Cytovale

Performance Marketing

• What We Will Work On: Lead demand generation for IntelliSep in acute-care hospital stakeholders; partner with Sales Ops, Upstream Marketing, Medical Affairs, Clinical, and Cytovale leadership to drive channel effectiveness of clinical and economic evidence into scalable demand generation programs.
• Position Summary: The Director of Demand Generation is responsible for developing and executing comprehensive marketing strategies that drive awareness and generate qualified pipeline that accelerates deals toward product adoption in the acute-care hospital sector.
• What Success Looks Like (12 Months): Marketing-sourced and influenced pipeline targets defined and met, clear attribution model in place. In concert with Commercial Ops and Sales Development Representatives (SDRs), drive conversion rate improvements across MQL→SQL and SQL→Opportunity; reduced lead response time. Scalable ABM motions active across priority IDNs/health systems with persona-specific journeys. Event and webinar engine producing measurable SQLs and accelerating active opportunities. Collaborating with Commercial Ops, manage an executive-level dashboarding of spend, ROI, and funnel health live in CRM/BI.
• Key Responsibilities: Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption. Own the full demand engine: website/SEO, paid search/social, ABM, email/nurture, webinars, content syndication, and partner marketing —building integrated campaigns tied to clinical and economic value propositions. Build persona-based journeys for ED clinicians, lab leaders, and hospital executives, aligning messages to clinical, operational, quality and financial outcomes (e.g., SEP-1 compliance, ED throughput, resource utilization ). Operate as a player/coach; manage and mentor direct reports while contributing as an individual expert. Establish tight Sales alignment: shared pipeline targets, lead routing/SLAs, meeting-set rates, and feedback loops with field teams; co-own quarterly integrated business reviews (QBRs). Manage to our segmentation strategy and refine account-based programs across priority IDNs; segment by hospital size, ED volume and sepsis protocol maturity. Oversee marketing automation and CRM to optimize lead generation, nurturing, and conversion; define scoring models, UTM governance, and multi-touch attribution; maintain clean data and dashboards (CRM + BI) for real-time performance visibility. Maintain a deep understanding of the competitive landscape and market dynamics; translate competitive and clinical insights into claim-aligned campaigns in partnership with Upstream Marketing, Medical/Regulatory, adhering to AdvaMed /FDA promotional guidelines. Monitor and report on marketing performance metrics; own the demand generation budget and investment strategy, reallocating to highest-ROI channels; publish a monthly spend→pipeline report to leadership. Build scalable operational playbooks (campaign briefs, QA, launch checklists, post-mortems) to improve speed, quality, and repeatability. Champion a culture of experimentation ( i.e. - A/B testing ) and continuous learning. Own national tradeshow and webinar strategy (e.g., SCCM, AONL, ADLM, ACEP, IHI), including pre-show ABM, on-site activation, lead capture QA, and post-show speed-to-lead workflows. Define event ROI models (cost per SAL/SQL and pipeline per event) and standardize follow-up cadences with field teams.

Director, Marketing – Demand Generation

Research Engineer

• Interpret clinical case reports and develop an understanding of clinical science of immune-mediated conditions, including sepsis, to inform study design and content of case report forms
• Support the design, interpretation, reporting, and publication of clinical studies, including detailed participation in clinical endpoint design and process, supporting EDC builds, and study execution
• Perform data analysis and develop data-driven models for disease and outcome trends, value proposition, and assay clinical utility
• Support quality improvement activities for customers by building systems and tools for post-implementation data analysis
• Utilize data to track the performance and effectiveness of the IntelliSep solution in improving clinical outcomes, operational efficiency, and financial performance, and provide insights into customer-related metrics and the potential impact on patient outcomes and hospital reimbursement
• Collaborate with cross-functional teams to gather data and gain insights into current-state workflows and performance related to sepsis management and clinical workflows within the emergency department
• Appropriately apply visualization best practices and data storytelling techniques and deliver a clear and concise presentation of findings tailored to the audience
• Develop documentation and methodologies for analyses and deliverables
• Develop statistical models using clinical and biological data to inform clinical trial design
• Write statistical analysis plans, including statistical methodology and programming procedure
• Contribute analysis and graphs to educational and marketing materials, company reports, and scientific publications

Director, Marketing – Demand Generation

Senior Clinical Data Research Engineer