stack

WordPress

About the role

  • Build and manage technology, processes, and data infrastructure powering sales and marketing demand engine.
  • Build, execute, and track email marketing campaigns, automation workflows, and nurturing sequences using Pardot/Salesforce.
  • Create conversion-optimized landing pages, forms, and campaign assets with comprehensive tracking implementation.
  • Implement lead scoring models and qualification frameworks to improve funnel conversion.
  • Set up automated lead routing workflows and tracking infrastructure for multi-channel campaigns.
  • Monitor campaign performance, optimize conversion rates, and deliver detailed performance reports.
  • Manage, administer and optimize the marketing technology stack (Pardot, Salesforce, Google Analytics, WordPress CMS, attribution tools).
  • Research, evaluate and pilot marketing technologies including AI tools to improve marketing efficiency and effectiveness.
  • Ensure seamless system integrations and data flow between marketing, sales, and analytics platforms.
  • Manage 3rd party vendor relationships, contracts, and performance against KPIs.
  • Ongoing database management, enrichment and segmentation to improve data integrity and lead generation.
  • Implement data governance, quality standards, and compliance (GDPR, CCPA, POPIA).
  • Set up comprehensive tracking frameworks using Google Analytics 4, Tag Manager, UTM parameters, and attribution modelling.
  • Build dashboards using Power BI or similar tools to deliver actionable insights to marketing leadership.
  • Analyze website and campaign performance and conduct regular CRO reviews to identify optimization opportunities.
  • Manage website infrastructure, content updates, plugins, and technical SEO implementation.
  • Work closely with sales operations on lead handoff processes and reporting.
  • Manage lead handoff processes and ensure proper qualification and routing.
  • Work with sales to refine ICP targeting and qualification criteria.
  • Monitor marketing budget efficiency and ROI across all channels.
  • Document and optimize marketing SLAs, processes and workflows.
  • Manage marketing operations calendar and campaign scheduling.
  • Coordinate technical aspects of ABM campaigns and account targeting.
  • Be flexible with day-to-day responsibilities and undertake other duties as reasonably assigned.
  • Deliver on KPIs: campaign performance, system excellence, revenue impact, and operational efficiency.

Requirements

  • 5-8 years in marketing operations or B2B marketing with hands-on marketing automation experience.
  • Bachelor's degree in Marketing, Business, Information Systems, Web Development, or related field (National Diploma with relevant experience considered)
  • Relevant Salesforce, Pardot and digital marketing certifications viewed favourably.
  • Proficiency in Microsoft Office suite and project management tools (Jira/Planner etc)
  • Strong marketing automation platform administration and CRM integration experience (Pardot – Salesforce preferred).
  • Proven track record building, tracking and optimizing multichannel marketing campaigns.
  • B2B SaaS, technology, or manufacturing industry experience preferred.
  • Pardot-Salesforce: Campaign setup, automation workflows, lead management, reporting.
  • Analytics: Google Analytics 4, Tag Manager, Power BI or other attribution software.
  • Campaign Tools: Email automation, landing page builders, CRM administration, A/B testing.
  • Web Development: Basic HTML/CSS, WordPress CMS, technical SEO, conversion optimization.
  • Excellent verbal and written English communication skills.
  • Strong analytical and problem-solving abilities with attention to detail.
  • Excellent project management and cross-functional collaboration skills.
  • Ability to translate technical concepts for non-technical stakeholders.
  • Experience managing campaigns, budgets, and vendor relationships.
  • Proactive approach to technology evaluation and innovation adoption.
  • Knowledge of lead scoring methodologies and qualification frameworks.
  • Experience working in cross functional matrix orientated internal structures.
  • Thrives in dynamic multi-cultural environments.
  • Ability to work under pressure and manage multiple priorities and stakeholders effectively.