Product and Growth Marketing Manager
Eurofins
Job Level
Mid-LevelSenior
Tech Stack
ApolloSQLWordPress
About the role
- Own and grow SiteCare’s pipeline of Sales Qualified Leads (SQLs)
- Define SQL criteria with Sales, set monthly targets, and report progress
- Build and run cross-channel experiments (paid, SEO/content, partnerships, email/lifecycle, conversion, brand, PR)
- Plan, launch, and optimize paid acquisition with a cost-per-SQL mindset
- Ship and iterate WordPress landing pages, forms, and on-site experiments to improve conversion
- Perform technical SEO audits and create content targeting ICP problems measured by SQLs
- Build email/drip, speed-to-lead routing, and remarketing campaigns to nurture prospects
- Maintain tracking in GA4, GTM, Meta Pixel, and custom events and build attribution dashboards
- Model spend, set CPA/ROAS and cost-per-SQL targets, and reallocate budget toward winning plays
- Document processes, wins, and losses
Requirements
- 5+ years in B2B growth/demand gen for services with direct ownership of SQL or pipeline targets
- Proven record hitting cost-per-SQL, pipeline, or ROAS goals
- Hands-on with Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, GTM, and Ahrefs
- Comfortable in WordPress (launching/editing landing pages) and Gravity Forms
- Strong command of attribution models, funnel metrics, and experiment design (A/B and holdout tests)
- Advanced spreadsheet skills; clear written and verbal communication
