Digital Marketing
Minor Hotels Europe and Americas
Digital Marketing – SEO and Content Writing
PromptCloud
full-time
Posted on:
Location: 🇮🇳 India
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
WordPress
About the role
- Drive marketing-generated leads and web signups through demand generation.
- Create and execute social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit.
- Manage Google AdWords and other paid channels; create and test ad copy; optimize targeting to meet signup and lead targets.
- Perform landing page optimisation, retargeting, and drip email campaigns.
- Set up segmentation marketing and plan future campaign lead strategies.
- Analyze campaign data to improve ROI (CPL, CTR, Form Fills) and generate insights.
- Manage third party listings and company profiles across business directories.
- Use Agile CRM for campaigns and lead tracking; support SEO, webpage development, and short form content.
Requirements
- 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS).
- Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter). Knowledge on Quora and Reddit is an advantage.
- Demonstrable experience with email marketing, lead generation and SEM.
- Understanding of analytics tools and ability to set up tracking/reporting to capture key metrics.
- Familiarity with web design and WordPress.
- Having your own blog/website is a plus.
- Experience managing inbound leads, retargeting, drip email campaigns, and CRM (Agile CRM).
- Experience planning and executing social campaigns across LinkedIn, Facebook, Twitter, Quora, and Reddit.
- Ability to create/test ad copy, optimize targeting, and perform landing page optimisation.
- Experience drawing insights from campaign data (CPL, CTR, Form Fills).
