Automattic

Growth Marketing Manager

Automattic

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $120,000 - $140,000 per year

Job Level

Mid-LevelSenior

Tech Stack

CloudWordPress

About the role

  • Design, run, and analyze experiments across the funnel (ads, landing pages, onboarding, nurture).
  • Partner with product, FED, and agencies to improve conversion rates on high impact surfaces.
  • Test new growth channels and tactics, measure results, and scale what works.
  • Support and optimize PPC, paid social, and other demand programs in partnership with agencies.
  • Provide insights, feedback, and direction to maximize ROI and reduce CAC.
  • Build lightweight playbooks for scaling campaigns.
  • Own and evolve the marketing tech stack (HubSpot, GA4, Maxio etc.).
  • Drive automation, personalization, and scalable workflows across the funnel.
  • Build and optimize reporting across the funnel (CAC, LTV, ROI, pipeline velocity).
  • Identify where growth is working and where there are leaks.
  • Implement and refine segmentation and nurture flows.
  • Partner with Sales to reduce friction and accelerate time-to-close and time-to-value.
  • Own forecasting and surface actionable insights to help prioritize growth levers.
  • Leverage AI to accelerate analysis, automate reporting, and spot growth opportunities.
  • Initial focus: audit funnel/reporting/attribution, develop dashboards, run CRO experiments, tighten HubSpot–GA4 integration, partner with agencies on PPC.

Requirements

  • 4-6+ years in B2B demand generation, marketing operations, or growth roles.
  • Ability to shift seamlessly between strategy and execution.
  • Strong experience with HubSpot, GA4, and other revenue tools.
  • Understanding of PPC, paid, and CRO; experience supporting or running them.
  • Passion for experimentation and data, and ability to act quickly on insights.
  • Experience working in lean, high-autonomy environments.
  • Use AI as a core part of your workflow.
  • Bonus: Experience managing or closely collaborating with agencies (PPC, paid social, CRO).
  • Bonus: Familiarity with PLG or hybrid GTM models.
  • Bonus: Hands-on A/B testing and CRO background.
  • Bonus: Knowledge of ABM or multi-touch attribution models.
  • Bonus: Comfortable writing and sharing processes/playbooks for scaling growth ops.