Senior Marketing Manager
Isos Technology
CloudITSM
Director of Growth Marketing
Gainwell Technologies
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $130,600 - $186,500 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Director of Growth Marketing, you will own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies and translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and "campaign kits" that state Account Based Marketing (ABM) managers can adapt for account plans.
- Your role in our mission Portfolio & Planning: Build and manage the end‑to‑end campaign portfolio across all solutions; set quarterly release plans aligned to Product roadmaps and growth priorities.
- Campaign Architecture: Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys (awareness → consideration → evaluation → action).
- Campaign Kits: Produce reusable kits (briefs, messaging maps, email sequences, landing pages, paid/organic social, webinar‑in‑a‑box, event toolkits, content syndication plans, nurture plays) for state adaptation.
- Cross‑Functional Orchestration: Lead intake/prioritization; brief Content, Creative, and MOps; manage timelines; ensure on‑brand delivery. Partner with Corporate Comms on PR-worthy moments.
- ABM Alignment: Co‑plan with ABM Sr. Managers; gather field feedback; localize assets where necessary; maintain a searchable asset library with version control.
- Execution & Optimization: Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email. Test and iterate creative, offers, and targeting.
- Measurement: Define KPIs by solution; partner with MOps to implement tracking (UTMs, Lead Source/Primary Campaign Source, campaign member statuses); instrument dashboards; run A/B tests; report impact.
- Budget & Vendors: Own the solution‑campaign budget; manage external partners as needed.
Requirements
- 8–10+ years B2G/B2B demand generation or growth marketing; healthcare/Medicaid/public sector experience strongly preferred. Proven record leading integrated, multi‑channel campaigns without direct staff; strong cross‑functional leadership. Expert in campaign planning, conversion funnels, lead lifecycle, and attribution. Fluency with Salesforce and a MAP (e.g., HubSpot/Marketing Cloud) and ABM/intent platforms (e.g., Demandbase/6sense). Comfortable in analytics and dashboarding. Exceptional brief writing, storytelling, and project management; deadline‑reliable and detail‑precise.
