Cytovale

Director, Marketing – Demand Generation

Cytovale

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Job Level

Lead

Tech Stack

SQLWordPress

About the role

  • What We Will Work On: Lead demand generation for IntelliSep in acute-care hospital stakeholders; partner with Sales Ops, Upstream Marketing, Medical Affairs, Clinical, and Cytovale leadership to drive channel effectiveness of clinical and economic evidence into scalable demand generation programs.
  • Position Summary: The Director of Demand Generation is responsible for developing and executing comprehensive marketing strategies that drive awareness and generate qualified pipeline that accelerates deals toward product adoption in the acute-care hospital sector.
  • What Success Looks Like (12 Months): Marketing-sourced and influenced pipeline targets defined and met, clear attribution model in place. In concert with Commercial Ops and Sales Development Representatives (SDRs), drive conversion rate improvements across MQL→SQL and SQL→Opportunity; reduced lead response time. Scalable ABM motions active across priority IDNs/health systems with persona-specific journeys. Event and webinar engine producing measurable SQLs and accelerating active opportunities. Collaborating with Commercial Ops, manage an executive-level dashboarding of spend, ROI, and funnel health live in CRM/BI.
  • Key Responsibilities: Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption. Own the full demand engine: website/SEO, paid search/social, ABM, email/nurture, webinars, content syndication, and partner marketing —building integrated campaigns tied to clinical and economic value propositions. Build persona-based journeys for ED clinicians, lab leaders, and hospital executives, aligning messages to clinical, operational, quality and financial outcomes (e.g., SEP-1 compliance, ED throughput, resource utilization ). Operate as a player/coach; manage and mentor direct reports while contributing as an individual expert. Establish tight Sales alignment: shared pipeline targets, lead routing/SLAs, meeting-set rates, and feedback loops with field teams; co-own quarterly integrated business reviews (QBRs). Manage to our segmentation strategy and refine account-based programs across priority IDNs; segment by hospital size, ED volume and sepsis protocol maturity. Oversee marketing automation and CRM to optimize lead generation, nurturing, and conversion; define scoring models, UTM governance, and multi-touch attribution; maintain clean data and dashboards (CRM + BI) for real-time performance visibility. Maintain a deep understanding of the competitive landscape and market dynamics; translate competitive and clinical insights into claim-aligned campaigns in partnership with Upstream Marketing, Medical/Regulatory, adhering to AdvaMed /FDA promotional guidelines. Monitor and report on marketing performance metrics; own the demand generation budget and investment strategy, reallocating to highest-ROI channels; publish a monthly spend→pipeline report to leadership. Build scalable operational playbooks (campaign briefs, QA, launch checklists, post-mortems) to improve speed, quality, and repeatability. Champion a culture of experimentation ( i.e. - A/B testing ) and continuous learning. Own national tradeshow and webinar strategy (e.g., SCCM, AONL, ADLM, ACEP, IHI), including pre-show ABM, on-site activation, lead capture QA, and post-show speed-to-lead workflows. Define event ROI models (cost per SAL/SQL and pipeline per event) and standardize follow-up cadences with field teams.

Requirements

  • Minimum of 7 years of marketing experience, with a focus on enterprise-level marketing within the acute-care hospital sector.
  • Proven experience supporting successful go-to-market strategies and omnichannel promotional campaigns.
  • Strong background in strategy development, segmentation, targeting, and positioning.
  • Experience marketing for disruptive technologies in a startup environment.
  • Demonstrated ability to lead and develop high-performing teams.
  • Proficiency with Microsoft Office and marketing automation tools (e.g., Salesforce, HubSpot).
  • Experience with Google Analytics and web CMS (e.g., Webflow /WordPress).
  • Proficiency with sales enablement tools (e.g., Showpad ).
  • Experience managing a national tradeshow circuit (SCCM, AONL, ADLM, ACEP, IHI, etc.).
  • Ability to travel 25%–35% of the time.
  • MBA preferred. Healthcare compliance literacy (on-label promotion, AdvaMed , HIPAA-aware data practices) strongly preferred. Diagnostics/MedTech experience (hospital lab purchasing cycles, IDN selling, reimbursement considerations) a plus.