Performance Marketing

• Drive performance marketing creative testing and strategy, with a primary focus on paid social and display channels
• Analyze and interpret ad performance data across social and display platforms to identify areas for improvement and growth
• Develop and manage learning agendas that fuel creative development and optimization
• Work closely with performance creative teams, providing strategic direction for asset creation and enhancement
• Collaborate with external agencies to execute, test, and improve paid social and display campaigns
• Provide actionable insights and guidance to creative teams, leveraging data-driven findings and successful creative trends
• Present regular updates and recommendations regarding creative performance and campaign strategy to internal and external stakeholders

Performance Marketing Manager – Creative Optimization

Team Leader, Performance Marketing