Twilio

Digital Marketing Manager

Twilio

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

SeniorLead

Tech Stack

Tableau

About the role

  • Drive our digital campaigns and customer engagement strategies in India and across the APAC region.
  • Execute integrated campaigns that deliver measurable business results.
  • Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences.
  • Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels.
  • Design and activate Account-based marketing campaigns that support customer lifecycle and retention.
  • Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO.
  • Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices.
  • Structured documentation and processes to foster ease of collaboration.
  • Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
  • Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
  • Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker.
  • Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 8-10 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific.
  • Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more.
  • Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).
  • Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
  • Strong communication and copy-editing skills in English.
  • Able to adapt strategies to diverse regional markets and different audiences.
  • Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals.
Benefits
  • Competitive pay
  • Generous time off
  • Ample parental and wellness leave
  • Healthcare
  • Retirement savings program
  • And much more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingaccount-based marketingcampaign managementmulti-channel marketingSEOSEManalyticsproject managementcontent marketingcustomer engagement
Soft skills
communicationcollaborationrelationship managementadaptabilitystrategic thinkingprioritizationcopy-editingproblem-solvingcreativityorganizational skills