Growth Marketing

• Director of Growth Marketing, you will own the integrated campaign portfolio for all Gainwell solutions targeting state Medicaid and public health agencies and translate Product Marketing’s messaging/positioning into modular, multi‑channel campaigns and "campaign kits" that state Account Based Marketing (ABM) managers can adapt for account plans.
• Your role in our mission Portfolio & Planning: Build and manage the end‑to‑end campaign portfolio across all solutions; set quarterly release plans aligned to Product roadmaps and growth priorities.
• Campaign Architecture: Convert solution positioning into persona‑centric narratives, offers, CTAs, and journeys (awareness → consideration → evaluation → action).
• Campaign Kits: Produce reusable kits (briefs, messaging maps, email sequences, landing pages, paid/organic social, webinar‑in‑a‑box, event toolkits, content syndication plans, nurture plays) for state adaptation.
• Cross‑Functional Orchestration: Lead intake/prioritization; brief Content, Creative, and MOps; manage timelines; ensure on‑brand delivery. Partner with Corporate Comms on PR-worthy moments.
• ABM Alignment: Co‑plan with ABM Sr. Managers; gather field feedback; localize assets where necessary; maintain a searchable asset library with version control.
• Execution & Optimization: Launch and optimize multi‑channel programs across web, microsites, webinars, events, digital ads, LinkedIn, and email. Test and iterate creative, offers, and targeting.
• Measurement: Define KPIs by solution; partner with MOps to implement tracking (UTMs, Lead Source/Primary Campaign Source, campaign member statuses); instrument dashboards; run A/B tests; report impact.
• Budget & Vendors: Own the solution‑campaign budget; manage external partners as needed.

Director of Growth Marketing

Lead Digital Customer Growth

VP, Growth Marketing

Growth Lead

Growth Lead

Director of Payments Growth