Growth Marketing

• Design, run, and analyze experiments across the funnel (ads, landing pages, onboarding, nurture).
• Partner with product, FED, and agencies to improve conversion rates on high impact surfaces.
• Test new growth channels and tactics, measure results, and scale what works.
• Support and optimize PPC, paid social, and other demand programs in partnership with agencies.
• Provide insights, feedback, and direction to maximize ROI and reduce CAC.
• Build lightweight playbooks for scaling campaigns.
• Own and evolve the marketing tech stack (HubSpot, GA4, Maxio, etc.).
• Drive automation, personalization, and scalable workflows across the funnel.
• Build and optimize reporting across the funnel (CAC, LTV, ROI, pipeline velocity) and identify leaks.
• Implement and refine segmentation and nurture flows; partner with Sales to reduce friction and accelerate time-to-close.
• Own forecasting and surface actionable insights to help prioritize growth levers.
• Leverage AI to accelerate analysis, automate reporting, and spot growth opportunities.
• Initial priorities: audit funnel/reporting/attribution, develop CAC/pipeline/ROI dashboards, run CRO experiments, partner with agencies, and tighten HubSpot–GA4 integration.

Growth Marketing Manager

Growth Marketing Manager

B2B Growth Marketing Manager

Director of Growth

Director, D2C Growth & Innovation

Strategic Growth Manager